Explainer Video Makers

July 27, 2019January 26, 2022

Top 5 Most Influential Explainer Video Animation Styles for Your Business

Explainer videos are powerful animated or live-action videos that help to showcase your business ideas in a fun, attention-grabbing, and engaging manner. Every explainer video is unique because there are different styles that you can pick from. The style that you choose will depend on the purpose of the video and your intended marketing and communication specifications. This is why you need to choose the best style for your video. Here are some of the most influential animation styles for explainer videos.

Whiteboard videos

Whiteboard videos are powerful even though they appear to be quite simple. This is because they are usually done in black and white and they only involve simple illustrations and text. Due to their simplicity, they allow one to distill complicated topics into simple images that are easily understood by the viewers. They are charming, highly educational and easy to understand and this makes them ideal when explaining products or services that have many features or details.

Motion graphics

Motion graphic videos are a powerful explainer video style that uses simple communication to pass the brand message across. Motion graphics use a combination of graphic images and text for demonstrating a process or explaining how a product works. This style is ideal for explaining complicated processes and products, allowing information to be distilled into easy-to-understand graphics that focus on the details. They provide a creative way of grabbing the attention of the audience and getting your message across owing to their high synthesis power.

Typography

This is another type of text video. With the right combination of colors, music, graphics, and fonts, typography videos can evoke emotions, emphasize crucial points, and spur your viewers into action. Typographic animation is a perfect choice for explainer videos that tell a story because the right choice of words can help to drive important points home.

Character animation

Character animation is an effective way of engaging with your target audience through animated characters. These videos use the power of storytelling and animation to create entertaining, engaging, and highly memorable videos that will create an emotional bond between your brand and your target audience. Character animation helps businesses to quickly evoke empathy in the viewers. This is crucial in the fast-paced internet setting and makes advertising more personal, allowing your brand to connect with the audience. Additionally, animated characters tend to evoke emotions that allow you to showcase the core message of your brand in a straightforward and compelling manner.

Cartoons

Many people think about cartoons when they hear about animations. 2D and 3D animations are perfect for telling stories and for explaining complicated concepts. They also allow the use of a wide range of styles. Cartoons can always lead to extended production times depending on how complex your concept may be.

There are different styles of explainer videos that you can choose from. All you need to do is choose one that perfectly blends with your marketing objectives. All the above-mentioned animation styles will help to introduce your business and will explain complicated concepts or ideas in a simple way. However, with each style, you will be able to effectively communicate your thoughts and ideas differently, explainer videos and storytelling. Therefore, make the right choice.

July 19, 2019January 26, 2022

Brainstorming Behind a Professional Explainer Video

Behind a Professional best Explainer Video company

Explainer videos are an excellent way for businesses to do digital marketing because they are more effective than other mediums. Animated explainer videos should be well-created because they are the first things that visitors will experience whenever they come to your website. Your script must be strong enough to create a strong impact on your business. Here are a few brainstorming tips for your explainer videos.

Consumer behavior

Before developing any explainer video, your marketing team needs to study the behavior of your target customers. This is important because many customers tend to be easily influenced by great explainer videos. You need to know whether your customers frequently shop for products online and the main properties they look for in every product.

Rule out your first idea

In most cases, the first idea that comes to your mind is usually similar to what other entrepreneurs have. Therefore, you should forget the first idea that comes to your mind and keep brainstorming whether alone or as a group. Although group brainstorming tends to be more effective, scientific studies show that individual brainstorming tends to give better ideas. Therefore, take time to personally reflect on ways to make your ideas great.

Be inspired by random things

Smart research is crucial because it saves time and helps avoid conventional or repetitive ideas. However, when brainstorming, you need to allow yourself to be inspired by the most random and simplest things, for instance, music, a conversation on random topics, or even a joke. By allowing ideas to flow freely without worrying whether they are perfect or not, you and your team will be more creative.

Record and replay

You should always record or write down your brainstorming sessions. This is important because you may want to get back to the session later on and even use some of the points that you gather in a different way. Furthermore, more ideas may stream in when you are replaying your recorded sessions.

Invite the right mix of people

Your brainstorming meetings should have the right mix of professionals because every designer or creative mind has a significant impact on your videos. However, you need to avoid inviting too many people as it may result in confusion of ideas. Every invited individual must be a contributor because if they are not, they will affect the productivity of others.

When designing explainer videos, the design team needs to brainstorm before they get a final look. By having a creative brief in mind, you will be steered in the right direction and you can go through this blog for more idea, How to Choose the Best Explainer Video for your Business? The best explainer videos will clear any doubts about the product or service and will create loyal customers. Brainstorming will ensure that you come up with videos that positively impact your brand or business.

July 13, 2019January 26, 2022

The Script as the Foundation of a Successful Explainer Video

Successfull script can make explainer video

Explainer videos are a great communication tool for businesses when they want to tell the best story. However, a good Explainer Video may never succeed without an excellent video script. Even if you create world-class visuals, having a weak script will eventually sabotage the explainer video. Unfortunately, many brands tend to underestimate the importance of the script when creating an explainer video. A strong story will determine the success of the whole explainer video because it will complement both the visual and audio components.

Focus on the script

You need to spend most of your focus on the script when creating an explainer video for your business. It is advisable to write the script yourself even if you decide to hire the best production company. This is because as a business owner, you have a better understanding of the concerns of your target customers and their pain points. Extensive research on the issues that your potential customers have regarding your products or services will be helpful in creating a successful script.

Worth your viewers’ time

A good video script will catch the attention of your audience if it is solving some problem. The main focus should be on your product or service as a problem solver. Many viewers want to see the statistics and the results that your product delivers and how it works. If they are satisfied, they may become great brand promoters of your products or services and will share your explainer videos.

Short and simple

On average, the attention span of your audience is about 6 to 8 minutes. Therefore, your script should catch the attention of your audience in the initial 30 seconds so as to impress them. Your main message should be in the first 5 seconds of the video and should address the target audience in a more personalized manner. Provide facts that will grab their attention and convince them to buy your products or services. An over-informed script can get your audience confused and will not achieve the desired effect.

Today, every individual believes that everything is just a click away in this digital world. However, this is never the case. Creating a short explainer video that converts takes some time because you need to handle production, story, and project management. Without a good script, even the best illustration and animation will not be helpful for your company. This is why you need to create a killer video script if you want to take your business to the next level.

In a conclusion the good script with a good story and complete understanding of your product, And How to Express Business in a Creative way through Explainer Video? Only can make your marketing to next level.

July 2, 2019January 26, 2022

Predictions about the Future of Explainer Video

Explainer videos are used by companies to explain their concept to consumers and promote products and services to new and potential customers. The concept of explainer videos has become quite popular across the globe and is a preferable choice for many enterprises, both large and small. These videos explain the concept of a company in a simple and entertaining manner and they easily catch the attention of the target audience. As a result, we expect that explainer videos will be the future of marketing for many businesses.

Immense growth

The popularity of explainer videos is expected to grow immensely over the coming years. One of the reasons for this is the fact that consumers have lost interest in the conventional types of content. Many people find it boring to read the text description of the company’s profile. Therefore, these videos are considered a powerful marketing medium as they explain the entire concept of a specific company to users in a more engaging and entertaining manner.

3D animation is growing in popularity

Instead of whiteboards, 3D animations are the future of explainer videos. This is because these videos are better looking and more affordable. With the use of 3D animation, businesses can create a real-life prototype of their vision. This means that 3D can bring your prototype to life even when it is still on the drawing board. This allows your customers to see the product in action before it even exists in real life.

Offer real solutions

Explainer videos are expected to grow rapidly because they enable consumers to get answers to most of their questions by watching company videos only. These videos also offer an excellent call to action feature through which consumers can directly connect with a specific company.

Different versions for different platforms

There are different scopes of presenting explainer videos to prospective customers. With time, companies will have to stop creating one video for use across all platforms. To maximize the effectiveness of the explainer video, companies are expected to customize it to the specific platform that it is presented on.

Mobile viewing design

Consumers using social media platforms are distracted and most of them are using mobile devices. Your explainer video may be informative, clear, and catchy on a big computer screen, and must offer the same features on a smartphone. For your explainer videos to be effective on mobile, the text must be bold, big, and to the point. The words should be arranged in a clear manner for everyone to get the point.

The technological world is always in a state of transition and predicting the future of explainer videos is a challenge and become master of marketing strategy. This is because things are moving at super-speed and any new technology may come and eliminate this concept. However, it will take time to become established in the industry.

June 18, 2019January 27, 2022

How to Express Business in a Creative way through Explainer Video

Every business has a story to tell regardless of its niche or size. However, it is quite a challenge to get your story to the right people using the correct words. One strategy that you can explore is the explainer video. This is usually a short and simple video that explains a specific product, service, idea, or ethos associated with a brand. These videos are designed to answer customer queries and meet the needs of a target audience. Here are a few tips to express your business in a creative way using explainer videos.

Keep it simple

When it comes to explainer videos, less is always more. You need to make it easier for your viewers and avoid overwhelming them with excess information. You must ensure that your viewers remember your content after the video is over. You should determine the most important takeaway for your audiences and then build a story from this point. You can include memorable illustrations of the takeaway and ensure that it aligns to the climax of the story.

Always adopt the perspective of the consumer

You should always share your story based on the perspective of the consumers instead of the company’s perspective. A good explainer video will enable the audience to discover the product or idea on their own rather than you telling them about its benefits. Always tell your story from a third-party perspective as it will transform your business into a more valuable resource rather than a mere salesperson.

Use a professional voice

Poor audio can ruin your video and make people avoid watching it. When it comes to explainer videos, investing in professional talent is crucial. A professional voice will enhance the quality of your video and guarantee excellent polish and delivery.

Have fun

You should always develop explainer videos that resonate with your target audience. Keep in mind that most consumers love to be entertained regardless of who they are. Therefore, you should add something different to your videos such as a surprise, humor, or something crazy. This will get people to smile and it will help them to connect with your business in a way that your website may never achieve.

When it comes to explainer videos, the possibilities are endless. The story behind the images and words should be told effectively and offer a relatable way that can establish a more meaningful and deeper connection with your audience. When produced and distributed in the right manner, explainer videos can make your business stand out from your competition and will guarantee continuous brand exposure.

In a conclusion easy way to improve your business is through explainer video with the endless possibilities, So what are your waiting for? Keep it simple with consumer point of view.

May 25, 2019January 27, 2022

Explainer videos and storytelling: Concepts on the same track

Everyone wishes to interact with new life realities. Hear fresh and captivating stories, experience new adventures and encounter many things that enrich our lives in different ways with new ideas. The fine art of storytelling is an important channel through which knowledge, experiences, lessons and ideas can be shared and this, has been the case from one generation to another. The concept of storytelling has advanced a notch higher and with the present technological innovation, explainer videos are greatly changing how stories are conveyed.

Video animations have proved to be the new successful marketing strategies due to the tremendously paced society. Combined with some ancient marketing strategies, explainer videos have enabled business to experience increasing profit margins.

In as much as keeping clients and tracking a business, explainer videos have a dynamic character that grabs an individual’s attention, keeping them entertained, informed and yearning for more information about a particular product or service. This, because of the illustrative and memorable characteristic of explainer videos. The cognitive faculty of humans is designed in such a way that the expression of ideas and the thought patterns are achieved through a unique kind of storytelling.

To achieve the desired outcome, several visually appealing components are brought together, thus offering an immediate bridge which works as a glue between a company and its clients. This is the case because, researchers and content creators focus on the needs of the client/consumer. That means a thorough field study with the intent of understanding the clientele and their demands thus being able to provide a story with great relevance to the target recipient.

In conclusion, storytelling through animation offers a learning opportunity for the story teller as well. Enabling him understand the dynamics and key matters pertinent to his target market and the genre of stories he is poised to make.

Tag: affordable explainer video