How to pitch the value of explainer videos to your leadership team?

If you are developing marketing strategies to catch the attention of your audience in a way that generates revenues, then it is very likely that you have taken into account the use of explainer videos. Why? It is no secret to anyone that visual content is the winning option when it comes to capturing the attention of an audience that every day demands more images and information that is easy to digest.

We can say that explainer videos are a type of highly effective videos when it comes to marketing, especially because they have the particular ability to motivate potential customers to take action on your brand and move into the sales funnel.

However, we know that making others understand this importance is not an easy task. Therefore, once again, we have decided to bring you some tips on how to pitch the value of explainer videos to your leadership team.

1. Explainer videos: the best option for a brand :

Explainer videos have the particularity of being able to connect with potential clients since they explain, clearly and simply, what your business can do for them since they penetrate right into your target group’s psyche, helping them to better understand the value of what you offer.

2. Animated short videos to a great conversion rate :

Once you help them understand how powerful an animated explainer video is in terms of conversion, your leadership team will not hesitate for a second to ask for them. As we have said, current users prefer visual, dynamic, entertaining, and easy-to digest-content. And the explainer videos meet all these characteristics!

3. Videos can give you authority and a better reputation :

In addition to having a very high level of engagement, explainer videos are very effective in building a good reputation not only among customers but also among members of the competition. Make your leadership team understand how professional such a production of this type can be. Besides, it helps to have authority since anyone can write some words but not everyone can create high-quality and effective videos!

4. The success of explainer videos :

Animated short videos are the best way to express your business and the numbers speak for themselves! Show your leadership team members all the verifiable information you can about the success of these types of videos. You can also use reviews that talk about the experience that other companies have had using explainer videos and how much they have grown thanks to it.

5. Explainer videos boosting your marketing strategies :

If you have been doing a good job as a marketer, do everything possible so that your leadership team understands how these videos fit perfectly within the plans you have developed and how much they can enhance all your marketing efforts to boost the brand or company.

6. Useful life of the explainer videos :

Unlike other marketing strategies that expire rapidly like Adwords, explainer videos are non-perishable as they can generate results that last for years. This happens due to the fact that a video explainer contains in your company’s core message and this will not lose its validity. This will also help you save money because you won’t have to renew them so often.

Have you noticed how simple it is to pitch the value of explainer videos to your leadership team? We are completely sure that, if you follow what we explained above, you can get everyone to understand the great importance of these advertising elements. The power is in your hands!