Top 4 Surprising Returns of Investment in Video Marketing

With digital marketing becoming an integral part of business, marketers need to employ strategies that will keep them ahead of the competition. Today, video is considered one of the most popular and appealing forms of content in the world that businesses need to invest in. With video marketing, you can capture the attention of your target audience, build trust, increase engagement, boost conversions and sales, and develop meaningful relationships.  Read on to understand why investing in video advertising is worthwhile.

Great ROI

Video provides a good return on investment for businesses. Although video production is not yet the cheapest or easiest task, it still pays off big time. Furthermore, video editing tools are constantly becoming more affordable and improving over time. Marketers do not have to use sophisticated equipment since smartphones can make decent videos that can appeal to the masses.

Builds trust

The foundation of customer conversions and sales is trust. However, building trust takes time and every business needs to focus on this. The entire content marketing concept is based on trust and building long-term relationships. Businesses should stop selling and allow people to come to them by offering them useful and interesting information. Video content is likely to ignite emotions and engage your audience.

Boosts conversions and sales

Videos can help businesses to make some serious money. You can increase your conversion rates by 80% if you add product explainer videos on your landing page. When done right and creatively, video marketing can directly lead to sales. Research confirms that 74% of users who watch explainer videos regarding a product or service end up buying it. Therefore, if you are running a business, you better start creating exciting product videos today.

Video appeals to mobile users

Video marketing and mobile go hand in hand because 90% of consumers tend to watch videos on their mobile phones. According to YouTube, mobile video conversion has been rising by 100% every year. The number of smartphone users is increasing every day because many people love watching videos on the go and this means that the video audience will get bigger and bigger.

Video advertising is now becoming widespread and more affordable because of its immense benefits to businesses. The adoption of video marketing is increasingly growing because of advances in technology and the ease of reach across the globe. Creative and emotionally charged video marketing can quickly spread on the internet within a short time, getting millions of views, which are beneficial to your business.

Reference: How to use Explainer Videos on your Marketing Journey