Video Marketing Funnel strategies and How to Convert Using Video

A marketing funnel is a tool aimed to lead your audience from the moment they hear about your business for the first time till the moment they make a purchase. A Video marketing funnel does it using video content, explainer videos that demonstrate to the viewer that your product or service is valuable, potent, and are successfully used by the relatable audience already.

In this article, we shall talk about how video marketing funnels work, why they are so effective today, and how to get the most out of popular video marketing strategies.

How do video marketing funnels work, and why are they so effective?

Unlike other similar concepts, video marketing funnels use the most powerful tools to attract a viewer, engage them and carefully lead till the point they decide to make a purchase. These tools are visuals and sound – the two most natural and potent ways for a human brain to receive information.

Except for delivering your message, these tools allow you to appeal to viewers` emotions, creating the exact level of engagement you need to convert a casual viewer into a loyal customer.

The whole body of a video marketing funnel can be divided into 4 stages:

• The awareness stage – the moment a potential customer learns about the existence of your business when they see your content for the first time;
• The consideration stage – the viewer is aware of their pain and the existence of a product or service that can help them, but chooses between several brands that can provide the solution;
• Decision-making stage – the point where a viewer is either convinced by your explainer video content and decides to make a purchase or vice versa, drift away to your competitor;
• The Retention stage – is all about the experience you provide to the customer. The engagement will make them loyal regulars.

How to build a video marketing funnel that converts.

Now that we know how a successful video marketing funnel works, let`s see how to build one step-by-step using the most efficient video marketing strategies:

• Audit – at the beginning, you analyse how successful your previous video marketing strategies were and which challenges you had to face. It will help to build a funnel with a sequence that will provide the best result;
• Using Personas – -understanding your audience is the key to building an efficient video marketing funnel. Except for analysing their challenges and pains, make sure to study their values and expectations that will lead them through the journey;
• Find your competition – research your main competitors with the same audience and their experience, video marketing strategies that were successful, and moves that might have failed;
• Video Planning – now that you have studied your and competitors` existing video marketing funnels, you can plan your content, knowing which stages need your particular attention;
• Get creative – at this stage, you have all the necessary information to create unique creative content. Addressing an explainer video agency will allow you to get the most professional view and develop video marketing strategies that will enforce your marketing funnel, engaging viewers and carefully leading them all the way through to making a purchase and even beyond, turning them into loyal customers. There are lots of ways and creative tools to achieve it. An explainer video agency in India like Explainer video makers will provide you with the whole range of knowledge and expertise to help your business reach its goals faster.

Final thoughts

A video marketing funnel is an efficient yet pretty demanding concept. To achieve the desired result, you need to ensure that each viewer is led through the process carefully without the risk of wandering away and falling for competitors` offers.

Explainer Video Makers is the best explainer video agency in India that has already helped hundreds of companies worldwide build the most potent and efficient video marketing funnels with the help of cutting-edge strategies and creative and technical tools.

Contact Explainer Video Makers today and enjoy high-quality service from professional artists and marketing experts to boost your business, mastering the art of video marketing funnels.