The Latest Trends In Mobile Marketing

If you are looking for the latest trends in mobile marketing that will stand out, then you are in the right place. This is the art of making your business or brand look appealing to mobile users. Mobile marketing has become so critical for modern brands because a more significant percentage of us have become more reliant on using smartphones.

It is important to be ahead of technology, especially when it comes to mobile marketing. Tech is one of the most dynamic things on the internet today. Mobile marketing keeps on changing as we continue adapting more technologies.

Lately, we have noticed that there has been a significant rise in voice search. We can comfortably say that in the next coming years, the mobile marketing industry will go through a serious revolution. So only mobile marketers that will be keen to adapt to new technologies will be successful

1.  In-app and messenger Ads are on the rise

Over recent years the usage of apps to communicate has increased drastically. Around 2.48 billion will have used at least one top messaging app, such as Facebook. Conversely, these platforms are taking advantage of using targeted ads to reach the audience.

Apart from messenger ads, there are a lot of other apps used in-app advertising. The number will continue to grow throughout 2020 and 2021.

Did you know those big companies like Facebook and google make about 90% of its revenue from advertisements?  Whether you like it or not, ads still rock the day. In fact, they form the largest portion of mobile marketing right now.

Google, through one of its products, AdMob, is taking on mobile marketing with a big bang.

2.  Video ads

The world is changing fast, and video content has become one of the most consumed. Furthermore, a lot of brands are using video ads now more than ever. That means that such types of ads are getting more conversions on the mobile.

Video ads are more useful now more than ever. For example, on youtube, most of the adverts are displayed in the form of short informational videos with a call to action button

3.   Social commerce

Since traffic from Google is no longer sustainable social media has become a great tool. Social media commerce is one of the best latest mobile marketing trends. For example, they are continually testing different layouts and buttons for products and services.

When you take a look at most Instagram Facebook pages, you will realize that they are selling some sort of products. This trend has become very effective because of the high engagement in social media today.

4.    Instagram Ads.

With an average of 1 billion monthly active viewers, Instagram is among the most used apps. Besides, most big brands have now realized the enormous potential of Instagram ads. If you’re not using Instagram ads, then you are missing out on a lot of good stuff.

Instagram is a unique platform with a big audience. Also, this platform contains many features that favor marketing. Instagram gave birth to influencer marketing.

5.    Augmented reality

A few years back, augmented reality was just a theory. However, this technology has been on the rise since then. But now many big companies and brands are applying this trend in mobile marketing.

The augmented reality mobile marketing trends are helping big companies to make more sales faster. If you are a serious mobile marketer, then this trend should be on your watch list. If not then know that your marketing skills may become obsolete in the near future

6.  Voice search optimization

According to the econsultancy, by 2021, voice searches will take about half of the searches. Besides, around a third of mobile users are using voice search at least once per week. Lastly, mobile assistants have become widely used by around 71% of people under the age of 29 years.

Mobile phones hold the largest portion of voice searches. Furthermore, people can now integrate almost all their devices into one device for easy management. Voice search optimization trend is still rising, so be on the watch out.

7.  Other trending mobile marketing strategies

• Hyperlocal targeting
• Vertical video and animations
• Campaigns from user-generated content
• Artificial intelligence
• Cloud apps
• Blockchain for app security