World Elder Abuse Awareness Day explainer video makers

15th June: World Elder Abuse Awareness Day

The United Nations (UN) has designated June 15 as World Elder Abuse Awareness Day (WEAAD). The day aims to focus global attention on the problem of physical, emotional, and financial abuse of elders. It also seeks to understand the challenges and opportunities presented by an ageing population, and brings together senior citizens, and their caregivers, national and local government, academics, and the private sector to exchange ideas about how best to reduce incidents of violence towards elders, increase reporting of such abuse, and to develop elder-friendly policies.

The 2021 theme for World Elder Abuse Awareness Day is ‘Access to Justice’.

Between 2019 and 2030, the number of persons aged 60 years or over is projected to grow by 38%, from 1 billion to 1.4 billion, globally outnumbering youth, and this increase will be the greatest and the most rapid in the developing world and recognizing that greater attention needs to be paid to the specific challenges affecting older persons, including in the field of human rights.

Approaches to define, detect and address elder abuse need to be placed within a cultural context and considered alongside culturally specific risk factors. For example, in some traditional societies, older widows are subjected to forced marriages while in others, isolated older women are accused of witchcraft. From a health and social perspective, unless both primary health care and social service sectors are well equipped to identify and deal with the problem, elder abuse will continue to be under diagnosed and overlooked.

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