The Best Animated Feature Film – Oscar Winner 2020 – Toy Story 4

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Toy Story 4, the long-awaited next chapter in the saga of Woody and Buzz, won Best Animated Feature at the Oscars held this month. Featuring the voices of Tom Hanks, Tim Allen, Annie Potts, and Tony Hale, among many others, the film sees the introduction of a new toy, Forky (Hale), who becomes lost on a road trip, prompting Woody (Hanks), Buzz Lightyear (Allen), and the rest of the team to find and save him.

The film begins with a flashback to a rainy night nine years earlier, during which Woody and a crop of Andy’s toys work to save RC from being swept away by the storm. Later that same night, Andy’s little sister, Molly, gives her porcelain Bo Peep (Annie Potts) and sheep away. Woody tries to save Bo, but she’s actually fine with being passed along to another child, so the two say goodbye. Fast-forward to the toys’ current home with rising kindergartner Bonnie (Madeleine McGraw).

Although Woody isn’t one of Bonnie’s favorite toys, she prefers Jessie, he stows away in her backpack to comfort her through school orientation, where he helps her make a special toy: a Spork with googly eyes, pipe cleaner arms, and Popsicle stick feet whom she names “Forky.” Forky unexpectedly comes to life, but, despite Woody’s explanations, he believes he’s trash and keeps trying to throw himself in the garbage. While the family is on a road trip, Forky flees, Woody follows to get him back, and the two bond as they make their way back to Bonnie. But the plan goes sideways when Woody sees Bo Peep’s lamp on display in an antique store, and Forky ends up being held hostage by 1950s baby doll Gabby Gabby (Christina Hendricks), who has designs on Woody’s vintage voice box.

Toy Story 4 is a testament to how rich those characters are. It’s a story about a guy who is afraid to be replaced. At a certain point, everyone feels that.  What the producers of Toy Story 4 did with Woody in this one, is put him in a place where he could have a second lease on life. Toy Story 4 might be a repeat of earlier ideas and plotlines but comparing it to the fourth films in other franchises, this film by Pixar is quite charming, amusing and In a whole different league. Still, on separation and loss, toy story 4 remains funny, inventive, clever and a richly endearing film which just shows its strength.

The show exceeded expectations while breaking the franchise box office record. Pixar proved there was definitely one more story to tell about Woody’s existential journey. A Story on change and growth, with Bo Peep and Forky as the catalysts. The production studio upped its animation, from the porcelain shepherdess to the complex antique shop, and delivered a bittersweet climax. This sequel definitely justified its existence. Talk about having a friend, “Toy Story 4” has become the first franchise to earn two animated film Oscars.

The Best Animated Short Film – Oscar Winner 2020 – Hair Love

The Best Animated Short Movie - Oscar Winner 2020 - Hair Love affordable explainer video production company in india

The Oscars tend to draw the most attention to the big-ticket categories but this year the winner for the best animated short movie rose to prominence. Hair love is a six-minute video that revolves around an African- American father Stephen, his daughter Zuri and her natural hair.

Directed and written by Matthew Cherry, featuring the voice of Issa Rae, Hair Love the “frontrunner” in the Best Animated Short Film category was nominated alongside Daughter, Memorable, Sister, and Kitbull. The vibrant and emotional film follows a young girl named Zuri who just wants one thing: her hair done. In the absence of a mother figure and with a head full of natural curls, she must refer to YouTube tutorials and the inexperienced hands of her father for help.

While it may seem like a simple premise, the storyline speaks volumes to the Black community. Not only was there the inspiring element of a young African American girl embracing her hair, but it offered the rare opportunity of showing a Black family depicted in animation with the father being shown in a positive light.  Despite having long locks, Stephen is unable to style his daughter’s hair which seems like something he is not used to and on this particular day before the big event, he has to figure out how.  The tasks sound simple enough but we soon come to learn that Zuri’s hair has a mind of its own.

Stephen decides to take the easy road by covering it up with a bunny but this makes the hair so angry and even leads to a fight between the two which is hilarious. After the struggle we see Stephen giving himself a chance to learn how to style Zuri’s hair by following a vlog and it turns out great. Family and illness are delicate issues, especially when they involve a mother, but this colorful video made by Matthew A. Cherry has hit the nail on the head: we can’t help anyone feel better if we neglect ourselves.

A hair tutorial, a little hairspray, and some hairpins seem like nothing, but often they are enough to remind us that, even if you can no longer recognize yourself when you look in the mirror, even if you are ashamed of that hairless head, even if you can’t understand why and accept it, your loved ones still see you. It’s not just hair; life waits for you out there, made of simple everyday things. With or without a major studio attached, the message of inclusivity and love behind the film has been constant from day one.

Even though the film features an African-American daughter and her dad, it’s a universal story. Parents everywhere can relate to it in the same way kids of all ethnicities can. It’s an important story because of representation matters. With all the conversation around the OscarsSoWhite and the much-needed demand for more diversity in Hollywood, this nomination couldn’t have a better platform to drive home the importance of representation.

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On the Road to the 92nd Oscars: The Animated Feature Film Nominees

On the Road to the 92nd Oscars explainer video makers

Presented by AMPAS, that is the Academy of Motion Picture Arts and Sciences, the 92nd Academy Awards ceremony (92nd Oscars) will honor the best films of 2019 on the 9th of February and will take place at the Dolby Theatre in Hollywood, Los Angeles, California. Nominated for the best-animated feature film is Toy story 4, Missing link, I lost my body, How to train your dragon and Klaus.

How To Train Your Dragon And The Hidden World

Film Synopsis

All seems well on the island of Berk as Vikings and dragons live together in peace and harmony. Now a Viking leader, Hiccup finds himself increasingly attracted to Astrid, while his beloved dragon Toothless meets an enchanting creature who captures his eye. When the evil Grimmel launches a devious plan to wipe out all the dragons, Hiccup must unite both clans to find Caldera, a hidden land that holds the key to saving Toothless and his flying friends.

How to train your dragon– the hidden world is an incredible finale of the film franchise and a moving farewell to these amazing humans and dragons. Since 2010 we have watched the young characters grow and still remain joyously funny. The finale added mature notes on their friendship bringing in more complex themes than before making the conclusion truly satisfying yet bittersweet which for me deserves an Oscar.

Missing Link

Film Synopsis

Tired of living a solitary life in the Pacific Northwest, Mr Link, who is 8 feet tall and covered in fur, recruits fearless explorer Sir Lionel Frost to guide him on a journey to find his long-lost relatives in the fabled valley of Shangri-La. Along with adventurer Adelina Fortnight, the trio encounters their fair share of peril as they travel to the far reaches of the world. Through it all, they learn that sometimes one can find a family in the places one least expects.

The fifth feature from stop-motion animation studio Laika, producers of The two strings, caroline and Kubo, –missing link,  is a facetious,  quick-witted dismantling of British colonialism. The film has an all-star voice cast which includes Zöe Saldana, Zach Galifianakis Hugh Jackman, who seem to have great vocal chemistry together and bring out an amazing performance. While the story is fairly simple, it’s quite captivating to kids for its relativity with a master class execution in children’s film making.

Toy Story 4

Film Synopsis

Woody, Buzz Lightyear and the rest of the gang embark on a road trip with Bonnie and a new toy named Forky. The adventurous journey turns into an unexpected reunion as Woody’s slight detour leads him to his long-lost friend Bo Peep. As Woody and Bo discuss the old days, they soon start to realize that they’re worlds apart when it comes to what they want from life as a toy.

Toy Story 4 might be a repeat of earlier ideas and plotlines but comparing it to the fourth films in other franchises, this film by Pixar is quite charming, amusing and In a whole different league. With separation and loss as the key themes all throughout the sequel, toy story 4 still remains funny, inventive, clever and a richly endearing film which just shows its strength.

Klaus

Film Synopsis

After proving himself to be the worst postman at the academy, a postman is posted to a frozen town in the North where he discovers Santa Claus is hiding out.

Klaus, a holiday movie with roots in bridge building, friendship and the dying art of writing letters sure did entertain and amuse viewers all thanks to the expressive voice cast and its impressive animation. Yes, there are some truly weird characters, references to alcohol, rude humor, mean names and even a questionable amount of animated brutality but these things have been used to illustrate the importance of kindness and how powerful selfishness can be which are great lessons. It may not be a movie that you would want your children to see but it definitely has the potential to initiate some positive conversations.

I Lost My Body

Film Synopsis

A cut-off hand escapes from a dissection lab with one crucial goal: to get back to its body. As it scrambles through the pitfalls of Paris, it remembers its life with the young man it was once attached to, until they met Gabrielle.

The film I lost my body is probably one of the most original and creative animated films to ever grace the animation world. I lost my body closely examines the concept of determinism versus free will to help understand how fate affects the human condition. The film also offers a very important lesson. As humans, we tend to think that our paths in life ought to be straight from where we stand to where to want to be and forget that there are turns, twists and unexpected challenges that come with unexpected rewards. So we must be ready to follow our paths to wherever they lead. As one character Naoufel says, we run blindly and keep our fingers crossed.

We are a group of creative artists actively involved in Explainer Video Production, White Board Animation, 2d Animation, Motion Graphic Video, Kinetic Typography Video, Info graphic Video, Screen cast Video, Cutout Animation Video, Title Animation Video, Testimonial Video, Medical Animation Video, Animated modules for e-learning etc. It is our privilege to offer innovative multimedia creations in the service of product marketing and promotion.

The Latest Trends In Mobile Marketing

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If you are looking for the latest trends in mobile marketing that will stand out, then you are in the right place. This is the art of making your business or brand look appealing to mobile users. Mobile marketing has become so critical for modern brands because a more significant percentage of us have become more reliant on using smartphones.

It is important to be ahead of technology, especially when it comes to mobile marketing. Tech is one of the most dynamic things on the internet today. Mobile marketing keeps on changing as we continue adapting more technologies.

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Lately, we have noticed that there has been a significant rise in voice search. We can comfortably say that in the next coming years, the mobile marketing industry will go through a serious revolution. So only mobile marketers that will be keen to adapt to new technologies will be successful

1.  In-app and messenger Ads are on the rise

Over recent years the usage of apps to communicate has increased drastically. Around 2.48 billion will have used at least one top messaging app, such as Facebook. Conversely, these platforms are taking advantage of using targeted ads to reach the audience.

Apart from messenger ads, there are a lot of other apps used in-app advertising. The number will continue to grow throughout 2020 and 2021.

Did you know those big companies like Facebook and google make about 90% of its revenue from advertisements?  Whether you like it or not, ads still rock the day. In fact, they form the largest portion of mobile marketing right now.

Google, through one of its products, AdMob, is taking on mobile marketing with a big bang.

2.  Video ads

The world is changing fast, and video content has become one of the most consumed. Furthermore, a lot of brands are using video ads now more than ever. That means that such types of ads are getting more conversions on the mobile.

Video ads are more useful now more than ever. For example, on youtube, most of the adverts are displayed in the form of short informational videos with a call to action button

3.   Social commerce

Since traffic from Google is no longer sustainable social media has become a great tool. Social media commerce is one of the best latest mobile marketing trends. For example, they are continually testing different layouts and buttons for products and services.

When you take a look at most Instagram Facebook pages, you will realize that they are selling some sort of products. This trend has become very effective because of the high engagement in social media today.

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4.    Instagram Ads.

With an average of 1 billion monthly active viewers, Instagram is among the most used apps. Besides, most big brands have now realized the enormous potential of Instagram ads. If you’re not using Instagram ads, then you are missing out on a lot of good stuff.

Instagram is a unique platform with a big audience. Also, this platform contains many features that favor marketing. Instagram gave birth to influencer marketing.

5.    Augmented reality

A few years back, augmented reality was just a theory. However, this technology has been on the rise since then. But now many big companies and brands are applying this trend in mobile marketing.

The augmented reality mobile marketing trends are helping big companies to make more sales faster. If you are a serious mobile marketer, then this trend should be on your watch list. If not then know that your marketing skills may become obsolete in the near future

6.  Voice search optimization

According to the econsultancy, by 2021, voice searches will take about half of the searches. Besides, around a third of mobile users are using voice search at least once per week. Lastly, mobile assistants have become widely used by around 71% of people under the age of 29 years.

Mobile phones hold the largest portion of voice searches. Furthermore, people can now integrate almost all their devices into one device for easy management. Voice search optimization trend is still rising, so be on the watch out.

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7.  Other trending mobile marketing strategies

  • Hyperlocal targeting
  • Vertical video and animations
  • Campaigns from user-generated content
  • Artificial intelligence
  • Cloud apps
  • Blockchain for app security

Impact of Explainer Videos in the Global Industry’s Income Growth

Impact of Explainer Videos in the Global Industry’s Income Growth Explainer video makers

When explainer videos first started, no one really thought they would become what they are now. At first, the videos started, and people knew they existed – they knew that they were videos around that explained things, but no one ever thought how popular they would become and the impact they would have on the global economy.

In the beginning, back in 2011, explainer videos were usually short films (they lasted between 60 and 90 seconds) and explain certain aspects of a product or service. Then, in 2012, they became viral and grew even more in popularity when Neil Patel posted a blog post about how it helped him gain $42k a month. Because of this, many new businesses started interesting in these types of videos – everyone wanted to have an explainer video on their product or service.

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Eventually, many companies focused on using the explainer videos to educate their audience about a certain topic; an aspect that made those entrepreneurs even more popular within the population – it seemed as though people thrived for learning something new in a short period of time.

Because of all of this, it is undeniable that explainer videos have become an immensely important part of the information transmitted via the internet. Likewise, this characteristic has an important impact on many aspects of the global economy, seeing that explainer videos are currently made by many different animation companies. Thus, in 2018, the animation industry had an estimated value of US$ 259 billion, with a projection to reach US$ 270 billion by 2020. This shows that explainer videos are a huge source of income for the global industry because they form a part of the animation world.

Due to the fact that explainer videos have become viral over the years, the impact they have on the global industry has grown as well, just as the income they provide on the economic matter. This shows that the world of technology has become widely important, not only because of the new devices that are invented every day but also because of the refined techniques with which enterprises give information to people using the internet, for example, making use of graphics and animation to put up an explainer video about a certain topic.

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From the above discussion, it is clearly explained about the Impact of Explainer Videos in the Global Industry’s Income Growth is increasing, Explainer video makes the customers easily understandable with animation and voice over. Hence when marketing your business content or rather when you want to boost your content, do not hesitate but click on the contact us button and we will get back as soon as possible to have the best explainer video for your business up and running.

The Ultimate Guide to Easily Make Instructional Videos

The Ultimate Guide to Easily Make Instructional Videos explainer video makers

Currently, people turn to the Internet when they need to learn to do something and the first thing they look for is explanatory audiovisual material. An instructional video is one that shows how the process of a specific task is carried out and, therefore, teaches others about it. Pay close attention and discover how to easily make one!

Define the Structure of Instructional videos

Define the type of instructional videos you are going to record. Among the most outstanding options are micro-videos, tutorial videos, training videos, explainer videos, presentation videos, screencast videos. It is ideal that you know the structure that your work will have although the purpose of all kinds of video is to instruct. And at the same time choose the best software for creating a video.

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Target Audience

Know your audience. If you don’t know who you’re going to talk to, how do you plan to make a useful video? Understanding what your potential viewers need will allow you to provide more specific and more valuable information.

Planning

Plan your video: describe the idea, write the storyboard and the script, do that pre-production process that will guide you.

Voice Over

Record your narration (voice-over): Use your script and convert what you want to explain into voice. You can use your favorite voice recording program!

Video Recording

Record the process: In an instructional video, you cannot miss the process. Record yourself doing something or record your screen. In the latter case, you must be careful and clear your computer of unnecessary applications. Remember that the video will capture everything!

Re-Editing

Make a few edits: You don’t need to be a professional. You just have to organize the recorded parts and eliminate some errors. That’s it!

Introduction

Add an intro: This way you can show people what your content will be about. The intro video must be simple and to the point.

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Share & Promote

Share it! Where will your video live? Answer that question and choose the video hosting platform that best suits you. promote your content on the best time.

Making an instructional video is not rocket science! You just have let your imagination fly and get to work. You have the opportunity to make the most out of this Ultimate Guide, do not miss it!

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