Explainer videos are compelling and informative video clips that often run for 2 to 3 minutes. Their main aim is to capture interest and clearly communicate an essential core concept. An explainer video may be light and entertaining. The video or audio style is usually animated; hence the name animated explainer video. However, these videos can also take the form of live-action, whiteboard animation or some combination.
In the world of medical and healthcare marketing, an animated medical explainer video is a quick and convenient communications tool that presents a short and sweet education or informational snapshot. The core mission of a medical explainer video is to explain. It tells a clear and concise story of just one subject presented in a narrowly focused and simple way that’s easy to understand.
The purpose is to get the attention of a target audience and thus teach, inspire, motivate, and inform viewers. The video, which touches both audio and visual senses, is more likely to engage viewers in a more effective way compared to text alone leading to better and easier mental retention. There are cases when it can be challenging to communicate about complicated healthcare-related topics and issues. However, you can do this effectively with the help of a medical explainer video.
For instance, an animated explainer video can be used by a healthcare organization to demonstrate new practices to doctors and nurses. It can also be made for training sales representatives to explain brand new products effectively with the use of multimedia. Moreover, explainer videos can be utilized by healthcare organizations and pharmaceutical companies as a resource for accessing the patient’s info.
Explainer videos can be used for different purposes such as branding the pharmaceutical products online and on TV, Corporate training by using the videos to communicate the corporate messages in the company. The animated videos may also be used for giving patients healthy tips educating them on how to follow a healthy lifestyle, at the same time making them aware of the medical responses to different illnesses and conditions. Explainer videos are also cost-effective and help improve organizations’ SEO.
Frozen the movie is an all-time favorite for a lot of people, following through Elsa’s powerful story in search of queer identity. It was almost obvious that Frozen 2 would look better than the original film and the sequel didn’t disappoint pushing boundaries in Frozen 1 even further.
Team of Five
The original film was absolutely stunning but it gets better in the sequel with even more stunning water bodies, ice sculptures and the major transformation that Elsa goes through giving us the opportunity to experience her powers in a more intense way. In frozen 1 we saw more of Anna’s adventure story along with kristoff, Olaf and skev which was hilarious and sweet and now we get to have a five some with Elsa included which makes the storyline even more interesting.
Supporting Characters and Backgrounds
The sequel goes deeper into Elsa and Anna’s background in new ways and brings out heavier themes in the narrative, stronger consequences making it stronger generally than the original one. With old supporting casts such as Hans and the people of weastletown the film has introduced new characters such as Lieutenant Matthias who are just as iconic as the main characters but really don’t make any meaningful difference in the film except just helping to move the plot forward.
Elsa and Anna Strong Relations
Every character has a new wardrobe in the new movie but Elsa comes out as a whole new person. She goes ahead and does the unthinkable, letting her hair down and her outfits are just on point. However, it’s like some people never learn and some things never change. Elsa is still stubborn as ever and would rather take on all of her challenges by herself instead of asking her friends to help and sends Anna away, again. Although Anna eventually saves her sister, we’d have expected Elsa to know better than sending her selfless sister away.
Olaf
Olaf, on the other hand, is really doing the most at being hilarious in the second film like he always does. He is funny, heartwarming with great comedic relief as usual and this time his song is actually great!
Soundtrack and Kristoff Song
The movie’s soundtrack has always been great and gives the audience a great way to connect with the act. New songs have been featured and the old famous “let it go” let go. However, the overall soundtrack in the sequel is amazing, everyone gets to shine, Kristoff finally has his own song and it’s everything you could dream of.
Conclusion
For a movie-friend like frozen, the audience expects to relate more with it every time it’s released leaving you craving for more. Frozen 2 didn’t exactly leave it at that as it has what would be termed as a quick ending. Things move so fast in the last few minutes which makes sense because it’s a kids movie and has to wrap up quickly but still, in my opinion, they’d have made more of the movie like in frozen 1 in the last few moments making the narrative look less cheap.
Social networks have become one of the most important platforms on the Internet, especially because they are a very good way to amplify the content, disseminate it in a massive way and reach a large number of users in reduced times. Its use is relatively simple; however, for it to be proper, we must pay attention to a factor of extreme relevance: the hours in which the content is published. There is much research that shows which publication times are most optimal, all of which vary according to various factors such as the company, the region, the subject of content, and so on. For that reason, we present you with the best moments to post in the most popular social networks of this year.
The best time to post on Facebook is Wednesday at 11 a.m. and 1 p.m, Wednesday is the best day to post on Facebook. Other time slots include Monday to Friday from 9 a.m.–3 p.m and Saturdays and Sundays from 12:00 to 13:00. In addition, participation rates are higher on Wednesday is best with 18% and the highest percentage of clicks is weekdays from 1:00 p.m. to 4:00 p.m.
The best time to post on Twitter is Monday through Friday from 12:00 to 14:00 , Wednesday and Friday at 9 a.m, and the click-through rate is the highest on Wednesdays and weekends. People browse Twitter from mobile devices and desktop computers at work or at home, but it is also used in downtime such as travel.
Instagram is used at any time from mobile devices although in general there is more activity outside working hours. The best time to publish is Monday and Thursday at any time except between 3:00 p.m. and 4:00 p.m. Video posts tend to work better at 8:00 or 9:00 pm.
LinkedIn, whose use is professional, is usually used during the week’s work hours, just before the day begins and just after it ends. The best time to post on LinkedIn is during the week from 5:00 p.m. to 6:00 p.m. although Tuesdays, Wednesdays, and Thursdays from 7:30 a.m. to 8:30 a.m. and at 12:00 p.m. are also good slots. The highest number of clicks and actions is recorded on Tuesday from 10:00 a.m. to 11:00 a.m.
When we create a website, one of the most important goals is to attract a good number of visitors. In this sense, there is nothing more satisfying than knowing that people appreciate your work and that, in some way or another, they can identify with it.
Nevertheless, reaching a point of great recognition among the public and having a large number of followers loyal to your content is increasingly difficult. For that reason, you may be wondering… Why does a visitor leave my website and never come back? And, here, we have some of the main reasons.
The waiting network:
According to some studies, 47% of visitors expect the website to load in 2 seconds or less. In addition, 40% will simply leave the page if it is not fully operational after the first 3 seconds.
Website layout:
Another reason why the amount of traffic on your site can be reduced is its structure. The importance of web design not only lies in the appearance but also the functionality of its buttons and the way they are organized. In other words, if a website is easy to use and understand, it will be among the common user’s favorite options.
Content:
Specialists do not lie when they say that the content is the king. If your website does not generate good content, then it will not catch the attention of your target audience (of any kind of audience, actually). And, at this point, it is important to understand that the content is not just a lot of words written in the form of texts, articles or blog post. In fact, it has been proven that websites that include videos, infographics, and illustrations gain more popularity and increase their number of visitors more easily.
In addition to the 3 factors mentioned above, there are other details such as blog activity and the inclusion of automatic playback. These elements are key to achieve the good transition of a first-time visitor to a follower of your brand. For that reason, you must create your website so that the people who bump into it can find the solution to what they are looking for; understanding that if a user comes into your webpage, it is because you have the possibility to offer some type of specific information necessary for him/her.
‘Punyakoti’ a simple moving allegory: a hungry tiger comes across a cow called Punyakoti and decides to make her his feast for the day. Punyakoti convinces the hungry tiger that she will surely return to sacrifice herself as his grand feast, once she fed her young calf waiting at home for her. Being trustworthy, she returns to be the tiger’s meal –Seems like this story took us again to the classic stories we heard in our school days the Panchatantra stories.
This story is derived from a popular Kannada folk song called Govina Haadu (The Cow’s Song), which is actually based on an episode in the Mahabharata (from the section of the Shanti Parva or “Chapter of Peace”).
PUNYAKOTI: Name of a Holy Cow
As per Indian Astrology the meaning of this name Punyakoti is a person with abundance of Confidence and Power. Here the astrological factor seems true through the success of the World’s First Ever Animation Film in Sanskrit by Mr. RAVI SHANKAR with a feather on its crown: National Award for the best animated film at the ANN Awards.
Let us hear what Punyakoti is and how it happens, directly from the creator. Our beloved Mr. Ravi Shankar.
1. You are now famous as a National Award Winner for the best-animated film Punyakoti at the ANN awards. We would like to know about you personally, Can you share something about your personal and professional life?
Professional: I started my career as a copywriter and a scriptwriter. I worked for a publication company in their Multimedia department. But after my MBA in HR, I shifted my career to process reengineering in HR and Marketing. I am an introvert. My creativity is inspiration driven. I get inspiration rarely so my output is very low.
Personal: I live with my wife and two children in Bangalore.
2. What is meant by Punyakoti: how did you end up in such a name for your film?
Punyakoti is the name of the cow in a folksong in Karnataka. I drew inspiration from the folksong. So I picked it up from there.
3. As per my knowledge, you are an American banking professional, holding on to your hectic work cycle where did you get the spark of doing such a project and how did you manage the time?
The spark came during a bus ride to office. Managing time was very difficult. I had to sacrifice many things in my personal life to make this happen. But I have a big whiteboard in my room, where I write down all my tasks and manage them one by one.
4. What were the hurdles you passed through from the start to the end of the project?
The biggest hurdle was finding the right talent who are trustworthy. As I worked with freelancers, many took advance and never delivered. Many did not have discipline of delivering on time. I had a lot of delays. I had to make hundreds of phone calls to get things done. Funding was an issue. I did not have a producer or a investor. So I struggled a lot on that front.
5. In spite of a lot many languages we use commonly for our communication purpose like English Hindi etc. you opted for Sanskrit. We all know that Sanskrit is a less spoken language, Is there any personal reason behind the selection what’s the thought process behind such a decision?
There was a Sanskrit teacher who told me there are no popular contemporary works in Sanskrit. So I thought it will be a good idea to make it in Sanskrit. Also I thought if I make a movie in Sanskrit, no one will bother me and I will have no competition.
6. How did you do the scripting and voiceover of this project?
The original script was written in English. We then conceived the dialogues in Malayalam as it was close to Sanskrit. We then translated it to Sanskrit through Samskrita Bharati. Then we approach a Sanskrit scholar (SR Leela) who has done Sanskrit play to help with her members to deliver the dialogues.
7. You are coming from an entirely different field, what all are the challenges you faced?
As I did not know animation, there was no one to guide me. I have done explainer video scripts. So I thought it would that easy. I took advice from a lot of people and learnt about the tools that are used. After two years I could edit the raw files and even draw to convey my ideas. Then it became easy.
8. Some funny moments you had during this journey?
Many people thought I was mad and wanted to just take the money from me. benhind my back they will say that this movie will never get completed as I dont know anything about the process. They will say it is easy to cheat Ravi. Now when I look back, it looks funny.
9. In a normal sense animated videos basically aimed at children, most of the viewers will be our little champs. In such scenario what made you do such a project? What was the inspiration behind doing such a complicated project?
There are many layers to the story. Some will appeal to children. Some will appeal to grown up audience. This is how stories are written all over the world.
10. Did you have any intuition about your project, that this is gonna hit the award screen?
I had an intuition that it was unique. but when the editor and the musicians and sound engineer saw the movie, they predicted that it could win awards as the story was very well told.
11. What is your opinion about Indian Animation Industry? As per your experience is there anything we need to change in our current working strategy? Does Indian Industry is getting its recognition in the World Animation Industry?
It is a fledgling industry. It will take a few years for us to have the resources to compete globally. Good talent exists in pockets. We have world class tools that are the same anywhere in the world. But time and money are also essential to make world-class animations. Making a good animation project has many parts including marketing. All of them have to come together. The live-action movie industry has matured over the years and all components are coming together very well. The same will happen in animation in a few years. But a few of us have to risk it.
12. Future plans: Any new inspirational project in your mastermind ?
I have three scripts in the works. The next movie will be announced in November 2019
13. What are some of the tips and tricks you have to give to the budding talents?
Dont give up. Dont stop learning. Dont aim for perfection. Keep the company of good people. I wanted to complete this project in 2015, but it took three years more. I had fear and I became frustrated. But my friends and family helped me to cope up. There are 100s of things we could have done better in Punyakoti. So there will always be another opportunity. So keep moving.
14. Lessons you learned from this?
There are hundreds of lessons. Some I have listed in the answer above.
15. As an award winner, what is your current feeling?
I feel lucky. I am a messenger through whom good work happens and not because of me.
16. A description of your team?
Anoop Sreedharan (Animatics), Ajesh (Storyboard), Prasad (Character), Shajeer (Painting), Shibu M(Layout), Deepak Divate (Animation) Krishna (Animation) were the core team. Girish AV (Creative Head) was the leader. He sacrificed a lot to make this movie happen. Without him we would not have completed this project. All these team members were there from the beginning to the end. There were others who worked on certain portions of the movie. The good part of the team was they were directing me than me directing them. I only shared the vision for each scene and the rest of it is their expertise.
17. Comparison between Ravi Shankar before Punyakoti and after a self-analysis?
I took risk and I have a small success. If not for this project, I would never have met the 100s of people in the daily course of life. I am thankful to god.
Evidently, popularity in the use of video content has been increasing. For 2019, there are many companies and businesses that have decided to incorporate videos into their marketing campaigns and have successfully achieved it.
The advantage of videos is that they can disseminate information both visually and auditively, which allows them to reach a wider audience. For that reason, for everyone who wants to boost their brand or business, it is important to know what tools can help them create marketing videos and get the most out of them.
One of them is statistics which gives us the possibility of knowing in numbers how we can make our material more effective. That is why we will describe below the statistics of video marketing that you cannot scorn in 2019.
Let’s start with the fact that 85% of users who use the Internet in the United States consume video content. Moreover, according to Cisco, by 2022, online videos will represent about 82% of total Internet traffic.
A study conducted by Google indicated that 6 out of 10 people prefer to watch videos online than a television program. Furthermore, YouTube, the platform belonging to the company, is the second most popular website on the Internet, having only the main Google browser as its greater competition.
It is proven that 80% of users who enter a website will watch a video, while only 20% will read text content. For that reason, 87% of marketing professionals are already using video in their strategy and, according to a study developed by HubSpot, 81% of businesses use videos as an advertising tool.
According to Insivia statistics, it is 53 times more likely for a website to reach the front page of Google if it includes videos. In addition to this, a video can increase the organic traffic of a web page by up to 157% and boost the conversion range up to 80%, as indicated by Unbounce and Conversion XL.
Besides all the details described above, it is no secret to anyone that videos help people to understand the content in a better way, so you can create a better connection between the user and the service or product you want to sell by using them.
if you have great video content. It is advisable to always create engaging videos for your YouTube channel. You can contact Explainer Video Makers to help you create animation videos that will captivate your audience. We are the best 2D animation studio in India, because we have an experienced team that has handled thousands of projects and we deliver quality animation videos at an affordable price.
We can help you.
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