Explainer Video Makers

September 23, 2019January 24, 2022

3 RULES FOR CHOOSING A VIDEO VOICEOVER

Video Voice over for Explainer videos makers

After creating a wonderful script for your Explainer animation video, the next step is recording the perfect voiceover that will bring your idea to life. It might sound so easy, but it’s not that easy. From searching for the perfect voiceover artist to figuring out what kind of tone your audience will like, choosing the right voiceover for your video can be much more demanding than you think.

However, everything depends on what your 2D animation video is promoting and the audience you intend to reach out to. Your voiceover must address your audience in a personal way so that you can create a connection between you and your audience.

Let’s look at 3 rules that will help you choose the best voiceover for your 2D animation video.

Gender

Some products are created for a particular gender. When marketing this kind of product with an animation video, you would need a voiceover that resonates with the target gender. For example, an advert about male shoes should have the voice of a man or men in it.

Accent

This second rule is very important. The accent used in your voiceover must be one that your audience can relate to. You can use this to your advantage. For instance, if you’re targeting a particular locality, you can infuse an accent they understand into your voiceover, to make them relate to more to the video and product.

Tone of Voice

Most times, you might have the perfect script and a good voice over artist but due to the way the words are said, your audience might not even want to listen.

According to Professor Emeritus of Psychology at UCLA, Albert Mehrabian, 38% of the meaning of words comes from the tone of the voice. This shows how important a voice tone can be in your marketing animation videos.

Make sure you tell your voiceover artist what you want from them. You can choose the tone of voice that will properly represent your brand.

Now that you know what rules to apply when choosing a voiceover for your animation video, you also need to know that only a good animation video can complement your wonderful voiceover. You can get professional character-based animation videos from Explainer Video Makers. We are the best 2D animation studio in India because we have an experienced team that has handled thousands of projects and we deliver quality animation videos at an affordable price.

August 26, 2019February 18, 2022

Free Software for Creating Explainer Videos

Free software is code written and it is maintained by community members and volunteers. Over the years, open-source programs have seen massive acceptance and growth in the business world. There are several reasons why businesses should use open-source software when creating their explainer videos. Here are reasons to adopt free software for creating explainer videos for your business.

Quality

Free software tends to offer what end-users need because the people who are making it are the end-users themselves. This means that it is not a matter of what the vendor thinks but what the customers want. Developers and users both contribute to the free explainer video software and they will make it into something usable and functional. This is why many businesses opt for open source solutions when creating explainer videos because of their technical superiority.

Offers Better Security

With free software, there are thousands of people sifting through it each day. This means that any problem will be quickly noticed and fixed swiftly. Proprietary software is known to threaten the security of users and has a past of security vulnerabilities. Since the proprietary software is secret, users wholly depend on the company to fix these issues. With free software, you will enjoy better security when creating your explainer videos.

Enhanced Flexibility

When you purchase proprietary software for your explainer videos, you will be locked in the solution that the software company has on offer. Free software is flexible and this means that you can use it and even change it to meet your unique business needs. There is no need for you to spend money and still suffer from software that does not meet your specific needs. With open-source, your business will be free from the requirements, prices, timetables, priorities, dictates, and vision of the software vendor.

Cost

Most open-source software is free and this is reason enough for businesses to adopt them. You will enjoy all the benefits at no cost. With proprietary software, you may end up paying a fortune upfront or even costly yearly subscription. All these charges tend to build up and they will consume your business money. Try out open-source software and enjoy the services at zero cost.

Some of the best explainer videos software for creating animated videos for your business includes:

For 2D Animations Free Explainer Video Software

- PowToon– consists of excellent ready-made templates for producing superior quality animations. They are easy to use irrespective of your technical knowledge.

- Wideo-has over 50+ music tracks and 1300 images allowing you to create the best full HD explainer videos with ease.

- Animaker– consists of over 120 different kinds of animations and 5 different video styles and is easy to use.

- Biteable-is one of the simplest video makers in the world and allows users to create HD quality videos and even publish them directly to YouTube.

- Lumen5: this tool helps you create videos from articles. Explainer videos software free.

For White Board Animations Free Explainer Video Software

- RawShorts: this software has creative graphic templates for different categories making it an ideal DIY whiteboard animation creator.

- VideoScribe: allows users to make beautiful, HD whiteboard-style animation videos with no technical or design knowledge. Users can edit and make videos using royalty-free music and images and this makes customization of videos much easier. Free Explainer videos software.

- MySimpleShow: has lightweight animated characters and vector images that allow users to create engaging visual explainer videos for free. Its powerful and simple user interface is ideal for everyone irrespective of their technical knowledge.

- Moovly: with this free tool, you can add your personal pictures or audio clips when making your animation videos.

- Easy Sketch Pro: has an easy to use drag and drop interface that is ideal for every user beginner or expert.

With the video revolution taking the world by storm, it is crucial for every business to invest in explainer videos. This helps you to keep up with the current trends and boost your ROI in the long run. With the right open source software, you can create high-quality and engaging explainer videos that will motivate your audience to take action and take your business to a whole new level.

Reference: How to use Explainer Videos on your Marketing Journey

August 2, 2019January 26, 2022

Top 4 Surprising Returns of Investment in Video Marketing

With digital marketing becoming an integral part of business, marketers need to employ strategies that will keep them ahead of the competition. Today, video is considered one of the most popular and appealing forms of content in the world that businesses need to invest in. With video marketing, you can capture the attention of your target audience, build trust, increase engagement, boost conversions and sales, and develop meaningful relationships. Read on to understand why investing in video advertising is worthwhile.

Great ROI

Video provides a good return on investment for businesses. Although video production is not yet the cheapest or easiest task, it still pays off big time. Furthermore, video editing tools are constantly becoming more affordable and improving over time. Marketers do not have to use sophisticated equipment since smartphones can make decent videos that can appeal to the masses.

Builds trust

The foundation of customer conversions and sales is trust. However, building trust takes time and every business needs to focus on this. The entire content marketing concept is based on trust and building long-term relationships. Businesses should stop selling and allow people to come to them by offering them useful and interesting information. Video content is likely to ignite emotions and engage your audience.

Boosts conversions and sales

Videos can help businesses to make some serious money. You can increase your conversion rates by 80% if you add product explainer videos on your landing page. When done right and creatively, video marketing can directly lead to sales. Research confirms that 74% of users who watch explainer videos regarding a product or service end up buying it. Therefore, if you are running a business, you better start creating exciting product videos today.

Video appeals to mobile users

Video marketing and mobile go hand in hand because 90% of consumers tend to watch videos on their mobile phones. According to YouTube, mobile video conversion has been rising by 100% every year. The number of smartphone users is increasing every day because many people love watching videos on the go and this means that the video audience will get bigger and bigger.

Video advertising is now becoming widespread and more affordable because of its immense benefits to businesses. The adoption of video marketing is increasingly growing because of advances in technology and the ease of reach across the globe. Creative and emotionally charged video marketing can quickly spread on the internet within a short time, getting millions of views, which are beneficial to your business.

Reference: How to use Explainer Videos on your Marketing Journey

July 19, 2019January 26, 2022

Brainstorming Behind a Professional Explainer Video

Behind a Professional best Explainer Video company

Explainer videos are an excellent way for businesses to do digital marketing because they are more effective than other mediums. Animated explainer videos should be well-created because they are the first things that visitors will experience whenever they come to your website. Your script must be strong enough to create a strong impact on your business. Here are a few brainstorming tips for your explainer videos.

Consumer behavior

Before developing any explainer video, your marketing team needs to study the behavior of your target customers. This is important because many customers tend to be easily influenced by great explainer videos. You need to know whether your customers frequently shop for products online and the main properties they look for in every product.

Rule out your first idea

In most cases, the first idea that comes to your mind is usually similar to what other entrepreneurs have. Therefore, you should forget the first idea that comes to your mind and keep brainstorming whether alone or as a group. Although group brainstorming tends to be more effective, scientific studies show that individual brainstorming tends to give better ideas. Therefore, take time to personally reflect on ways to make your ideas great.

Be inspired by random things

Smart research is crucial because it saves time and helps avoid conventional or repetitive ideas. However, when brainstorming, you need to allow yourself to be inspired by the most random and simplest things, for instance, music, a conversation on random topics, or even a joke. By allowing ideas to flow freely without worrying whether they are perfect or not, you and your team will be more creative.

Record and replay

You should always record or write down your brainstorming sessions. This is important because you may want to get back to the session later on and even use some of the points that you gather in a different way. Furthermore, more ideas may stream in when you are replaying your recorded sessions.

Invite the right mix of people

Your brainstorming meetings should have the right mix of professionals because every designer or creative mind has a significant impact on your videos. However, you need to avoid inviting too many people as it may result in confusion of ideas. Every invited individual must be a contributor because if they are not, they will affect the productivity of others.

When designing explainer videos, the design team needs to brainstorm before they get a final look. By having a creative brief in mind, you will be steered in the right direction and you can go through this blog for more idea, How to Choose the Best Explainer Video for your Business? The best explainer videos will clear any doubts about the product or service and will create loyal customers. Brainstorming will ensure that you come up with videos that positively impact your brand or business.

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