Explainer Video Makers

November 18, 2024November 18, 2024

Importance of Animated Explainer Videos for Your Business Growth

In today’s competitive digital world, businesses are constantly looking for effective ways to capture and keep customer attention. Animated explainer videos have become a popular and powerful tool for achieving this, and it’s easy to see why. They simplify complex ideas, grab attention with engaging visuals, and make it easy for audiences to understand and remember what you offer. Here’s why investing in an animated explainer video can significantly contribute to your business growth.

1. Animated Explainer Videos Boost Engagement and Retention

We live in a fast-paced world where audiences are flooded with information. Unlike static content, animated explainer videos can quickly grab and hold attention. Studies show that up to 95% of a message is remembered when it’s delivered through video, compared to just 10% from text alone. Animated videos are visually stimulating, making it easy for viewers to stay engaged, absorb the content, and retain information long after watching.

2. They Simplify Complex Information

Many businesses deal with complex products, services, or processes that can be difficult for audiences to grasp immediately. Animated explainer videos simplify these ideas and break down complex information into clear, digestible visuals and storylines. Animation allows for creative freedom, so even the most technical concepts can be presented with clarity. From visualizing data flow to simplifying product functionality, explainer videos make it easier for audiences to understand how your product or service works.

3. They Build Brand Trust and Recognition

In a competitive market, building a recognizable and trustworthy brand is essential. High-quality animated explainer videos can convey professionalism, reliability, and clarity, which help build brand credibility. An explainer video that aligns with your brand’s colors, voice, and values leaves a lasting impression on viewers. Additionally, videos help humanize your brand by telling your story in an authentic, relatable way, which builds trust and deepens connections with potential customers.

4. They Drive Higher Conversion Rates

When it comes to driving conversions, animated explainer videos are hard to beat. According to research, a video on the landing page can increase conversion by 80%. An engaging explainer video can guide viewers through the benefits of your product or service, help address any concerns, and ultimately persuade them to take action. Whether it’s signing up, making a purchase, or contacting your team, a well-crafted explainer video makes it easier for viewers to understand why they should choose your business

5. Animation Is Cost-Effective and Easy to Update

Animation is more cost-effective and flexible compared to live-action videos. There’s no need for location shoots, props, actors, or large production teams, which keeps costs down. Additionally, animated videos are much easier to update when new features, branding changes, or product updates are needed. Instead of reshooting footage, simple adjustments to the animation can refresh your video, allowing you to stay current without a major reinvestment.

6. Animated Explainer Videos Improve SEO and Online Visibility

Google and other search engines prioritize video content, which can improve your site’s SEO and visibility. Another factor of animated explainer videos that can boost your search ranking is that they increase the time visitors spend on your page. Adding an explainer video to your website or sharing it across social media platforms can also increase your content’s reach and encourage more shares, helping you attract more visitors and potential customers.

7. Versatile Across Marketing Channels

Animated explainer videos aren’t limited to just one platform—they’re adaptable to various channels. You can embed them on your website, share them on social media, include them in email marketing, and even display them in presentations or at trade shows. This versatility allows you to reach different audience segments across multiple touchpoints, giving your message a wider reach and maximizing the impact of your investment.

Ready to Grow Your Business with an Animated Explainer Video?

An animated explainer video is a versatile, cost-effective, and engaging tool that can set your business apart from the competition. Whether you want to simplify a complex idea, build brand awareness, or increase conversions, a well-crafted explainer video can help you achieve your goals. At Explainer Video Makers, we specialize in creating custom animated videos that not only capture attention but deliver results.

Contact us today to see how an animated explainer video can drive your business growth!

November 8, 2024November 8, 2024

The Role of Animation in Explainer Videos

Animation is vital for the effectiveness of explainer videos because it transforms complex topics into entertaining, simple material. These videos use animated images to present complicated information in an engaging and understandable manner.

One of the key advantages of using animation in explainer videos is the ability to simplify difficult information. Traditional means of explanation, such as long text or static visuals, frequently fail to convey complex ideas. However, animation helps simplify difficult topics by breaking them down into visually appealing elements. For example, if a film is required to explain a complex software application, animation can represent many functions and operations in a clear, step-by-step fashion. This graphic depiction not only aids in reducing the topic but also guarantees that viewers understand how the various components function together.

Another advantage of animation is its capacity to improve audience involvement. In an age where attention spans are decreasing, capturing and retaining viewers’ interest is more difficult than ever. Animated visuals are naturally captivating, with dynamic and colourful graphics to keep the viewer interested. Animation has the distinct capacity to portray emotions and personality, making the information more approachable and enjoyable. A well-designed animated figure or scenario can elicit emotions and connect with viewers, making the message more compelling and memorable.

Animation also provides unrivaled freedom when it comes to altering graphics to match brand identity. Unlike live-action videos, which are restricted by physical constraints and location, animation allows for unlimited creative freedom. This versatility enables firms to develop images that are exactly suited to their style, colours, and overall look. Whether it’s a sleek, modern design or a playful, whimsical style, the animation may be personalized to the brand’s identity, maintaining consistency across all marketing materials.

In addition to increasing engagement and customization, the animation is effective at breaking down language barriers. Visual storytelling is frequently implemented and eliminates the need for lengthy text or translations. By focusing on visual metaphors, animation can communicate complex ideas to a worldwide audience without hampering by language barriers. This makes explainer videos accessible to viewers from varied linguistic backgrounds, thus broadening the potential reach of the information.

Furthermore, animation allows for extraordinary flexibility in terms of updates and modifications. Unlike live-action videos, which frequently require reshoots for revisions, animated videos are simply modified to incorporate new material or adjustments. As a result, animation is a low-cost alternative for developing material that must be updated or modified for various platforms on a regular basis. Whether adapting a video for multiple social media outlets or putting new features into a current product demo, animation enables rapid and effective updates.

Visual metaphors in animation help in expressing abstract concepts. Animation may express ethereal ideas in imaginative and physical ways, making them easier to understand. For example, an animated explainer movie on financial planning could employ a growing tree as a symbol for investment growth. Such analogies not only elucidate complex ideas but also add an element of inventiveness and comedy to make the text more interesting.

Animation excels at demonstrating processes and interactions. It aids viewers in understanding dynamic changes and user interactions by visually depicting how various components interact and perform together. This is especially beneficial for displaying how a product or service functions in practice, providing a clear and intuitive grasp of its characteristics.

Animation is an effective tool in explainer films because it simplifies difficult material, increases engagement, customizes images, overcomes language hurdles, and allows for flexibility. Its distinctive features make it a great choice for generating films that are both instructive and compelling, ensuring that your message is effectively transmitted and leaves a lasting impression on your audience.

July 4, 2023July 4, 2023

Storyboarding an Explainer Video: A Step-by-Step Guide

To begin, you can get a free consultation with an expert at Explainer Video Makers. Explainer Video Makers is a leading service provider, catering to clients across the USA, Europe, and UAE, known for delivering flawless explainer videos at the lowest prices. So, if you’re ready, let’s start working on your explainer video storyboard.

Step 1: Understand the Purpose and Message

First and foremost, ensure you have a clear understanding of the purpose of your explainer video and the key message you want to convey. This will help you structure the visuals and narration accordingly.

Step 2: Divide the Script into Scenes

Break down your script into smaller sections or scenes. Each scene should represent a distinct idea or step in explaining your concept. This division will help organize the flow of your video.

Step 3: Create a Storyboard Template

You can use simple tools like pen and paper or take advantage of online storyboarding tools. Alternatively, you can use PowerPoint or Keynote to create a storyboard template. Start by making a blank slide and ensure each slide’s title field is available. Create 8 to 10 blank slides.

Step 4: Add the Script to the Slides

Organize your script and assign each scene to a slide. Copy and paste the relevant sections of your script into the slide titles, creating a slide deck that represents each scene in your video.

Step 5: Download and Print the Presentation

Instead of printing entire slides, print multiple slides per page. This will allow you to sketch your storyboard scene by scene while keeping the script in place as a reference.

Step 6: Draw Your Story

You don’t need to be an expert at drawing. Use basic stick figures and symbols to draw each scene based on your script. As you read the script aloud, visualize the visuals that would work best for each scene and draw them on the page.

Step 7: Review and Refine

Take a step back and review your storyboard. Ensure that each scene effectively communicates the message and flows logically from one to the next. Make any necessary refinements or adjustments.

Step 8: Proceed to Production

Once you’re satisfied with your storyboard, you’re ready to move into the production phase and bring your script and visuals to life in the form of an explainer video.

Remember, Explainer Video Makers is available to provide expert guidance and assistance throughout the process. With their experience and reputation, they can help you create a compelling explainer video that captivates your audience.

April 18, 2023April 18, 2023

Why do we need Explainer Videos for Product Launch?

Imagine being able to promote your product, attract new customers, and engage your regulars in just a few minutes. With just one short video, you can convince them that they absolutely need whatever you are offering or want to invest in your new project, even if they have never heard of your brand before. This is exactly what the best explainer videos do. In this article, we shall talk about why every new product launch needs animated explainer video production and how your business can benefit from this powerful tool.

Animated videos hit the spot.

We all know that people are more likely to watch a video than read an article or even a short blog post. Videos are more popular than any other type of content. In the digital age, customers prefer to access content through videos. According to research, 29.8% of internet users need instructional videos, while 31.3% want to see how-to videos. Thanks to the rise of creative platforms, customers can now watch high-quality explainer videos on multiple platforms and gadgets. Customers can view these videos to study the qualities and features of goods and services in 3D. They can make quick purchasing selections because of it.

Increase Web Traffic SEO

Web traffic can be significantly increased by integrating videos. Google will love your page if it has a high-quality video, and you will see an increase in organic traffic. Add a video of a new product launch to your content. If the video is interesting, it will also persuade visitors to stay on your website longer. More positive signals will be sent to search engines, possibly boosting rankings and organic traffic.

Animated explainer videos are the most flexible

Some may be skeptical about using “cartoons” to promote their “serious” business. However, animated explainer video production is the most flexible marketing tool you can think of. There are countless styles of animation, which guarantees that professional creators will find the visuals most suitable for your audience while the explainer videos themselves will persuade them that your brand is exactly what they have been looking for.

Engagement and attachment

Animated explainer videos are perfect for any product launch campaign as they kill two birds with one stone. On the one hand, nothing will encourage emotional connection and draw viewers’ attention like quality animation. In other words, we all love a good cartoon. And at the same time, high-quality video content is the best way to explain to viewers the benefits of your product and its value.

Complicated matters in simple words.

Animated explainer videos are the best way to make any information digestible and your overall campaign relatable for any audience. This is particularly important for a product launch campaign, especially if you are introducing an entirely new concept to the market.

Help you set a strong brand image.

People are more willing to buy from a brand they feel they know. Even if you are a new business that launches a new product or business, quality animated explainer video production will win over viewers much faster than any other type of marketing campaign. It gives your target audience a sense that you know them and their needs and are ready to communicate and help them solve their problems together.

An animated explainer video campaign is probably the best thing you can do for your business, especially when launching a new product. It engages, encourages communication, and has more chances to go viral than any kind of promotional content you can think of today.

If you also want to boost your sales, attract new customers or build a strong memorable brand image, contact Explainer Video Makers today!

Together we shall build your animated explainer video campaign and help you stand out in the crowd of competitors with the most memorable and efficient video content on the market.

April 5, 2023

Liquid motion

One of the hand-drawn animation styles, liquid motion is more demanding and complex than vector graphics which were dominating explainer video production till now.

However, this outstanding trend is becoming more and more popular for commercial and particularly explainer video animation. It creates a stunning effect of visuals morphing into each other without any clear cuts. As a result, liquid motion videos hold viewers` attention much longer and tend to be more memorable, which is key to successful explainer video making.

Augmented Reality

Looks like AR is about to become the new natural habitat for explainer videos in 2023. Giving viewers a complemented version of the world, AR helps to create exciting immersive experiences, assist, educate, and much more. Integration of animated explainer videos to Augmented Reality is another hottest trend of 2023.

Mobile Optimization

Over 90% of viewers will browse any kind of visual content using their mobile devices in 2023. This trend simply cannot be ignored by such a powerful marketing tool as animated explainer videos and therefore mobile optimization will become the key trend for the industry.

Grainy texture

Adding grainy textures to the flat vector shapes often used in animated explainer video production adds life, dimension, and authenticity to the visuals. It may be a tribute to the overall trend towards grainy, old-school-looking digital illustrations and animated videos of all genres recently.

However, it looks like grainy animation makes the best animation videos even more attractive and share-worthy, so it is probably a righteous trend for 2023.

Storytelling

One of the most powerful marketing tools today, storytelling is incorporated into the animated explainer video genre as well. Stories that tell the origin of a brand, how they came up with the idea of a new product, and why the viewers need it in their lives are an integral part of explainer video production today.

Those are only some of the exciting trends we shall see in the best explainer videos in 2023. If you want to learn more about this powerful video content or upgrade your marketing strategy using trendy explainer videos, contact Explainer Video Makers.

Here you will find a team of passionate and creative professionals who have already helped numerous businesses and organizations worldwide grow their audience and attract new clients and investors with their engaging and informative video content.

Contact Explainer Video Makers today and discover the potential of viral and trendy explainer videos from one of the best animation studios in India.

February 22, 2023February 23, 2023

Marketing with Animated Billboards

Billboards were probably the main and most efficient advertising tool not so long ago. Building your marketing strategy, you would research the locations that would give you maximum exposure and place your ads along highways and next to areas were your target audience is most likely to see them.

However, our digital era has made major corrections in how businesses advertise. Today you can reach more people and save a lot of money using alternative advertising platforms such as social media.

Does it mean that the industry of Billboard marketing has disappeared? Not really. Billboard advertising is evolving and adapting billboard animation as a powerful and efficient tool to draw attention to outdoor advertisement.

Let`s see how digital billboard animation becomes an integral part of modern marketing campaigns and what are the main trends of billboard animation today.

Why are animated billboards so efficient?

The efficiency of any billboard has always depended on where it is placed. Of course, those located along highways have always had the best exposure, but at the same time, drivers and passengers who see your billboards advertising from a moving vehicle normally have not more than 8 seconds to see and process your message.

This factor makes digital billboard advertising most efficient when it comes to lifting your marketing campaign. Not only are you likely to get exposed to huge traffic of prospective customers, but an animated billboard statistically has over 50% more chance to grab their attention and squeeze much more information into those 8 seconds.

As for billboards located in crowded public places, this kind of outdoor advertising can be particularly efficient once it invests in quality animation. Not only such animated digital billboards will attract a lot of attention, but today they can help a business “kill 2 birds with one stone”: perform as an outdoor ad, enjoy all the benefits of marketing animation and even go viral in messengers and social media, once they get into smartphone camera lense the people who walk by it and get impressed with the animation.

Another advantage of digital billboard advertising is its unlimited customization and adjustment options. While regular billboards are much harder and more expensive to replace or change when you have a new offer, a seasonal sale, etc., animated digital billboards can be changed as easily as you would online.

Animated digital billboards are a perfect example of how animation and video marketing can be integrated into the offline space and help the “traditional” advertising tools evolve and develop attracting new customers and expanding promotion opportunities for all sorts of businesses.

Do you want to learn more about innovative ways to promote your business, raise awareness or draw attention using modern animation and original approach to advertising?

Contact Explainer Video Makers. This studio has vast experience in creating efficient animated explainer videos for various customers and purposes, also will help you find the best platform and approach to your animated marketing campaign to get in touch with your target audience and reach your goals faster!

Tag: affordable explainer video