Explainer Video Makers

December 17, 2018

Get Better Qualified Leads & Faster Sales with Explainer Video

Explainer videos when done in the right manner, they are assets but not just assets. They are assets that in a continuous manner produce a return on your investment. This is simply because, they increase or create more leads for your business. Apart from that, it assures more leads or no days with zero or sporadic leads. Furthermore, it helps educate prospects. This makes one use the power of explainer videos to support marketing and sales process. Last but not least, the explainer videos help create a buying demand. Despite the number of benefits earned by explainer videos, many businesses and companies are still lagging behind or rather are not fully exploiting these videos to maximize on them.

In order that you achieve best out of your explainer videos, you have to bear in mind that these videos have a much more than just clicks and attention. Additionally, competing on features and more incredible characteristics is no longer good enough to stand out from the crowd and win sales. As a result, it is supposed to be clear that explainer videos are one of the most critical tools and first touch points that a business has and if well set, they can offer a tremendous boost as far as marketing is concerned. Many companies and businesses usually make a number of assumptions that act as their drawback and in order to get better leads and faster sales with these videos, you have to attempt and eliminate these traps out of your way to greatness.

Firstly, avoid the trap of trying to use a single explainer video everywhere and for everything. This means that you are asking a video to do too much. It is supposed to be known that a single video cannot do both the job of sales and marketing within a span of 90 seconds as most of them are short. If you give your video a specific task like attracting the attention of your target market or even sharing a compelling reason to get on the phone with you, raises its chance of converting. With a number of tasks directed to a single video, risks clogging or even draining your pipeline. This is because not all leads are equal. Therefore, do not entertain the tire-kickers or empty room. Only attract those who are important to you and leave the rest.

Secondly, to maximize on your video, make plans for its official launch, promotion and lifecycle of your video. It should be known that not all your customers buy your products for the same reasons. As a result, if you just post a video blindly, with no lifecycle plans or promotion plans, you are leaving leads behind and probably you won’t beat your goals soon. On the other hand, if you are not selling the way people like to buy or when you are not actively engaging with your leads and prospects throughout, they will put you aside for your competitor. Therefore, through these videos, ensure their attention is captured and move them in the pipeline with emotional mix and intellectually compelling messages.

Last but not least, do not focus only on your features and your areas of potential. As business people, you have to keep in mind that you and your competitors are the same. Therefore, it is easier for them to replicate what you do and your features. Tell a story about your world that your customer’s want to be part of and then at every phase, air the story of your business. Consequently, your leads will tend to make a comparison shop and evaluate you on criteria that do not favor you. Every time you speak about your features and tactics, you are making sales difficult. Therefore, avoid at all cost doing the same.

In summary, if we want to get better leads and improve our sales with the explainer videos, it is our effort to shun from the above stated common mistakes and go an extra mile. Uncovering and defining your goals and objectives will open leeway for you. Scripting and crafting your message with proper storyboarding and design will help you escape these mistakes. Lastly, clearly strategize on potential clients and convert all the drawbacks into your bouncing castle. This will help you not only in improving your leads and sales currently but also in future of your business.

December 7, 2018

Standout among your Competitors with an Explainer Video

When you want to come up with an explainer video for your company/business, you always want to come up with something that will outdo if not all, most of your competitors. Thus, if you follow and do what your competitors are doing, you run a risk of reminding your customers about other companies. Instead your video needs to be unique and not only that, it has to be outstanding and spectacularly designed to suit your application. Since the criteria of explainer video is creating and uploading on your homepage and YouTube channels, it becomes somehow difficult to come up with something different which creates a different brand opportunity for your entire company. Despite all the challenges, the following are some of the ways in which you can stand out among your competitors with an explainer video.

First and foremost, avoid following a trend. Trends come and they go but if you want your explainer video to stand the test of time and thus earn a great return for your business, you need to avoid working with new trends in the market. This can easily be achieved by use of animation rather than live action videos. The live actions styles and the outfits become outdated rather more quickly but animation cannot become outdated compared to live action.

Secondly, to ensure you stand out among your competitors, ensure your message is guiding you throughout the entire process. This can only be achieved by firstly getting the objectives or rather the goals for your project. You have to ensure that you stay true to the initial goal and do not sidetracked by temptations of adding more to your video. Additionally, don’t let the extra bells and whistles hinder you from targeting the initial goal and also avoid giving chances to the extra objectives to win your story.

Last but not least, you have to brand your video. It is always good to ensure that you emphasize who you are in the video and without forgetting to tell where the video is coming from. This can be achieved by use of company colors, characters, fonts and personalities worked in the animation and script. Moreover, your video apart from explaining what you do and your products, it should also remind people of who you are. Last but not least, the whole impact of these branding of your video should be to ensure your company is connected to the knowledge that the customers gain and not your competitors.

In summary, you should ensure that the video remains true to the brand and your personality at large while also maintaining the objectives of the project.

November 30, 2018

Things to know before starting your Video Marketing efforts

According to the role that a video has played as far as video marketing is concerned, no one has the capacity to deny it. As a result, many companies have decided to direct their focus on video marketing with the hope of achieving their target objective on the same. However, as the nature of every game, there are rules that govern it in every step that you take. This means that there are some things that one has to know in order that you can comfortably start the video marketing and even pump in it a lot of efforts that will promise a good healthy return. The following are some of the things that one should at least know before popping in the video marketing start injecting resources.

Firstly, one has to know his/her goals and whether the video marketing will help him or her achieve the goals. For the people who are keen with the digital marketing, they are aware that the digital marketing trend are quickly changing and the brand has to quickly shift and adjust to suitably fit the trends. As a result, before starting your digital marketing effort, one has to define the goals around some specific actions since the video marketing might not fit everyone in the market. Hence, write down your goals and see if that strategy aligns with them before engaging in it.

Secondly, before you start your video marketing efforts, you need to have an idea of what is your budget as far as video marketing is concerned. This refers to how much you are willing to inject in the video marketing. It should be known that your video budget will influence a number of steps in the video marketing especially the video content and production process. Videos can get super expensive very fast depending on the video equipment’s used, the editing software’s and the video grapher himself. You can increase or reduce the cost depending on your priorities and budget.

Thirdly, you also need to have a clear knowledge of which social media platform are you going to focus on. This basically depends on the social platforms that you have a solid presence. They should also display a substantial result when using them. If you have spotted a reliable social media platform, you have to consistently produce videos that will strengthen your hold for members in that platform. If you do not have a good social media account, it is better to conduct a research to facilitate the same so as to ensure you achieve the best at the end of the day.

In summary, before rushing to start your video marketing, you need to ensure that you have maximized on almost every aspect of video marketing. Find out what your competitors are using in their campaigns and also ensure you try to hit a notch higher.

November 23, 2018November 23, 2018

Improve your Google Ranking Instantly with an Explainer Video

Have you ever wondered how you can instantly raise your google ranking but you did not even get an answer to yourself. Have you ever been disappointed with the ranking of your company on the search engine despite your huge investments on the same? Here is the best place for you where we promise you will not leave unanswered. In order that you may improve you google ranking, there are a number of things you have to do in order to achieve the same.

Consider the following:

To begin with, include your brand identity in your explainer video. It should be noted that your video is one of the key elements in which you will build your strong brand identity. If your brand name is found to be unique, it will be even recognizable by your prospective and potential customers. And hence many will be prompted to share and view it more and more and this will definitely increase your ranking due to prolonged browsing time.

Additionally, define your target audience by getting a clear description of your target audience, it will help you know the type of characters that you come up with in your video and this is one of the key steps for a successful video. Gender, age and location are very key aspects that you need to know so that you can be able to narrow down to by developing a creative video. Moreover, do not forget to study the seasonality and purchase behavior of your customers. If there is a time that they buy many products compared to others, you have to maximize on it.

Furthermore, your video should focus much in solving the problems of your target audience. The most effective way in which you can address the challenges of your audience is by coming up with a story in which a character has an issue similar to theirs and your brand in that case should be the hero in helping them sort the problem.

Concurrently, you can also enjoy the use of powerful educational videos. Firstly, it is beneficial to understand that google algorithms are designed in such a manner that it prioritizes video content to answer certain type of queries. This clearly shows that the people are visual learners. They prefer short explainer video to a lengthy form article. As a result, tailor your video to some specified searches and observe the serious organic traffic that it wins.

In summary, in order that you secure a top rank in the search engine, much work has to be done before producing the explainer video. For a quality video that considers all this parameters, contact explainer video makers for more.

November 13, 2018

Boost your content marketing with an Explainer Video

Explainer videos have become a very powerful and popular marketing tools because they have created a very big impact as far as marketing and product advertising is concerned. As a result, many individuals or rather businesses and organization are narrowing down their expenditure on explainer video because of the surety of succeeding in content marketing and product advertising. Additionally, because of their nature and design specifications, explainer videos have a number of reasons that make these entrepreneurs run for them in order to use them to boost their content in their targeted market to enhance their success. The following are some of the reasons that will make you find the explainer videos best for boosting content marketing for your business.

Firstly, explainer videos will help you validate and strengthen trust. This is because the videos help the consumers visualise your brand personality and thus cultivate your business. consequently, by engaging with videos, the customers or visitors on your site develop trust and confidence because the videos directly relate with their daily problem that your product will be aiming to solve hence more purchasing confidence.

Additionally, the explainer videos will help boost your sales and conversion rates. By increasing the level of engagement and building trust lead to increase in the number of sales and conversion. Furthermore, since the explainer videos are usually short, precise and accurate, they tend to be easily shared across different media and hence, information about your company is shared widely which attracts many customers.

Last but not least, explainer videos also boost your search engine ranking. By uploading a video in your website and landing pages, many visitors will concentrate and stay on your site for quite some time. The more the time that people stay on the website makes the search engine rate your content as valuable and hence the site will be ranked higher and therefore your site will be most likely among the first sites to appear upon a search in the search engines.

From the above discussions, it is clearly explained about the advantages of marketing your content by use of explainer videos. Hence when marketing your business contents or rather when you want to boost your contents, do not hesitate but click on the contact us button and we will get back as soon as possible to have best explainer video for your business up and running.

November 5, 2018August 30, 2019

Upcoming Explainer Video marketing trends in 2019

Like any other areas of specializations, explainer video marketing also develops in one way or another. There are variety of techniques that one can use to achieve the best out of explainer videos as far as marketing is concerned. On a yearly basis there are several trending factors that have been arising especially in this area of marketing with explainer videos. As a result, the people who are interested in dealing with these explainer videos in marketing are always on the watch out to see which trending factors arise day by night in order that they keep their marketing up to date. The following are some of the upcoming explainer videos marketing trends that one is supposed to expect in 2019.

Firstly, the explainer videos are going to get search friendly by the year 2019. By the aid of AI and the use of closed captions make the search of videos in the search engines more searchable. This happens especially when the above named technologies transcribe the video audio in line with the voice recognition to make videos searchable. Additionally, with search engine optimizers like google, they announced a feature on google related applications in that on hover over the video a 6 second preview of the video which will make it easier for advertising.

Additionally, by the year 2019, the explainer videos are taking a serious course with augmented reality and virtual reality. Despite this technologies being around for quite some time, in the past years is when they have started to win mainstream use. This technology usually makes the viewer feel part and parcel of the video and hence this feature is no longer targeting gaming applications but also in marketing and social media and more.

Furthermore, by 2019, the explainer video marketing is expected to go on one. This is because, by virtue of the ease of shooting videos, the marketers and business persons are discovering the potential of lead nurturing and customer communication sending personalized videos to their clients instead of mails and calls.

Last but not least, the most attention grabbing explainer video trend by 2019 is that the videos are going on the blogs. This is simply vlogging. Video blogging is one of the major upcoming trends in content marketing as far as explainer videos are concerned simply because it has a number of spotted advantages. Quick connecting with the viewers because of the authenticity of the video, they are also able to build a community of like-minded people and finally, the vloggers will be in a position to monetize their vlogs via sponsorship, product and content placement, native service advertisement and many more.

In summary, in the year 2019, a lot more is expected with the explainer videos hence an advice to the business and marketing companies, is that they quicken their urge of preparing an explainer video for their business so as to be prepared to easily fit in the competitive and interesting upcoming technologies.

Tag: affordable explainer video