Are you aware that almost 80 percent of people who watch your­­­­­­ animated videos are likely to purchase your product being advertised?  However, they do not just buy because they have seen the video, but due to how the information is passed and the quality and detailed description of the product which gives one a clear and exact view of how the product is. As a result, before you come up with an animated explainer video for your company or business, there are a number of factors you need to know and consider before creating one so as to ensure you come up with a spectacular and incredible video.

Firstly, before coming up with your animated video, you ought to understand your target audience.  This means you need to have a clear understanding of your target audience since they are the key reason for the existence of your business. Furthermore, you have to know their characteristics and personality. By knowing this, one can quickly discern whether the video will be sophisticated in opposition to fun or adventurous against conservative. To add on that, by knowing your audience in detail, their problems will be the bread and butter of your video. Understanding their problem will help you address their points of pain and hence fully gain advantage over them.

Secondly, you ought to have clear understanding of your brand personality. Since many people tend to remember what they do and see more than any other thing, this explains why your animated video needs to be an extension of your brand. As a result, before coming up with an explainer video you must have proper understanding of your product brand and how it suitably satisfies the person you are targeting. This should not just be the company logo and product but the target audience as well and the working mechanism.

Moreover, before creating an animated video, you need to come up with an effective script for it. Despite the one working on the script, you need to realize that you have to work with a minimal amount of words. Therefore, you are supposed to start your script with the four basic stages which include the problem, solution, how it works and the call to action. Most importantly, start by telling a story, this is engaging, powerful and most relatable.

Last but not least, as we have seen above, there are a number of things that one has to know before coming up with an explainer video. For more information about the above topic, click the contact us button and you will get feedback as soon as possible.