Top 5 Explainer Video Trends for 2023
Animated explainer videos are probably the most successful type of content when it comes to advertising a new product or service or attracting new customers. Except for being extremely efficient for marketing purposes, explainer video production is also widely used for educational purposes, as a means to recruit and train new personnel, attract investors or donors, and much more.
It looks like in 2023 explainer video production is about to take another step forward and adopt some of the most exciting trends in modern animation. Here is what you will probably see in the best explainer videos this year.
Liquid motion
One of the hand-drawn animation styles, liquid motion is more demanding and complex than vector graphics which were dominating explainer video production till now.
However, this outstanding trend is becoming more and more popular for commercial and particularly explainer video animation. It creates a stunning effect of visuals morphing into each other without any clear cuts. As a result, liquid motion videos hold viewers` attention much longer and tend to be more memorable, which is key to successful explainer video making.
Augmented Reality
Looks like AR is about to become the new natural habitat for explainer videos in 2023. Giving viewers a complemented version of the world, AR helps to create exciting immersive experiences, assist, educate, and much more. Integration of animated explainer videos to Augmented Reality is another hottest trend of 2023.
Mobile Optimization
Over 90% of viewers will browse any kind of visual content using their mobile devices in 2023. This trend simply cannot be ignored by such a powerful marketing tool as animated explainer videos and therefore mobile optimization will become the key trend for the industry.
Grainy texture
Adding grainy textures to the flat vector shapes often used in animated explainer video production adds life, dimension, and authenticity to the visuals. It may be a tribute to the overall trend towards grainy, old-school-looking digital illustrations and animated videos of all genres recently.
However, it looks like grainy animation makes the best animation videos even more attractive and share-worthy, so it is probably a righteous trend for 2023.
Storytelling
One of the most powerful marketing tools today, storytelling is incorporated into the animated explainer video genre as well. Stories that tell the origin of a brand, how they came up with the idea of a new product, and why the viewers need it in their lives are an integral part of explainer video production today.
Those are only some of the exciting trends we shall see in the best explainer videos in 2023. If you want to learn more about this powerful video content or upgrade your marketing strategy using trendy explainer videos, contact Explainer Video Makers.
Here you will find a team of passionate and creative professionals who have already helped numerous businesses and organizations worldwide grow their audience and attract new clients and investors with their engaging and informative video content.
Contact Explainer Video Makers today and discover the potential of viral and trendy explainer videos from one of the best animation studios in India.
We can help you. 