The impact of video content on your revenue and sales in 2022
Video marketing is the future of branding and promotion. The impact of video content cannot be overrated today. Explainer videos are far more efficient than any other type of content, and video ads are most likely to go viral, draw attention and convert viewers into customers.
This article will discuss how video content is becoming one of the most efficient strategies to increase sales revenue in 2022.
People prefer videos
Recently Forbes published research showing that over 60% of Internet users prefer to learn about a brand, product, or service from videos rather than read long articles. It makes video marketing one of the most efficient strategies to increase sales revenue today.
The same is true in the corporate world. 73% of CEO from different business niches claim that clear and engaging explainer videos are more convincing than the most professional presentations or detailed infographics. It proves the incredible impact of video content both on B2C and B2B markets.
Videos are the core of Social Media.
According to the recent Social Video Marketer Trends report, 73% of consumers admitted that they noticed brands and got inspired to purchase primarily due to videos they saw on social media.
While presence on Social Media Platforms is one of the most efficient strategies to increase sales revenue, you cannot overrate the impact of quality video content on a successful marketing campaign in 2022.
Videos help to make informed purchasing decisions.
The impact of video content is most evident when we speak about the process of making purchasing decisions. From this point, explainer videos are the most efficient tool to increase sales revenue.
8 out of 10 consumers admit that they often make the purchase and feel more informed and satisfied with their decision after watching an explainer video from a brand.
Everybody loves videos
Video content is also the most versatile marketing tool. Videos can be engaging, relatable, and digestible for any auditorium, regardless of cultural or academic background or even native language.
Statistically, over 95% of internet users intentionally search for video content, particularly explainer videos, when they research some topic or want to make an informed decision. It proves the real impact of video content on today`s culture and economy and makes it the core tool of a successful marketing strategy in 2022.
Videos are essential to increase sales revenue in 2022
According to data from Animoto, 88% of business owners claim that they were particularly satisfied with the ROI (Return On Investment) from their video marketing campaigns last year.
Video content has become an integral part of successful strategies to increase sales revenue. With the growing impact of video content in the development of social media and educational platforms, this trend will only intensify in 2022.
Video content and particularly animated videos are the key to successful strategies to increase sales revenue and an efficient tool to raise awareness, attract investors or increase the brand`s affinity level. Animated videos can be adjusted according to any auditorium and be relatable and digestible for different viewers, encouraging their interest and trust in a brand.
Explainer Video Makers studio is one of the leaders of today`s video content market. The studio has already helped numerous customers worldwide build a successful video marketing strategy to increase sales revenue with efficient, trendy explainer videos.
Contact Eplainer Video Makers today and see how high-quality animated video content will help you ride the crest of the hottest marketing trends and achieve your goals in 2022.
We can help you. 