Explainer Video Makers

September 23, 2019January 24, 2022

3 RULES FOR CHOOSING A VIDEO VOICEOVER

Video Voice over for Explainer videos makers

After creating a wonderful script for your Explainer animation video, the next step is recording the perfect voiceover that will bring your idea to life. It might sound so easy, but it’s not that easy. From searching for the perfect voiceover artist to figuring out what kind of tone your audience will like, choosing the right voiceover for your video can be much more demanding than you think.

However, everything depends on what your 2D animation video is promoting and the audience you intend to reach out to. Your voiceover must address your audience in a personal way so that you can create a connection between you and your audience.

Let’s look at 3 rules that will help you choose the best voiceover for your 2D animation video.

Gender

Some products are created for a particular gender. When marketing this kind of product with an animation video, you would need a voiceover that resonates with the target gender. For example, an advert about male shoes should have the voice of a man or men in it.

Accent

This second rule is very important. The accent used in your voiceover must be one that your audience can relate to. You can use this to your advantage. For instance, if you’re targeting a particular locality, you can infuse an accent they understand into your voiceover, to make them relate to more to the video and product.

Tone of Voice

Most times, you might have the perfect script and a good voice over artist but due to the way the words are said, your audience might not even want to listen.

According to Professor Emeritus of Psychology at UCLA, Albert Mehrabian, 38% of the meaning of words comes from the tone of the voice. This shows how important a voice tone can be in your marketing animation videos.

Make sure you tell your voiceover artist what you want from them. You can choose the tone of voice that will properly represent your brand.

Now that you know what rules to apply when choosing a voiceover for your animation video, you also need to know that only a good animation video can complement your wonderful voiceover. You can get professional character-based animation videos from Explainer Video Makers. We are the best 2D animation studio in India because we have an experienced team that has handled thousands of projects and we deliver quality animation videos at an affordable price.

September 13, 2019January 24, 2022

TRENDING YOUTUBE KEYWORD TOOLS: 2019

TRENDING YOUTUBE KEYWORD TOOLS Explainer Video makers

Being on the first page of YouTube search results is the dream of all YouTubers because it means that your videos will get more visibility.

To appear on page one of the search results, you need a proper understanding of search engine optimization. SEO helps to make a webpage more visible online. It is referred to as “organic ranking” because you don’t get to pay for it, you earn it.

To use the SEO on YouTube, you need to add a couple of trending keywords as the metadata for your tags, description, and title. You can also include popular hashtags so that your video can be discovered easily by users.

Let’s take a look at trending YouTube keyword tools you can use for your titles, descriptions and tags.

TubeBuddy

This browser extension and mobile app gives you access to wonderful features on YouTube’s website. TubeBuddy is certified by YouTube and it makes channel development and management easy for creators. With this keyword tool, you can enhance your search rankings, test different titles to see what works best, translate your video title into another language etc.

Google Trends

With the Google trends website, you can easily analyse the popularity of questions being asked on Google search, across different regions and languages. You can use the website for free. This keyword tool will allow you to discover how keywords perform in different countries.

Ahrefs

With Ahref you can discover why your competitors are ranked higher than you. It will also show you how to outrank them. This keyword tool has a database of 150 million keywords gathered from over 150 countries in the world. When you pay for a monthly plan of $99, you get access to thousands of trending keyword ideas for your videos.

Google Ads Keyword Planner

This keyword tool was created for the purpose of supporting ad campaign planning, but you can use it to generate relevant keywords for your online marketing activities.

In conclusion, it is important to note that SEO and keyword tools will be more effective if you have great video content. It is advisable to always create engaging videos for your YouTube channel. You can contact Explainer Video Makers to help you create animation videos that will captivate your audience. We are the best 2D animation studio in India, because we have an experienced team that has handled thousands of projects and we deliver quality animation videos at an affordable price.

September 4, 2019January 24, 2022

How Does Interactive Video Work?

Interactive video (IV) is basically a kind of digital video Explainer videos

Interactive video (IV) is basically a kind of digital video that supports user interaction. These types of videos will just play like the customary video files, however, they include hotspots or clickable areas that users can take advantage of to perform an action. These videos are popular on YouTube and they allow one to choose one or more options when the video is still playing. After making your choice, the new video will open and it will offer more information regarding the character that you selected. You can also have card tricks where you choose your own interactive tutorials and adventure videos.

How it Works

With interactive videos, there are elements or areas where the user can tap or click to get access to different or more information and even change the storyline of the video. Instead of the user having to leave a video to navigate to other available videos or information, they can do all this within the context of the interactive video. This means that most of the interactions that one is able to perform on webpages are possible within interactive videos.

Unlike the traditional linear videos where the only options that users have are pause, play, or rewind, interactive videos offer viewers the ability of interacting and controlling content as though they are playing video games. By incorporating the latest tools, videos can now be manipulated using simple motions such as dragging, clicking, hovering, and scrolling. Interactive videos have many features including the following:

Clicking specific areas of the video to disclose hidden content and information
Dragging the screen within the video frame to turn the camera to 360 degrees in any desired direction
Live data inputs and questionnaires within videos for delivering customized outcomes and results
Selecting between alternative narrative options to personalize a story

Interactive videos totally transforms how individuals experience videos by making them more engaging, interesting, fun, and memorable. Unlike linear videos, users have continuous experience with interactive videos. By having multiple videos one can maintain a continuous viewing experience without having to break the users’ emotional engagement. Interactive videos are easier and quicker to navigate because the user does not have to leave the video. These videos open up a wide range of possibilities for companies that want to reap big with video marketing.

Video is expected to make about 80% of all the internet traffic in the next few years. In such a competitive landscape, an interactive experience is what will set companies apart. Although some companies are still unsure of the huge potential of interactive videos, this is quickly changing as they discover its tremendous results. This means that the popularity of this type of content will continue growing.

Reference: Explainer videos and storytelling: Concepts on the same track

August 26, 2019February 18, 2022

Free Software for Creating Explainer Videos

Free software is code written and it is maintained by community members and volunteers. Over the years, open-source programs have seen massive acceptance and growth in the business world. There are several reasons why businesses should use open-source software when creating their explainer videos. Here are reasons to adopt free software for creating explainer videos for your business.

Quality

Free software tends to offer what end-users need because the people who are making it are the end-users themselves. This means that it is not a matter of what the vendor thinks but what the customers want. Developers and users both contribute to the free explainer video software and they will make it into something usable and functional. This is why many businesses opt for open source solutions when creating explainer videos because of their technical superiority.

Offers Better Security

With free software, there are thousands of people sifting through it each day. This means that any problem will be quickly noticed and fixed swiftly. Proprietary software is known to threaten the security of users and has a past of security vulnerabilities. Since the proprietary software is secret, users wholly depend on the company to fix these issues. With free software, you will enjoy better security when creating your explainer videos.

Enhanced Flexibility

When you purchase proprietary software for your explainer videos, you will be locked in the solution that the software company has on offer. Free software is flexible and this means that you can use it and even change it to meet your unique business needs. There is no need for you to spend money and still suffer from software that does not meet your specific needs. With open-source, your business will be free from the requirements, prices, timetables, priorities, dictates, and vision of the software vendor.

Cost

Most open-source software is free and this is reason enough for businesses to adopt them. You will enjoy all the benefits at no cost. With proprietary software, you may end up paying a fortune upfront or even costly yearly subscription. All these charges tend to build up and they will consume your business money. Try out open-source software and enjoy the services at zero cost.

Some of the best explainer videos software for creating animated videos for your business includes:

For 2D Animations Free Explainer Video Software

- PowToon– consists of excellent ready-made templates for producing superior quality animations. They are easy to use irrespective of your technical knowledge.

- Wideo-has over 50+ music tracks and 1300 images allowing you to create the best full HD explainer videos with ease.

- Animaker– consists of over 120 different kinds of animations and 5 different video styles and is easy to use.

- Biteable-is one of the simplest video makers in the world and allows users to create HD quality videos and even publish them directly to YouTube.

- Lumen5: this tool helps you create videos from articles. Explainer videos software free.

For White Board Animations Free Explainer Video Software

- RawShorts: this software has creative graphic templates for different categories making it an ideal DIY whiteboard animation creator.

- VideoScribe: allows users to make beautiful, HD whiteboard-style animation videos with no technical or design knowledge. Users can edit and make videos using royalty-free music and images and this makes customization of videos much easier. Free Explainer videos software.

- MySimpleShow: has lightweight animated characters and vector images that allow users to create engaging visual explainer videos for free. Its powerful and simple user interface is ideal for everyone irrespective of their technical knowledge.

- Moovly: with this free tool, you can add your personal pictures or audio clips when making your animation videos.

- Easy Sketch Pro: has an easy to use drag and drop interface that is ideal for every user beginner or expert.

With the video revolution taking the world by storm, it is crucial for every business to invest in explainer videos. This helps you to keep up with the current trends and boost your ROI in the long run. With the right open source software, you can create high-quality and engaging explainer videos that will motivate your audience to take action and take your business to a whole new level.

Reference: How to use Explainer Videos on your Marketing Journey

August 13, 2019January 26, 2022

Interesting roles that a mascot plays in your business

By definition, a mascot is a symbol that most people associate with luck, an organization or even an event. A mascot can either be a person, an animal or an object. Most people tend to associate mascots with sports. However, nowadays mascots are also used by businesses to help pump up sales. These mascots can be created using 2D animation. Depending on how you choose your mascot, it can help you improve your business. Mascots play a variety of roles when it comes to business. These include:

Personalizing your brand

When it comes to business, the brand that you build is very important. This is because it is what will be used in order to identify your company or organization. When doing branding, it is important to tailor your brand and ensure that it is unique. A mascot can help you do that perfectly. If you choose the right mascot, people will associate it with your brand. This leaves an impression of your company in their minds. When they need the type of services that you offer, they will think of you.

Being Relatable

As a company, it is important to make sure that the customers feel like you can relate to them and their situations. An easy way to do this is by incorporating a mascot into your business. A mascot will be able to explain details in a much more entertaining way using simple language. This enables the customer to feel safe as your brand becomes friendlier and something that they are willing to work with.

Increase your Customer Base

When you use a mascot in your business, you get plenty of room to get creative with your brand. For example, you can make products that have the mascot on them and use them for marketing. When people get to use these products, they will feel more affiliated with your brand. It also provides an opportunity to relate with your clients as you can use them in your marketing campaign. Therefore, it is important to choose a fun and exciting mascot.

August 2, 2019January 26, 2022

Top 4 Surprising Returns of Investment in Video Marketing

With digital marketing becoming an integral part of business, marketers need to employ strategies that will keep them ahead of the competition. Today, video is considered one of the most popular and appealing forms of content in the world that businesses need to invest in. With video marketing, you can capture the attention of your target audience, build trust, increase engagement, boost conversions and sales, and develop meaningful relationships. Read on to understand why investing in video advertising is worthwhile.

Great ROI

Video provides a good return on investment for businesses. Although video production is not yet the cheapest or easiest task, it still pays off big time. Furthermore, video editing tools are constantly becoming more affordable and improving over time. Marketers do not have to use sophisticated equipment since smartphones can make decent videos that can appeal to the masses.

Builds trust

The foundation of customer conversions and sales is trust. However, building trust takes time and every business needs to focus on this. The entire content marketing concept is based on trust and building long-term relationships. Businesses should stop selling and allow people to come to them by offering them useful and interesting information. Video content is likely to ignite emotions and engage your audience.

Boosts conversions and sales

Videos can help businesses to make some serious money. You can increase your conversion rates by 80% if you add product explainer videos on your landing page. When done right and creatively, video marketing can directly lead to sales. Research confirms that 74% of users who watch explainer videos regarding a product or service end up buying it. Therefore, if you are running a business, you better start creating exciting product videos today.

Video appeals to mobile users

Video marketing and mobile go hand in hand because 90% of consumers tend to watch videos on their mobile phones. According to YouTube, mobile video conversion has been rising by 100% every year. The number of smartphone users is increasing every day because many people love watching videos on the go and this means that the video audience will get bigger and bigger.

Video advertising is now becoming widespread and more affordable because of its immense benefits to businesses. The adoption of video marketing is increasingly growing because of advances in technology and the ease of reach across the globe. Creative and emotionally charged video marketing can quickly spread on the internet within a short time, getting millions of views, which are beneficial to your business.