Influence of Explainer Videos on Your Sales Funnel

The sales funnel is a representation of every customer’s journey from the point of hearing about your brand or product for the very first time to the moment they make a purchase. Understanding every stage of the sales funnel helps businesses boost their sales and adjust their marketing strategies, making the most efficient. 

Explainer videos are known today as one of the best tools that help businesses use their sales funnels correctly, getting the most out of them. In this article, we shall explain the meaning and importance of sales funnels for your business and how a professional explainer video production agency can help you achieve stunning results by the end of the year.

How does the sales funnel work?

Every sale funnel consists of the 3 essential stages:

• The awareness stage;
• The consideration stage;
• The decision-making stage.

Having a though-through and professionally-tailored marketing strategy, you will guide your potential customer through each of the stages smoothly, converting them into regular.

Animated explainer videos will play a key role at each of these stages, making the process even faster and more natural both for the customer and your business, creating a stable flow and mutually fruitful communication between the brand and its audience.

Let’s go through every stage and see what the best explainer video company will do for your business at each of the sales funnel levels.

The awareness stage

At this point, the potential customer probably has no idea about your brand and the product or service they offer. However, as long as you know your target audience, you understand what kind of problems and pains those people are facing, what sort of solutions they may already have, and how your offer is different and even better.

At this point, a quality animated explainer video will draw a viewer’s attention and let them know that there is a business that is aware of their needs and has an innovative solution for them. It raises awareness of your brand in general and encourages the viewer to pass to the next stage of the sales funnel.

The consideration stage

Reaching the consideration stage, your potential customer is already aware of their pain and maybe choose between several brands and solutions, including yours.

The best explainer video production agency would know that this is the point where a business should seize the moment and use the whole power of animated explainer videos. This type of content does not only draw viewers` attention but also provides an understandable explanation even for the most complicated concepts. This approachable strategy combined with eloquent storytelling and quality animation will help the viewer see your brand as a client-oriented and, therefore, preferable solution.

The decision-making stage

Although it is the last step before a potential customer becomes a real- and even a regular one, the decision-making stage might be the most complicated phase of the whole sales funnel, a moment when you may even lose the customer forever.

It is the period of doubts and considerations, the moment when a person is most likely to go to your competitor unless you manage to tell exactly what your customer wants to hear and know about the upcoming deal.

Quality content from the best explainer video company will help you:

• Show a viewer the long-term benefits of the upcoming deal;
• What exactly makes your product advantageously different from your competitor’s;
• Why your approach fits the customer’s world vision and interests more than the competitors`

Unlike any previous stage of the sales funnel where explainer videos introduce you and your product to the customer, the decision-making period is your chance to gain the trust of your audience and develop a personal attachment that will convert into steadily raising sales for your business.

Explainer Video Makers is one of the best explainer video production agencies in the industry today. Knowing the latest trends in content creation and marketing, EVM experts help businesses worldwide boost their sakes and get the most out of each stage of sales funnels, providing viewers with quality engaging content that helps them make informed decisions and remain most satisfied with their final choices.

Contact EVM today and learn more about how animated explainer videos can boost your business this year and help you achieve your goals faster, leaving competitors far behind.