Marketing with Animated Billboards

Billboards were probably the main and most efficient advertising tool not so long ago. Building your marketing strategy, you would research the locations that would give you maximum exposure and place your ads along highways and next to areas were your target audience is most likely to see them.

However, our digital era has made major corrections in how businesses advertise. Today you can reach more people and save a lot of money using alternative advertising platforms such as social media.

Does it mean that the industry of Billboard marketing has disappeared? Not really. Billboard advertising is evolving and adapting billboard animation as a powerful and efficient tool to draw attention to outdoor advertisement.

Let`s see how digital billboard animation becomes an integral part of modern marketing campaigns and what are the main trends of billboard animation today.

Why are animated billboards so efficient?

The efficiency of any billboard has always depended on where it is placed. Of course, those located along highways have always had the best exposure, but at the same time, drivers and passengers who see your billboards advertising from a moving vehicle normally have not more than 8 seconds to see and process your message.

This factor makes digital billboard advertising most efficient when it comes to lifting your marketing campaign. Not only are you likely to get exposed to huge traffic of prospective customers, but an animated billboard statistically has over 50% more chance to grab their attention and squeeze much more information into those 8 seconds.

As for billboards located in crowded public places, this kind of outdoor advertising can be particularly efficient once it invests in quality animation. Not only such animated digital billboards will attract a lot of attention, but today they can help a business “kill 2 birds with one stone”: perform as an outdoor ad, enjoy all the benefits of marketing animation and even go viral in messengers and social media, once they get into smartphone camera lense the people who walk by it and get impressed with the animation.

Another advantage of digital billboard advertising is its unlimited customization and adjustment options. While regular billboards are much harder and more expensive to replace or change when you have a new offer, a seasonal sale, etc., animated digital billboards can be changed as easily as you would online.

Animated digital billboards are a perfect example of how animation and video marketing can be integrated into the offline space and help the “traditional” advertising tools evolve and develop attracting new customers and expanding promotion opportunities for all sorts of businesses.

Do you want to learn more about innovative ways to promote your business, raise awareness or draw attention using modern animation and original approach to advertising?

Contact Explainer Video Makers. This studio has vast experience in creating efficient animated explainer videos for various customers and purposes, also will help you find the best platform and approach to your animated marketing campaign to get in touch with your target audience and reach your goals faster!