The Top 7 Secrets to Creating High-Impact Explainer Videos!

Whether you are starting a video marketing campaign, need to recruit and train new employees or attract investors, an explainer video is an essential part of your strategy.

Explainer videos do exactly what they are meant to – explain the value and benefits of your product, describe your values and perspectives in the most engaging and digestible manner.

They can be adjusted for any auditorium and therefore become the most efficient and versatile tool for promotion, raising awareness, and turning viewers into customers or investors.

In this article, we shall talk about the impact of explainer video secrets and how you can use all of them for your business and marketing campaign.

Secret #1 – Storytelling

Original characters and high-quality animation are essential for a successful explainer video, but it is storytelling that keeps the viewer engaged and encourages them to contact your business, become a customer or continue following you in the future.

Make sure to address an explainer video production company that provides services of scriptwriters and holds creative briefs to help you get the most out of the explainer video’s benefits.

Secret #2 – The style

It is essential to work out a unique style and atmosphere for your whole video marketing campaign, including the explainer video.

Choose a character, color palette, and atmosphere that will unit all the explainer videos so the viewer will remain focused and be able to recognize your content and instantly associate it with your brand when they see it on social media, websites, and video hostings, etc.

Secret #3 – Address professionals

You may be the one who knows best how your brand is supposed to be presented to the audience and what kind of viewers are most likely to become your customers, but only a professional explainer video production company will turn your vision into reality and make it work for you in the fastest and easiest way possible.

The main impact of explainer video secrets is to make your message and vision clear, digestible, and engaging for viewers, and this transformation requires some level of experience and video production skills.

Secret #4 – The bigger picture

While the main purpose of an explainer video is to demonstrate to a viewer how your product or service can solve their current problems or describe the goals and methods of your organization, it is always best to show a bigger picture to keep viewers engaged and make them want to learn more.

How is your offer different from the competitor’s? What are the perspectives and future impacts of your work? How did you come up with this idea at all? Adding this information to your explainer video will help you go a bit beyond the main topic and reveal the more personal side of your brand that is always original and attractive.

Secret #5 – Focus on the brand and the logo

It is great that this particular product or service you describe in your explainer video solves the viewer’s current pain so easily. However, the main impact of explainer video secrets is to ensure that the viewer knows and remembers that it is your brand that provided this solution and recognizes the logo next time they see it.

It helps to easily introduce new products in the future and turn customers into regulars as they will learn to trust your brand and give credit to the new product automatically.

Secret #6 – Make the video accessible.

It is essential to engage several ways of information transfer in your explainer video simultaneously. Except for the voice-over, use visuals and graphs to make information more digestible. And don’t forget CC or bullet points as there is a big chance people will see it on mute in public places, offices, and transport.

Secret #7 – CTA is the key

The most impactful explainer videos are those that don’t only provide the viewer the valuable information but also tell directly what to do with everything they learned.

After you have described the benefits of your product, invite them to contact you to learn more and make an informed decision, subscribe for further tips and lifehacks, or leave their contacts to stay informed and keep track of further special offers.

Final thoughts

Explainer videos hit several birds for your business with one stone: they are attractive and engaging, provide valuable information and entertain while helping viewers make informed decisions.

Explainer Video Makers (EVM) is the best explainer video production company in India. They have years of experience and an impressive portfolio of successful projects that helped businesses, non-profits, and educational organizations from all over the world take their game to the next level, raise awareness and attract new customers and investors.

Contact EVM right now and learn more about the secret of high-impact explainer videos and how they can boost your business.