Include Mobile Video Advertising in Your Marketing Plan

Technically, the term mobile video advertising can refer to any ad that has a video component in it. Unlike traditional ads, which were mostly separate messages and intermissions, mobile video advertising can be the content itself. It can appear before or after a video on social media or website, be integrated into a blog post, etc. Such video advertising also has much more freedom in tools as instead of selling a product directly, they often work as an explanation or informative videos that convert viewers into customers.

Let’s talk about the benefits of mobile video ads for any business and ways to adapt them for your company.

Benefits of mobile video ads.

Mobile video ads have 3 key benefits that allow any business to adjust and optimize their marketing budgets and campaigns:

• Mobile video ads are most likely to be seen – they integrate into the feed of a user’s social media, looking organic in it. Therefore, there are bigger chances that the viewer will actually watch your ad instead of skipping it right away;
• Better targeting – mobile video advertising uses more advance targeting tools such as location, previously visited websites, and other insights which deliver your advertising to those who are most likely to get interested;
• Chance to get viral – mobile video ads have the same chances of getting viral as any type of content. Once original and eye-catching, it gets a natural organic boost and exposure, letting you get the most out of every penny spent on the ad’s production.

Tips for Successful Mobile Video Advertising

Here is how to get the most out of mobile video advertising and kickstart a successful campaign for your business:

• Vertical video orientation – Instagram stories, reels, and feed – those are the best places for your mobile video ads. And all of them use vertical video orientation. Embracing this format, you will make your content meet the aesthetics and look most organic in the feed;
• Go where your customers are – choose platforms and social media most popular among the audience you are targeting;
• Embrace storytelling – use the opportunity to create a narrative and tell the story about your brand or product using a combination of posts, stories, and reels designed and delivered in a recognizable manner;
• Choose the right type of mobile video ads – mobile video ads come in all shapes and sizes. You can choose between short explainer videos that describe the value and benefits of your product, go for a storytelling campaign that will always leave a viewer wanting to learn more about the brand, or express the aesthetics of your brand, which is most attractive for your audience through atmospheric mobile video ads.

How to get started?

To get the most out of mobile video ads, raise your brand awareness and leave competitors to bite the dust, it is essential to create an original and eye-catching campaign that is likely to go viral and speak directly to those viewers who will turn into customers as soon as possible.

Professional creators like Explainer Video Makers (EVM) studio are not only familiar with all the existing trends in mobile video ads creation but also have the experience and creativity that allows them to go beyond the existing patterns, creating their own trends.

Contact EVM studio today, and you will manage to create a comprehensive mobile video advertising campaign and get recommendations that will allow you to target your most perspective auditorium and become the most recognizable player in your market niche.