Ultimate Video Marketing Strategies to Grow Your Small Business in 2022
Marketing seems to get more and more complicated every year. Today, they say that you are missing significant opportunities without a consistent Video Marketing Strategy and, therefore, can be left behind in a competitive modern market.
In this article, we shall discuss the most efficient Explainer Video Marketing Strategies to grow your small business in 2022.
Use explainer videos to raise brand awareness.
When you start a new business or own a small company that nobody knows yet, it is essential to explain to people why you and your product are valuable for them.
Explainer video marketing strategies are essential in this case. Explainer videos are significant “up to a point” or particularly creative and entertaining. However, the core idea is to explain to viewers that they have a problem and you have a solution for this problem!
Make explainer videos your content priority.
Forbes has recently published research showing that almost 60% of people prefer watching a short explainer video to reading along, thorough descriptions of the product or business. It makes explainer videos one of the best video marketing strategies today.
In other words, making explainer videos is your priority in the video marketing strategy; you get a chance to appeal to more people and provide them with the content they want to absorb.
Communicate with your audience
Building your video marketing strategy, it is essential to understand who is going to see this content and where and when they are going to see it.
Using such a powerful and trendy tool as explainer videos, you can communicate directly to prosperous customers if you:
- Know their interests, aesthetics, and their life goals;
- Show that you understand their pain points and have a solution for them;
- Post on the platforms that they prefer (for example, the auditoriums of Tik Tok and Facebook are vastly different today).
Include CTA into your Explainer Videos
All the valuable information that you have provided in your Explainer Video will go in vain if you don`t tell viewers exactly what to do with this knowledge.
Finishing your explainer video with CTA click here will increase its chances of converting viewers into customers and leading them directly to the sale.
Plan your video content
The key to mastering the best video marketing strategies through explainer videos is making them engaging, telling a story, and providing just enough information to make viewers look for more details.
- Make it relevant –consider the time of the year, current events and social trends;
- Promise more – to keep them engaged, always end your explainer video with a promise to reveal something else upon the content or in the next piece of content;
- Keep it short –, you only have several moments to engage someone in a conversation. So, keep it short and digestible.
However, creating your video content, especially explainer videos, it is essential to invest in professional-grade quality to make your videos inspire trust and therefore convert viewers into customers most efficiently.
Explainer Video Makers is a studio with years of experience in different types of video content, including animated explainer videos, which are about to become the hottest marketing trends in 2022. Explainer Video Makers has already helped numerous businesses grow their audience and become widely known in their markets by providing their customers with professional services and a comprehensive approach to their content.
Contact Explainer Video Makers today and learn about an innovative approach to video marketing strategies that will help you upgrade your small business and reach your goals in 2022.
We can help you. 