Reasons Why Animated Videos Help to Promote Your Brand

Reasons Why Animated Videos Help to Promote Your Brand

When the animated explainer video that you set on the web disclose the information about your product, it is basically sharing our or rather telling your brands story. And from it, if it is well explained or it is designed by an experienced explainer video maker, people will believe it. As a result, the application of the famous phrase, seeing is believing. Thus, it seems to be the motto of how the people experience the content on the web.

This unveils the true potential of the animated explainer videos in that within a span of a minute, they truly share the true essence of your business. However, it does not just happen from the blues but if and only if it has passed through the hands of a good explainer video maker. In the following reasons, we give the facts about how the explainer videos can help to promote your brand or your product.

Firstly, the explainer videos help you get close to your audience. In the event that you desire to have a strong and deep connection with your target audience, you need to bring them close to your product or rather get your product details and info close to them. Furthermore, your visitors need to see and engage with something that they can relate. This can however, be easily achieved by use of an explainer video that uses animated characters to represent your potential customers. It is with this representation that empath grows within your viewers. And since they are engaging with explainer video with characters that stand for them, they will not just spot by the characters but also they feel more engaged and considered by what the company is selling. This also increases their trust on people.  Hence, custom explainer videos are suitable for our marketing.

Additionally, an explainer video enhances your online visibility. A marketing explainer video is very powerful tool as far as marketing is concerned or even for your search engine optimization because it increases your search engine ranking. Websites and landing pages that have got videos on their first pages are ranked high by the search engines. Additionally, an animated explainer video also helps to increase your notoriety on YouTube which is the second largest search engine in the world hence having your explainer video on YouTube acts as a standalone marketing unit. This in turn helps in pushing forward or rather promoting your brand.

Concurrently, animated explainer videos help build trust for your brand hence your business. It thus acts scandalmonger for trust. This means that when people purchase products online, most probably they have viewed the explainer video bearing its information which has made the visitor gain trust and confidence of the brand. Furthermore, animated explainer videos show the audience that you truly know and understand them hence the confidence further grows hence your brand gets promoted.

From the above, we can confidently say that a well-developed explainer videos have a great positive impact in promoting our brands. As a result, for experienced explainer video makers of international standards, reach out to the Prayan Animation team of animators for best video of its own standards to ensure you get am explainer video that is worth your class.

Successful inbound marketing strategy in 2019

Successful inbound marketing strategy in 2019

2019 is already here with us. Upon proper planning, one can be able to benefit a lot this year since the wheels of e-marketing are quickly spinning and the marketing space can be said to be undergoing evolution rather than revolution. As a result, the industry is moving very fast and as the many previous years’ approaches have become obsolete, some are still resonating today part of which is this inbound marketing whose sole target is attracting people to your website, converting them into customers and dazzle them with high quality services and this is not a simple task as it may appear. Hence this paper, talks about the successful strategies of inbound marketing in 2019 of which the favorite ones are;

Search Engine Optimization. Without a well maintained and promising search engine optimization, opportunities to direct and steer the traffic, and to constantly improve your site, you could be missing key opportunities. As a result, SEO improves your site ranking in the search engine. As a result, since many users don’t go beyond the first page, your high ranking and thus faster you appear as a possible solution to their issue of pain, the more likely you are to engender traffic.

Additionally, lead capture is also another strategy that you ought to have put in place. Apart from the critics, inbound methods are good at stating that not everyone who visits your site is a potential customer. Some are just thirsty of information and they leave. Hence, it is equally important that marketers should have information as well as tools available to the potential customers due to their readiness to buy. Moreover, content offers should enjoy the economy of nurturing the visitors to potential customers after collecting their details from online forms.

Furthermore, conversational marketing is also potentially useful in that real-time chatting and intelligent chatbots are also used instead of lead forms which may be difficult make a follow up. Conversational marketing is also another way of capturing email addresses with the intention of adding them to your CRM or database system which makes it possible to engage with them later.

To add on that, as part of your strategy, you have to identify internal and external expectations. In the corporate world/market, each company has its own unique makeup and yours has no difference. As a result, the success of your inbound marketing plan is truly a team effort. Avoid mistakes of relying on one department or rather even on one person thinking can satisfy all the necessary skill set requirements.

Last but not least, sales and marketing alignment is also another strategy. Developing a service level agreement that clearly states and aligns the various roles and responsibility for and between the different departments ensures the team works towards a clear goal. Thus the SLA facilitates marketing thus holding both team’s accountable of each other which can only but improve to greater heights the functionality of your inbound efforts.

In a nutshell, it is advisable that you take with yourself the above inbound marketing strategies and set clear expectation through 2019 and beyond. Contact the Prayan animation company for many more beneficial strategies that will help you realize the set goal of your business or organization at large.

Boost your content marketing with an Explainer Video

Boost your content marketing with an Explainer Video

Explainer videos have become a very powerful and popular marketing tools because they have created a very big impact as far as marketing and product advertising is concerned. As a result, many individuals or rather businesses and organization are narrowing down their expenditure on explainer video because of the surety of succeeding in content marketing and product advertising.  Additionally, because of their nature and design specifications, explainer videos have a number of reasons that make these entrepreneurs run for them in order to use them to boost their content in their targeted market to enhance their success. The following are some of the reasons that will make you find the explainer videos best for boosting content marketing for your business.

Firstly, explainer videos will help you validate and strengthen trust. This is because the videos help the consumers visualise your brand personality and thus cultivate your business. consequently, by engaging with videos, the customers or visitors on your site develop trust and confidence because the videos directly relate with their daily problem that your product will be aiming to solve hence more purchasing confidence.

Additionally, the explainer videos will help boost your sales and conversion rates. By increasing the level of engagement and building trust lead to increase in the number of sales and conversion. Furthermore, since the explainer videos are usually short, precise and accurate, they tend to be easily shared across different media and hence, information about your company is shared widely which attracts many customers.

Last but not least, explainer videos also boost your search engine ranking. By uploading a video in your website and landing pages, many visitors will concentrate and stay on your site for quite some time. The more the time that people stay on the website makes the search engine rate your content as valuable and hence the site will be ranked higher and therefore your site will be most likely among the first sites to appear upon a search in the search engines.

From the above discussions, it is clearly explained about the advantages of marketing your content by use of explainer videos. Hence when marketing your business contents or rather when you want to boost your contents, do not hesitate but click on the contact us button and we will get back as soon as possible to have best explainer video for your business up and running.

How to Choose the Best Explainer Video for your Business?

How to choose the best Explainer Video for your business

In the recent past, explainer videos have gained popularity as the best marketing tool simply because they quickly develop a great market impact in your business. In essence, they have a spectacular synthesizing power and also they simplify very complicated ideas into easily understandable concepts in a very simple way.  As a result, this has prompted many business owners to run for explainer videos in order to win breakthrough in their premises. However, for one to have an explainer video created for his/her business, there are some qualities that one has to consider when choosing the best video for their business. In line with that, this article clearly explains how one can choose if not good the best explainer video for his/her business.

When choosing an explainer video for your business, you have to select a video that is suitable to your marketing goals and the one that will perform to your satisfaction. The following are some of the styles that one can choose.

To begin with, you can choose your explainer video basing on animation characters. Animation characters help in engaging the audience effectively. This is simply because it allows you to form empathy as quick as possible with the audience and this is critical in the fast paced internet. Furthermore, an animated character can arouse an emotion that can showcase the core message of your business in a straightforward way. Additionally, since advertising has become more personal, having animated characters to spearhead your products helps to boost your business connection with the audience providing a direct and personal approach.

On the other hand, you can also decide to choose your video basing on display. That is whiteboard videos. This is a video style in which information is passed by making black scribbles of your idea on white background. This technique is easy to understand, highly educating and charming and hence best for products with many features and details. This type of video is highly engaging and attention catching.

Additionally, live action videos have also to be considered when choosing your explainer video. Despite the fact that animation and motion graphics are entertaining and work well with most marketing, some businesses find it difficult to gain much from the animation staff and this forces them to narrow down to the live action videos. Live action videos generate much credibility especially when a real person dealing directly with the issue is seen.  These videos help in creating brand trust.

In summary, when one is on the verge of choosing the best explainer video for the business, he/she is supposed to identify the need and in a similar way relate and match them with the best video structures. This will help you to get a potential and best explainer video for the success of your business.

Why Animated Marketing Videos Are the Key to Better Brand Positioning?

Why Animated Marketing Videos Are the Key to Better Brand Positioning

Brand positioning is one of the words that has become common in today’s generation, formerly the term was used in classes and could be used in PR as part of building your image as a company. But this time let us check in in terms video marketing. A buyer can make a choice to take a certain product let’s say Adidas/Nike not because it’s the best but he/she has been exposed to its performance videos more often.  Therefore, here are some of the reasons why video marketing is important.

Marketing videos increase brand awareness

Getting people to know you is a very fundamental point of your business trip. And it will be more difficult if people are not sure what services/products you are offering them. That alone will make your business fail as no one will be willing to buy something they don’t know. Here is where explainer videos come in, this is because their engagements with viewers are very high than a visitor reading blocks of texts, a trait no so popular these days. Therefore, employing the correct videos will make you known to the new audience.

Marketing videos are convenient, catchy and easy to remember.

if there’s anything that people can remember easily is the visual details they have learnt of something. They can easily narrate them to others and create a moving mental picture. The marketing video offers this readily and with the catchy details it has for sure it will position your brand very well. And for it to be catchy, include things such as FAQs and let them tell a story of your product or entice the customers. That alone will build a good reputation for your brand and at the end you will win.

Easy accessibility

The other aspect of marketing videos which will propel your brand is there accessibility. Most buyers still will want to download the video so as to get whatever details they want. Thus as a part of positioning your brand make them easy to download be shared to personal phones, put up on market screens or at your website’s landing page. They will serve you a great deal at all times. Also accessibility means that the videos can be sent to your clients on monthly email newsletters. That will forever ink on the memories of your clients well.

And lastly let the marketing videos tell who you are (They tell your personality), by truly opening to your clients about what you are offering and what you can do to solve their problems. Clients like that truth to build trust and that alone can boost your brand position in the market. Don’t forget also to brand the videos well to your special colors, content and length, this helps to make clients identify with you everywhere.

How explainer video can play a key role in the growth of small business?

How explainer video can plays a key role in the growth of small business

Animated explainer videos are a key tool as far as the growth of your business is concerned without forgetting to tell them more about your business and all the products that you deal with. Additionally, to improve the operation of a business without investing much in advertising, attracting visitors to your site, and many more explainer videos play a key role. By considering explainer videos, the following are the reasons why explainer videos are a key role for the growth of small businesses.

To begin with, the explainer videos increase the conversion rates of a site. A research on the explainer video marketing shows that 90 percent of people are most likely to purchase a product after seeing a descriptive explainer video for it. As a result, this helps the entrepreneurs to track the number of potential customers who visit their site in a specified time. This increases in the income of a business and help it grow by increase in the amount of revenue.

Additionally, the explainer videos helps you explain the quality of your product in a short duration of time which is more flexible compared to the written context. This helps in attracting a person’s attention and concentrates it to your business which prompts one to desire to know more about your business. This makes the business grow since apart from that the web traffic of the business grows and thus makes the popularity of a small business grow within a short time.

Furthermore, the explainer videos to the growth of small businesses play role of ensuring the information about your business is able to be shared from one platform to another and thus reaches many people within a short period of time. In essence, the videos can be made impact to your business by making them to be easily shareable from one platform to another with different specific key words which can attract the users’ attention. This can be of positive impact and will make the business gain awareness and hence in the event it grows from different regions of interest.

From the above explained points, the explainer videos are seen to be of great impact to the growth of our businesses and hence if you need a good and spectacular explainer video for your company/ upcoming business do not hesitate to click the contact us button.

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