Mickey Mouse, Garfield, and Shrek – These animated characters are probably more famous and recognizable than most celebrities and movie stars. They prove that a character does not have to be customary, realistic, or even human to be relatable and appealing to a wide audience worldwide.
Animated characters have long ago crossed the line of being used strictly for entertainment. Today they are an integral part of successful animated explainer videos, efficient marketing video content, and much more.
In this article, we shall talk about the importance of animated characters from the point of view of creators of an explainer video company, those who help hundreds of businesses worldwide get the most out of animated explainer content.
Animated characters humanize a business without making it dependable
It is very important for a business to have a “face,” someone who will represent everything the company and its customers stand for.
However, the biggest problem with such a strategy is that people are only human. They make mistakes, change their mind, break contracts, etc. In other words, it can make a business pretty dependable.
Animated characters, as well as the whole idea of an animated explainer video, on the contrary, provide a brand with multiple customizations and adjustment options with minimum investment and effort. Animated characters are attractive, relatable, and approachable. They take away the strictly commercial feel from your marketing campaign and make you and your product attractive to your target audience.
Animated characters attract various customers
Animated characters are easily adjustable. You can easily change them with time or even launch several marketing campaigns for different groups of customers using the same recognizable character but in different variations for certain viewers, age groups, etc.
An explainer video production company that works on your campaign can develop several variants of the same character, modernize your existing one or quickly make any changes according to the latest trends in your target audience. In other words, animated characters allow making your campaign most dynamic and up-to-date.
Animated characters are more engaging
Animated explainer videos are so popular today because they are the most efficient and engaging. They attract various viewers, encourage communication, and easily convert them into customers, persuade, educate, etc.
An explainer video company will help you create and adjust animated characters that will appeal to all sorts of viewers, from students and trainees to investors and prospective B2B partners. They will look, speak and behave in a way that will make those viewers engage in fruitful communication with your brand.
Animated characters make everything less scary, boring, or complicated
Explainer videos, especially those made for the company`s internal use or staff training, tend to get dull and, therefore, inefficient. Using animated explainer video services, you make sure that the viewers are informed, educated, and also entertained, and encouraged at the same time.
The same is true for frightening or “uncomfortable” topics such as healthcare or safety. An animated character will have a soothing effect and take away the element of fear and panic to allow a viewer to concentrate on the important information and instructions you want to share in your animated explainer video.
Final thoughts
Animated characters take your explainer video content to a whole new level and allow you to create a campaign that hits the target precisely, speaking directly to a prospective customer or investor in their language and through the image they find most attractive and relatable.
The best explainer video production company will help you create versatile adjustable animated characters for all purposes of your explainer video campaign.
If you want to learn more about the benefits and perspectives of animated explainer videos for your business or look for the best explainer video services on the market, make sure to contact Explainer Video Makers.
This studio has vast experience in creating explainer videos for various purposes and customers. Explainer Video Makers is a studio that unites passionate and inspired creators who develop original video content ideas and build unique animated characters for each customer to help them reach their goals faster.
A marketing funnel is a tool aimed to lead your audience from the moment they hear about your business for the first time till the moment they make a purchase. A Video marketing funnel does it using video content, explainer videos that demonstrate to the viewer that your product or service is valuable, potent, and are successfully used by the relatable audience already.
In this article, we shall talk about how video marketing funnels work, why they are so effective today, and how to get the most out of popular video marketing strategies.
How do video marketing funnels work, and why are they so effective?
Unlike other similar concepts, video marketing funnels use the most powerful tools to attract a viewer, engage them and carefully lead till the point they decide to make a purchase. These tools are visuals and sound – the two most natural and potent ways for a human brain to receive information.
Except for delivering your message, these tools allow you to appeal to viewers` emotions, creating the exact level of engagement you need to convert a casual viewer into a loyal customer.
The whole body of a video marketing funnel can be divided into 4 stages:
The awareness stage – the moment a potential customer learns about the existence of your business when they see your content for the first time;
The consideration stage – the viewer is aware of their pain and the existence of a product or service that can help them, but chooses between several brands that can provide the solution;
Decision-making stage – the point where a viewer is either convinced by your explainer video content and decides to make a purchase or vice versa, drift away to your competitor;
The Retention stage – is all about the experience you provide to the customer. The engagement will make them loyal regulars.
How to build a video marketing funnel that converts.
Now that we know how a successful video marketing funnel works, let`s see how to build one step-by-step using the most efficient video marketing strategies:
Audit – at the beginning, you analyse how successful your previous video marketing strategies were and which challenges you had to face. It will help to build a funnel with a sequence that will provide the best result;
Using Personas – -understanding your audience is the key to building an efficient video marketing funnel. Except for analysing their challenges and pains, make sure to study their values and expectations that will lead them through the journey;
Find your competition – research your main competitors with the same audience and their experience, video marketing strategies that were successful, and moves that might have failed;
Video Planning – now that you have studied your and competitors` existing video marketing funnels, you can plan your content, knowing which stages need your particular attention;
Get creative – at this stage, you have all the necessary information to create unique creative content. Addressing an explainer video agency will allow you to get the most professional view and develop video marketing strategies that will enforce your marketing funnel, engaging viewers and carefully leading them all the way through to making a purchase and even beyond, turning them into loyal customers. There are lots of ways and creative tools to achieve it. An explainer video agency in India like Explainer video makers will provide you with the whole range of knowledge and expertise to help your business reach its goals faster.
Final thoughts
A video marketing funnel is an efficient yet pretty demanding concept. To achieve the desired result, you need to ensure that each viewer is led through the process carefully without the risk of wandering away and falling for competitors` offers.
Explainer Video Makers is the best explainer video agency in India that has already helped hundreds of companies worldwide build the most potent and efficient video marketing funnels with the help of cutting-edge strategies and creative and technical tools.
Contact Explainer Video Makers today and enjoy high-quality service from professional artists and marketing experts to boost your business, mastering the art of video marketing funnels.
Whether you are starting a video marketing campaign, need to recruit and train new employees or attract investors, an explainer video is an essential part of your strategy.
Explainer videos do exactly what they are meant to – explain the value and benefits of your product, describe your values and perspectives in the most engaging and digestible manner.
They can be adjusted for any auditorium and therefore become the most efficient and versatile tool for promotion, raising awareness, and turning viewers into customers or investors.
In this article, we shall talk about the impact of explainer video secrets and how you can use all of them for your business and marketing campaign.
Secret #1 – Storytelling
Original characters and high-quality animation are essential for a successful explainer video, but it is storytelling that keeps the viewer engaged and encourages them to contact your business, become a customer or continue following you in the future.
Make sure to address an explainer video production company that provides services of scriptwriters and holds creative briefs to help you get the most out of the explainer video’s benefits.
Secret #2 – The style
It is essential to work out a unique style and atmosphere for your whole video marketing campaign, including the explainer video.
Choose a character, color palette, and atmosphere that will unit all the explainer videos so the viewer will remain focused and be able to recognize your content and instantly associate it with your brand when they see it on social media, websites, and video hostings, etc.
Secret #3 – Address professionals
You may be the one who knows best how your brand is supposed to be presented to the audience and what kind of viewers are most likely to become your customers, but only a professional explainer video production company will turn your vision into reality and make it work for you in the fastest and easiest way possible.
The main impact of explainer video secrets is to make your message and vision clear, digestible, and engaging for viewers, and this transformation requires some level of experience and video production skills.
Secret #4 – The bigger picture
While the main purpose of an explainer video is to demonstrate to a viewer how your product or service can solve their current problems or describe the goals and methods of your organization, it is always best to show a bigger picture to keep viewers engaged and make them want to learn more.
How is your offer different from the competitor’s? What are the perspectives and future impacts of your work? How did you come up with this idea at all? Adding this information to your explainer video will help you go a bit beyond the main topic and reveal the more personal side of your brand that is always original and attractive.
Secret #5 – Focus on the brand and the logo
It is great that this particular product or service you describe in your explainer video solves the viewer’s current pain so easily. However, the main impact of explainer video secrets is to ensure that the viewer knows and remembers that it is your brand that provided this solution and recognizes the logo next time they see it.
It helps to easily introduce new products in the future and turn customers into regulars as they will learn to trust your brand and give credit to the new product automatically.
Secret #6 – Make the video accessible.
It is essential to engage several ways of information transfer in your explainer video simultaneously. Except for the voice-over, use visuals and graphs to make information more digestible. And don’t forget CC or bullet points as there is a big chance people will see it on mute in public places, offices, and transport.
Secret #7 – CTA is the key
The most impactful explainer videos are those that don’t only provide the viewer the valuable information but also tell directly what to do with everything they learned.
After you have described the benefits of your product, invite them to contact you to learn more and make an informed decision, subscribe for further tips and lifehacks, or leave their contacts to stay informed and keep track of further special offers.
Final thoughts
Explainer videos hit several birds for your business with one stone: they are attractive and engaging, provide valuable information and entertain while helping viewers make informed decisions.
Explainer Video Makers (EVM) is the best explainer video production company in India. They have years of experience and an impressive portfolio of successful projects that helped businesses, non-profits, and educational organizations from all over the world take their game to the next level, raise awareness and attract new customers and investors.
Contact EVM right now and learn more about the secret of high-impact explainer videos and how they can boost your business.
Explainer videos are an exceptional segment of any video marketing campaign. Practice shows that those are explainer videos that help businesses connect to their customers on a whole new level and boost sales by an average of 20%.
In this article, we shall talk about why explainer videos are so successful, how they connect your customers, and explain the 8 ways any business can succeed using explainer videos.
Explainer videos are problem solvers.
The principle of any explainer video is to describe viewers’ problems in a relatable manner. And then they provide an instant available solution, which are your product, service, etc.
That is why explainer videos boost sales. They give the viewer a clear “problem-solution” picture that encourages making a purchase much easier and faster.
Explainer videos are most relatable.
Explainer videos are the best way to connect your customers as they speak directly to their pains and problems using relatable visuals and language.
It is easy to customize animated explainer video for a target auditorium and call for their emotional response and attachment that naturally converts into a purchase,
The explanation makes the information valuable.
The concept of explainer videos turns your message into valuable information. They don’t just sell a product but explain how exactly this product can help viewers and why this solution is better than any other option.
People value-helpful content, and explainer videos create an atmosphere for making an informed decision about the purchase.
The best way to grab attention
In the modern world, you have only several seconds to grab viewers` attention, persuade them that they need your product, and encourage them to make the purchase sooner.
Explainer videos allow you do it quickly without forcing a prospective customer to read through long articles search info to compare different products or services.
Explainer videos boost sales since they provide a viewer with exciting several-second content that answers their questions and entertains on the way.
Explainer videos are Cathy.
Statistically, people are most likely to remember and recall images and data they saw in an animated explainer video.
It allows you to make your brand more memorable and therefore boost sales.
They explain why a customer needs to make a purchase.
Unlike any other type of video content, explainer videos give that “try-before-you-buy” feeling. A viewer sees why and how this exact service can make their life better and therefore feel more confident about their purchase and thus boost sales.
Explainer videos do the same job but are much faster and more viewer-friendly. That is why explainer videos are more clickable, which instantly leads to more traffic to your page and helps to boost sales.
Help you get viral
Original content from the best explainer video services in India is more likely to get shared and reposted on social media, messengers, etc.
It allows your business to get viral and recognizable. Such explainer videos connect your customers and create a community around your brand to boost sales and build a credible image.
Conclusion
Introducing explainer video content to your video marketing campaign, you get a chance to become most recognizable in your niche, talk directly to your target audience in a relatable and memorable manner, and skyrocket your sales, helping people to believe that they make informed decisions about an everyday purchase.
Explainer video makers (EVM) provide the best explainer video services in India. Their experience and creativity have already helped numerous brands worldwide connect with their customers on a new level and boost their sales.
Contact EVM today and explore the endless opportunities of explainer video content and original ways to acquire new customers and boost sales through them.
Some might say that it has been a rough year! Indeed, hardly you may name any industry or business that has not been affected by the Pandemic of COVID-19. But in contrast to the panic that has swept the market several months ago, today we see that some businesses seemed to pass the darkest hours with flying colors. Moreover, not only didn`t slip into oblivion, leaving unemployment and debt behind, they seem to have become even stronger! And we don`t only talk about the “Essential” industries like food, media, healthcare, and pharma. On the one hand, their raise is pretty predictable in the current situation. But at the same time, they have suddenly found themselves in an unprecedentedly competitive atmosphere and also had to adjust their marketing strategies.
So let alone construction, entertainment, manufacturing, travel, transportation, and numerous other business segments that due to their nature have suffered from quarantine restrictions and social distancing! But even among them, today we see not just survivors, but bright examples that due to their timely action and ability to adjust marketing tactics during COVID-19 seem to have grown stronger, enriched with the new experience. We all know that a sage constantly observes others and learns from their mistakes and experience. Observation has always been named among the most efficient tools in any marketing strategy. So let`s have a detailed bird`s eye view of the most efficient marketing tactics applied during the pandemic and see how they have worked until now and whether they will be relevant in the post-Coronavirus market.
Marketing strategy is a combination of tactics that defines how your business will communicate with the target audience and encourage it to make a purchase generating your revenue. It can be imagined as a navigator app that shows your current location and directions to the destination. And just like during traffic, operating on a live market, you are constantly influenced by outer factors that don`t depend on you but affect your journey greatly. the Pandemic of COVID-19, social unrest, recession, and natural disasters that happened this year are exactly those factors. If you are traveling with a navigator, you may receive warnings and wor-out alternative routes. Otherwise, you risk getting stuck in a tremendous traffic jam or even a horrific accident.
That is why marketing strategy, no matter how thought-through it might be from the very beginning, has to be constantly adjusted. This was true before when marketing tactics were modified according to consumers` purchasing phases. But today, both businesses and consumers don`t have a clear vision of the future and have to combine a habitual lifestyle with the imposed precautions.
That said, the marketing strategy adjustment today differs from the one we might have been used to until now. Here are the top 11 steps you want to take today to adjust your marketing plan to the ongoing situation. Moreover, if you manage to react timely and adopt the new rulebook, you have a strong chance to benefit from the current situation and become a part of the fundamental forces of the post-Coronavirus economy.
Explore the new demand
The worst mistake you can do now is to start thinking that nobody needs your service in the current situation. Remember, demand does not disappear, it simply reconfigures. And so should your offer. For example, social distancing does not mean that people don`t need clothes. But the demand for lounge clothes and underwear today is as high as it has never been before. While outdoor apparel had to step back. In other words, instead of investing in more aggressive promotion of whatever you have to offer, re-stream your efforts into learning what the consumer needs. People still want to make a purchase and they need your help and direction today more than ever.
In a time when people are anxious, worried about their health, jobs, education, they are constantly looking for solutions. The only chance to sell anything today is to persuade a consumer that your product is a solution for the topical problem. Therefore the promotion tactics are changing now focusing on relevance more than the product itself. Determine the pains of your target auditorium: anxiety, insecurity, boredom – and start persuading that your product is the solution.
Offer payment plans and options
Since we`ve been moving towards a cashless economy for quite a while, online payment options are not a novelty today. But considering the ongoing situation and financial insecurity of consumers, it is time to take a new step and offer payment plan variations. Payment plans significantly reduce the financial burden in a short perspective, becoming a strong psychological motivation to make a purchase now, without having to postpone it for better times. So eventually a business gets a chance to boost up the conversion even though consumers are aiming at cutting down their spending.
Communication is the key
Staying in touch with your audience becomes a crucial survivor factor. When newsfeed is overflown with blood-thirsty information about bankruptcies and collapsed businesses, it is crucial to let people know that you are not just alive, but doing great. Despite the traditional reminding effect, sharing news about your business, demonstrating that you continue working, and making your customers happy are effective credibility factors. People want to associate themselves with winners – those who don`t collapse and keep operating under any circumstances. This will have a positive effect in the future. A company that managed to push through the Corona crisis will be much more valuable in the eyes of a consumer than any newbie.
Use Social Media
Being an ultimate surrogate of human interaction, social media has experienced its rebirth today! For some people, it is a way to stay in touch, for others – an escape from reality and a grim feed of television and radio. Moreover, social media is surely turning into a global marketplace. The new features that appeared after the last update of Instagram only prove it. So, if you`ve been neglecting social media until now, today is the day to create a business account. Targeted commercials, engagement through direct communication, and the ability to reach potential customers worldwide – are the undeniable benefits of social media marketing.
Online presence becomes the only presence
No matter how powerful, social media should not be the only stream of your digital marketing efforts. Since the world is forced to move online, even such traditionally offline industries like restaurants, entertainment, etc start to settle at the virtual space. The principle is simple: online presence becomes your only kind of presence. And while in the real world you have been restricted by the physical borders, rent prices, or working hours, digital space wipes most of those restrictions up. Arranging a website, creating SEO-friendly content, webinars, and e-books – those are the marketing tools of the new world.
People love to be involved. They also like to know that their opinion is valued. You may use these traits and kill several birds with a single stone – audience incorporation. By welcoming your consumers to be a part of the adjustment process you benefit in several different ways:
get the relevant insights about the demand
demonstrate your care and appreciation
stay in touch with existing and potential customers
optimize your marketing budget by saving money on the research
receive a lot of precious data about your customers and those who are somehow interested in your product and service.
E-mails, social media accounts, or any kind of feedback information received through the survey become the foundation for the further digital marketing strategy.
Become a part of the recovery process
The true nature and policy of any company reveal during critical periods. And at times of recession and social unrest, businesses, no matter how big they are, attract the most attention. Social responsibility becomes a crucial factor that may build the image of your brand and determine future development. The inner and outer policies of the company, its willingness to support the community and contribute to the recovery process became powerful marketing tools during the Pandemic of COVID-19. Pivot your marketing tactics on serving the community and the greater good. Volunteer work, collaboration with local authorities and other businesses as well as demonstrative workforce preservation efforts have turned from an indulgence image-shaping policy into a part of marketing tactics.
The importance of sales funnels for a successful marketing strategy cannot be overrated. However this year the rules of the game have changed so much that even such a powerful tool may have stopped working properly. The time has come to take a closer look at your sales funnel, analyze, and re-evaluate the data. Make competitive analysis your priority as whatever step you may be willing to step now, it might have already been taken by a similar business. Everybody makes mistakes nowadays and anybody may have unexpectedly hit the jackpot. Taking this step, analyzing and re-evaluating your sales funnels, is exactly what separates you today from gaining or losing at least 20% of revenue.
Capitalize on competitors` decay
Online Ads are the ultimate tool of any modern marketing strategy. And when they are created and targeted correctly, they become extremely efficient. But the thing is that online ad networks base their activity on the Cost Per Click principle. Therefore, the bigger is the competition in the segment, the more value the ad gets. This competition is created by small businesses and therefore because of the collapse and decreased activity in this segment, the online ads cost much less today. Moreover, this leads to the unprecedented growth of ROI of paid ads today! This increase gets up to 71% making paid ads as advantageous as they might have been only when just appeared several years ago. The market has already started the slow but sure restoration, therefore this tendency will not last for too long. But if you haven`t considered paid ads before, today may be your last chance to benefit the most from them without too much investment or effort.
Sell knowledge
Knowledge is power – that is what we have always been told. But today the value of knowledge is high as it has never been before. Here are only several benefits of integrating an educational program into your marketing strategy during COVID-19:
You keep on selling. When you can`t sell your physical product, start selling your experience and knowledge about it and it`s application
You stay in touch with the existing consumer and gain new ones
You collect information about customers that may be used in various marketing planning later on
Things to avoid in your Marketing Planning during COVID-19
So now, that we have discussed the most efficient steps that you may take today in your Marketing Strategy, the time has come to discuss the most common mistakes made by various businesses during this period. The benefit of overviewing the situation today is that we have enough data to understand what works and what may turn into a disaster. Many quite traditional and habitual actions that have been an essential part of marketing planning only a year ago, have turned into gravestones for numerous businesses this year. Other actions looked liked pretty innovative unconventional solutions but in fact, turned out to be impulsive steps that only brought businesses closer to the cliff. Here are the key “Don’ts” of marketing planning during COVID-19.
Continue living as nothing has happened
Some companies decided that pretending that nothing is happening and sticking to the marketing plans that have been working perfectly until now will advantageously differ them, competitors. First of all, customers reacted to such politics with great sensitivity, accusing businesses of neglecting. Also, it is quite obvious that recession, unemployment, financial uncertainty – all those natural outcomes of the Pandemic have influenced the demand and purchasing ability. Those factors are crucial for any kind of marketing strategy and ignoring them has naturally lead to a breakdown.
Increasing the commercial intensity
Another marketing extreme that has to lead many businesses to disaster this year, was an inadequate increase in inactivity. Yes, this might have worked before when sales went down due to such factors as growing competition or the inability to catch up with the trends and demand. But in the situation when customers don`t buy either because they are trying to cut on their spending or don`t feel the need in your product, aggressive marketing strategy with extensive commercials, e-mail newsletters, and constant and impulsive reminding about yourself, have caused nothing except for irritation and range. Remember, customers, are not that stupid. They can tell when someone is simply trying to sell them something and can easily see through even the most sophisticated and multi-leveled PR stunts.
Dying dramatically
The most common mistake taken by businesses in their marketing tactics during COVID-19 is emphasizing their mystery. In other words, overwhelming consumers with messages about the devastating state and close bankruptcy. These tactics are faulty for several reasons:
The “Closing” sales are cheap and quite an old trick that has been worn-out by retail and does not work that good today
In many societies, independent businessmen are associated with wealth. So no matter how small your business might be and what kind of losses you may experience, a person that might have just been fired because of the overall recession, won`t feel sympathy for you
We are all in the same boat and everybody is coping with the same issues. Marketing strategy is taking action, not imposing your product forcefully.
Unfortunately, Coronavirus may be here to stay. Those measures that we take now to adjust our marketing plans may not be a temporary fix, but a permanent practice that will change the way we look at marketing forever. Quarantine restrictions have changed the whole concept of consumption, making numerous businesses re-adjust their activities or become irrelevant in the way they have been operating until now. But despite the overall devastation, it is important to understand that any kind of change or consternation is a chance to get a freshmen`s look at a situation or strategy and re-evaluate habitual actions and policies.
As for the overall market, the current situation will appear to be a perfect indicator of which business models and marketing strategies are versatile enough to be efficient in critical situations. After all, when the dust settles, we shall witness an unprecedented renovation of the whole market, offline and digital, which inevitably follows any kind of global consternation. The phase of struggle and invention of temporary fixes is over. The next few months will represent a new period in the marketing industry – global restoration and establishment of new principles and patterns.
When we talk about video content marketing, we refer to a technique that is used to promote a product or service. As you can see, it is very similar to almost all the types of marketing we know. However, there is a difference: the approach of it is audiovisual material. Once we understand its definition, the following question arises: Can video content marketing engage potential customers?
The answer is yes. This is one of the most effective techniques to grow your audience. The reason behind this is the ability that people have to retain certain types of information, especially when it is visual content. Because of this, videos have become a fundamental element for brands.
So, how do you engage potential customers through video content marketing?
As we mentioned, the power of video is growing. Therefore, the first thing you should do to attract potential customers through video content marketing is to understand how beneficial this type of material can be for your business. After that, you must take into account the following aspects:
Know clearly what you want to convey.
You can’t create good content if you don’t know the exact message you want to spread. Today’s Internet users not only watch videos to entertain themselves, but also seek to learn something in the process, especially when they are going to purchase a product or service.
Define how you are going to convey the message.
To increase your sales, you need to give something valuable, and this does not only refer to the information as such. You can have a good message, but if you don’t use the right channels to transmit it, then it runs the risk of becoming a fail. You should study who your potential customers are and offer them something that can grab their attention. It is also essential that you choose the type of video that suits your needs and goals.
Big brands don’t increase their sales just by showing their products. Instead, they tell a good story. This is storytelling (the art of telling a good story that allows you to connect with your audience), so you should consider it as an indispensable factor when creating your video content marketing strategy.
Be Innovative.
Currently, there are millions of videos on the Internet, so you should focus on creating different content that can stand out from the rest. The keys to doing this are trends, innovation, the value of information, and humor. If your videos are funny, provide solutions to a problem or situation, and are original, rest assured that they will capture the attention of more people.
If you are looking for options to grow your business, then you should consider video content marketing. As you can see, this strategy can be very advantageous for the growth of your audience and, consequently, of your business. Are you ready to start using it?
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