Predictions about the Future of Explainer Video

Explainer videos are used by companies to explain their concept to consumers and promote products and services to new and potential customers. The concept of explainer videos has become quite popular across the globe and is a preferable choice for many enterprises, both large and small. These videos explain the concept of a company in a simple and entertaining manner and they easily catch the attention of the target audience. As a result, we expect that explainer videos will be the future of marketing for many businesses.

Immense growth

The popularity of explainer videos is expected to grow immensely over the coming years. One of the reasons for this is the fact that consumers have lost interest in the conventional types of content. Many people find it boring to read the text description of the company’s profile. Therefore, these videos are considered a powerful marketing medium as they explain the entire concept of a specific company to users in a more engaging and entertaining manner.

3D animation is growing in popularity

Instead of whiteboards, 3D animations are the future of explainer videos. This is because these videos are better looking and more affordable. With the use of 3D animation, businesses can create a real-life prototype of their vision. This means that 3D can bring your prototype to life even when it is still on the drawing board. This allows your customers to see the product in action before it even exists in real life.

Offer real solutions

Explainer videos are expected to grow rapidly because they enable consumers to get answers to most of their questions by watching company videos only. These videos also offer an excellent call to action feature through which consumers can directly connect with a specific company.

Different versions for different platforms

There are different scopes of presenting explainer videos to prospective customers. With time, companies will have to stop creating one video for use across all platforms. To maximize the effectiveness of the explainer video, companies are expected to customize it to the specific platform that it is presented on.

Mobile viewing design

Consumers using social media platforms are distracted and most of them are using mobile devices. Your explainer video may be informative, clear, and catchy on a big computer screen, and must offer the same features on a smartphone. For your explainer videos to be effective on mobile, the text must be bold, big, and to the point. The words should be arranged in a clear manner for everyone to get the point.

The technological world is always in a state of transition and predicting the future of explainer videos is a challenge and become master of marketing strategy. This is because things are moving at super-speed and any new technology may come and eliminate this concept. However, it will take time to become established in the industry.