Explainer Video Makers

July 11, 2018August 17, 2018

The Most Important Aspects of a Great Explainer Video

Explainer videos are very essential in the current world when promoting a brand/event or your business. Therefore, making a great explainer video will save you a lot as they are very effective and can convert viewers. But a great video does not base itself solely on the visuals, the content and the process involved matters. Here are some of the aspects that will help you make a great explainer video.

Goals: goals are very essential in planning and executing something and same applies to making the explainer videos. A great explainer video should fulfill the intended goals, these goals include; audience reaction after watching the video, does it satisfy their needs about the product or how it will demystify the product to the people. No matter how short it is the video should hit the goals properly for a good effect.

Follows the due process: following the due process matters a lot, the video must always state the problem experienced by the consumers very well and later bring in the solution for the better understanding. The video also should consider to explain deeply on the unique feature of the product and how they work so that at the call of action the consumers would have gotten a gist on what to do to solve their problem or access a product.

Content and script: content is valuable when coming up with your project and greatly defines what you want to communicate well. This involves getting the right choice of words, being humorous/engaging and attractive. When a video becomes attractive from the start the viewer can stay longer watching it. Hence for the video to be attractive it must be accompanied by a great script; the script must use a second person voice, this does not entail lecturing (explain with a soft voice and) and it should give simple ideas which are intriguing. Most important is to avoid complex details and jargons which can make the people bored, and never jam words in the script make it range between 100-150 words per minute in the script.

Timing and visuals: length of the video matters a lot as it will dictate the attention of a person towards it. In most instances a person can watch a full video which ranges between 2-4 minutes. This means that the important aspects that one needs to communicate should be within the first 30-60seconds, to arouse the interest for the rest of the video. With respect to the script and the storyboards one could have enough time to make great visuals and it will be easy to have your great quality explainer video.

If each and every aspect above is kept in check, a great explainer will not be a heavy task to make and you would have captured your audience well.

Best deals of all kind of explainer videos at explainer video makers and don’t miss this chance. Contact us now: +91 9526573922

June 12, 2018August 17, 2018

How to Make 2018 Video Marketing Statistics Awesome?

Video marketing has emerged as one of the best digital advertising means, this is because it simplifies information for the viewers to understand. In most times people get curious when they see a video on a landing page or as a pop up, and they will click on it to see the contents. Hence in 2018 most businesses are up for the marketing tool(tool). Truth is getting into the venture one must understand the statistics that concern video marketing and how to make use of them to create an impact. Here are some of them to help you

Consumers: According to the stats of 2018, most consumers were converted and made purchases in regards with the products they viewed on the video. The consumers spent 1.5 hours a day just to watch marketing video content and to know more about the products of their interest. The increase in the consumption of marketing videos was due to the great content that is portrayed in the video. In 2017 92% of customers interacted with the explainer videos of which 83% of them want more of the videos in 2018 as they are very helpful.

Social Media Sharing and Mobile Video: when an explainer/marketing video is great and exemplifies each detail well, the viewer is likely to share it so as to show others the experience. In 2017/2018 the sharing of videos on Facebook has increased by 258% unlike other Medias like LinkedIn, snapchat and YouTube. This shows that Facebook is another great thing to boost the sales through videos. The increase in social media sharing is attributed to the usage of mobile phones and the compatibility of the most videos released by the companies. Like 90% of the world population access the internet through their mobile phones of which 92% of them share the videos using the gadgets. This has proven to be an important tool when it comes to product branding and reaching many consumers.

Video and Marketing: so far video marketing has proved to be a very crucial tool and has had a great impact as per the marketers, this is because 76% of the marketers confirmed that the increase in sales and traffic was made through the videos; hence, text and images were losing it to videos and that the videos offered a great ROI. From the statistics provided by cisco, live videos are also gaining ground as they are very engaging and consumers interact well. The most preferred though video form were the short ones as they arose curiosity to know more about the business/product.

From the above stats it’s very clear that in 2018 video will still rule the marketing world and that business should brace up themselves for an improvement to the quality and content of their videos.

Explainer Video Makers.
Contact: +91 9526573922

May 30, 2018August 17, 2018

How to Use an Amazing Landing Page Video the Right Way?

Explainer videos have come to be one of the most exclusive ways to learn something in the current society. People and potential consumers find glamour in these engaging videos and gladly take time to share and chop down a few important details to help them solve their problems. Hence it has become common for websites to use the videos so as to capture the attention of the visitor. These landing page videos though cannot be effective if they can’t be used properly. Here are some tips to help you make the most of the landing page videos:

The Platform to be placed: when one organizes a party they have to note where it will be held. The platform will dictate how you will make it, the landing page of the website should be custom made to suit your preferences and compatible with your videos or the players of the devices that customers mostly use. This involves a good thumbnail; of which it has to include a static image with a medium play button on it. Including a proper image from your work will create interest and tempt a person to click on it. In other styles the videos in the platform/website should be placed in the middle and at the top so as they can be viewed and drive the message home a good hosting company will be of great help in getting the best out of your video rendering.

The landing page and decorations: the landing page should and will never be treated as part of your website. This means the landing page is essential in telling your story and make the visitors understand you well in a simple way within the shortest time possible. This means the landing page should not just have the video embedded on it but addition details which are important and tell your story well; additionally, the way to respond to any call tom action from the video should be included below or anywhere within visible to the visitor.

The video itself: the video now is used to tell your story properly and engage your visitor well. Since its connected to the platform where its displayed, the decorations in it should conform with the display. Also don’t jam up so many things in one video, let the video tell one story at a time from time to time for specific advertising campaigns (let the video focus on a specific subject). This will take the viewers to want to dig more on the details they watched and would have given a practical help within a specified timeframe.

From the above one can easily notice that the cohesiveness in making good use of the landing page video lies in incorporating all the three aspects from the start. Even from the advert let some aspects of the landing page be included as well to pull a viewer.

May 14, 2018August 17, 2018

Why your Business Story Should be Told with an Explainer Video?

When establishing your organizations marketing strategies, you need to look for marketing techniques and methods that can ensure you maximize and obtain the best for your company. Additionally, the methods themselves need to be promising and ensure that the conversion rates of the company’s site are high. This brings the issue of explainer videos and answers the question why your business story should be told with an explainer video.

First and foremost, the explainer videos are suitable for sharing your business story simply because they increase the conversion rate of the site. Bearing in mind the fact that explainer videos are illustrative and are based on storytelling which are easily remembered by human beings, then by uploading an explainer video in your site which explains the business storyline of your company, there is going to be a tremendous rise in the number of people who will purchase the advertised product due to the impact of the video.

Secondly, the explainer videos are suitable for telling your business story because the videos are usually short and precise and direct to the point. Furthermore, the explainer videos are captivating and attention seeking hence within a short span of time, your business story would have been shared to a large number of people in different platforms and also since they are short and detailed, it will not seem boring to someone until the whole information is delivered.

To add on that, the explainer videos are suitable tools to use when telling your business story because they also improve the search engine ranking of the site apart from increasing the conversion rates of the site. This is because the search engines are set to rank sites with videos compared to those sites without videos. This also leads to increased traffic on the site hence many sales in the company.

In summary, from the above in order to ensure that your business story is well shared out you need to try the explainer videos and experience the best result. In order for you to develop an explainer video for your company detailing the story of your business just fill and hit the submit button and all will be to your satisfaction.

April 26, 2018May 28, 2022

Important rules for explainer video production

In the present business world, the demand for explainer videos has tremendously risen. As a result many people have decided to venture in the art of explainer video production since many businesses both upcoming and existing have great thirst for some of these videos depending on their products. This is because these explainer videos serve to be very economic and effective way of advertising and marketing products and are highly chosen for that purpose.

Poorly made or rather bad explainer videos do not fulfill the intended purpose since they do not catch enough attention hence reduced publicity and thus reduced revenues. This is simply because of the small mistakes made during the process of making the videos. As a result in order for one to produce a spectacular and exceptional explainer video, the following are important and key rules for explainer video production.

1. Research– for better marketing strategies, one has to ensure a resourceful research is done. This helps the chosen video company and gives it ample time in generating and installing important facts on the video for quality results.

2. Script– this is the most important aspect of the video. It should be done by a professional script writer who understands all aspects of storytelling and is capable of crafting a video which is engaging and informative at the same time.

3. Voice over-is also an important aspect of the explainer video which can immensely help in the marketing process. An appropriate, fluent and bold voice should be selected for this task.

4. Duration-explainer videos must be precise and directly hit the point. This is because, the less you say, the more likely people are to remember, therefore, the general rule of thumb for these industries is 150 words per minute.

5. Placement– the placement and positioning of your explainer video is also an important aspect for the publicity win of your video. Try and place your video on the home page rather than the about us page. This helps the video get the visitor’s eyes as soon as the site is loaded.

Hiring a professional company to produce your video also helps in the marketing potentialities of a company however; it should be done carefully by cross examining the company’s previous work and analyzing it to ensure the simple mistakes are not done. Is there any confusion on selecting a professional company to produce your video? Don’t worry we are here to help you.

April 6, 2018August 17, 2018

What Type of Explainer Video is Right for Our Organization?

As a business person or company, one needs an explainer video to add to the organizations website in order to properly advertise and market a certain product to the desired market. However, sometimes it can be difficult for one to clearly deduce the best type of the explainer video for the organization. As a result, the following ways are in which one can use to know which type is suitable for your organization. An animated video is best for companies with low marketing budget.

1. At the outset, we start with the 2D animation. This is a cheap and easy to produce video and can still be effective and efficient in communicating and demonstrating the various ideas about the desired products and services. Despite the idea that you will not get the richness and the beauty of other formats, however, sometimes 3D animation depths are unnecessary.

2. Secondly, 3D animation. This may be expensive and time consuming to produce but 3 dimension animation really desalinates your explainer video from 2D and 2.5D. This type of explainer video works best if you want to communicate more expression or input great intensity especially during product demonstration.

3. Additional, whiteboard animation. Just derived from its name, the animation is what you would see if someone in front of you draws on a whiteboard. This type of animation involves the creation of images and texts in a sequence, with a voice over that explains what is happening. Even though this type of animation is closely similar to slide presentation, it is more effective since a hand drawing the images and texts is visible and simple movements keep a viewer engaged.

Before choosing a best video type for your company, it is good to have in mind that the live action explainer videos enable and truly display your personality. Additionally, a screen cast works well for the how-to and tutorial videos. Last but not least, the testimonials are excellent for establishing the trust and good reputation. To expound much on the best type of explainer video for your company, contact us and be fully satisfied with the best explainer video for your organization.

Tag: affordable explainer video