Top 5 Most Influential Explainer Video Animation Styles for Your Business  

Explainer videos are powerful animated or live-action videos that help to showcase your business ideas in a fun, attention-grabbing, and engaging manner. Every explainer video is unique because there are different styles that you can pick from. The style that you choose will depend on the purpose of the video and your intended marketing and communication specifications. This is why you need to choose the best style for your video. Here are some of the most influential animation styles for explainer videos.

Whiteboard videos

Whiteboard videos are powerful even though they appear to be quite simple. This is because they are usually done in black and white and they only involve simple illustrations and text. Due to their simplicity, they allow one to distill complicated topics into simple images that are easily understood by the viewers. They are charming, highly educational and easy to understand and this makes them ideal when explaining products or services that have many features or details.

Motion graphics

Motion graphic videos are a powerful explainer video style that uses simple communication to pass the brand message across. Motion graphics use a combination of graphic images and text for demonstrating a process or explaining how a product works. This style is ideal for explaining complicated processes and products, allowing information to be distilled into easy-to-understand graphics that focus on the details. They provide a creative way of grabbing the attention of the audience and getting your message across owing to their high synthesis power.

Typography

This is another type of text video. With the right combination of colors, music, graphics, and fonts, typography videos can evoke emotions, emphasize crucial points, and spur your viewers into action. Typographic animation is a perfect choice for explainer videos that tell a story because the right choice of words can help to drive important points home.

Character animation

Character animation is an effective way of engaging with your target audience through animated characters. These videos use the power of storytelling and animation to create entertaining, engaging, and highly memorable videos that will create an emotional bond between your brand and your target audience. Character animation helps businesses to quickly evoke empathy in the viewers. This is crucial in the fast-paced internet setting and makes advertising more personal, allowing your brand to connect with the audience. Additionally, animated characters tend to evoke emotions that allow you to showcase the core message of your brand in a straightforward and compelling manner.

Cartoons

Many people think about cartoons when they hear about animations. 2D and 3D animations are perfect for telling stories and for explaining complicated concepts. They also allow the use of a wide range of styles. Cartoons can always lead to extended production times depending on how complex your concept may be.

There are different styles of explainer videos that you can choose from. All you need to do is choose one that perfectly blends with your marketing objectives. All the above-mentioned animation styles will help to introduce your business and will explain complicated concepts or ideas in a simple way. However, with each style, you will be able to effectively communicate your thoughts and ideas differently, explainer videos and storytelling. Therefore, make the right choice.