Role of Animated Characters in Explainer Videos

Mickey Mouse, Garfield, and Shrek – These animated characters are probably more famous and recognizable than most celebrities and movie stars. They prove that a character does not have to be customary, realistic, or even human to be relatable and appealing to a wide audience worldwide.

Animated characters have long ago crossed the line of being used strictly for entertainment. Today they are an integral part of successful animated explainer videos, efficient marketing video content, and much more.

In this article, we shall talk about the importance of animated characters from the point of view of creators of an explainer video company, those who help hundreds of businesses worldwide get the most out of animated explainer content.

Animated characters humanize a business without making it dependable

It is very important for a business to have a “face,” someone who will represent everything the company and its customers stand for.

However, the biggest problem with such a strategy is that people are only human. They make mistakes, change their mind, break contracts, etc. In other words, it can make a business pretty dependable.

Animated characters, as well as the whole idea of an animated explainer video, on the contrary, provide a brand with multiple customizations and adjustment options with minimum investment and effort. Animated characters are attractive, relatable, and approachable. They take away the strictly commercial feel from your marketing campaign and make you and your product attractive to your target audience.

Animated characters attract various customers

Animated characters are easily adjustable. You can easily change them with time or even launch several marketing campaigns for different groups of customers using the same recognizable character but in different variations for certain viewers, age groups, etc.

An explainer video production company that works on your campaign can develop several variants of the same character, modernize your existing one or quickly make any changes according to the latest trends in your target audience. In other words, animated characters allow making your campaign most dynamic and up-to-date.

Animated characters are more engaging

Animated explainer videos are so popular today because they are the most efficient and engaging. They attract various viewers, encourage communication, and easily convert them into customers, persuade, educate, etc.

An explainer video company will help you create and adjust animated characters that will appeal to all sorts of viewers, from students and trainees to investors and prospective B2B partners. They will look, speak and behave in a way that will make those viewers engage in fruitful communication with your brand.

Animated characters make everything less scary, boring, or complicated

Explainer videos, especially those made for the company`s internal use or staff training, tend to get dull and, therefore, inefficient. Using animated explainer video services, you make sure that the viewers are informed, educated, and also entertained, and encouraged at the same time.

The same is true for frightening or “uncomfortable” topics such as healthcare or safety. An animated character will have a soothing effect and take away the element of fear and panic to allow a viewer to concentrate on the important information and instructions you want to share in your animated explainer video.

Final thoughts

Animated characters take your explainer video content to a whole new level and allow you to create a campaign that hits the target precisely, speaking directly to a prospective customer or investor in their language and through the image they find most attractive and relatable.

The best explainer video production company will help you create versatile adjustable animated characters for all purposes of your explainer video campaign.

If you want to learn more about the benefits and perspectives of animated explainer videos for your business or look for the best explainer video services on the market, make sure to contact Explainer Video Makers.

This studio has vast experience in creating explainer videos for various purposes and customers. Explainer Video Makers is a studio that unites passionate and inspired creators who develop original video content ideas and build unique animated characters for each customer to help them reach their goals faster.