The Most Important Aspects of a Great Explainer Video

Explainer videos are very essential in the current world when promoting a brand/event or your business. Therefore, making a great explainer video will save you a lot as they are very effective and can convert viewers. But a great video does not base itself solely on the visuals, the content and the process involved matters. Here are some of the aspects that will help you make a great explainer video.

 Goals: goals are very essential in planning and executing something and same applies to making the explainer videos. A great explainer video should fulfill the intended goals, these goals include; audience reaction after watching the video, does it satisfy their needs about the product or how it will demystify the product to the people. No matter how short it is the video should hit the goals properly for a good effect.

Follows the due process: following the due process matters a lot, the video must always state the problem experienced by the consumers very well and later bring in the solution for the better understanding. The video also should consider to explain deeply on the unique feature of the product and how they work so that at the call of action the consumers would have gotten a gist on what to do to solve their problem or access a product.

Content and script: content is valuable when coming up with your project and greatly defines what you want to communicate well. This involves getting the right choice of words, being humorous/engaging and attractive. When a video becomes attractive from the start the viewer can stay longer watching it. Hence for the video to be attractive it must be accompanied by a great script; the script must use a second person voice, this does not entail lecturing (explain with a soft voice and) and it should give simple ideas which are intriguing. Most important is to avoid complex details and jargons which can make the people bored, and never jam words in the script make it range between 100-150 words per minute in the script.

Timing and visuals: length of the video matters a lot as it will dictate the attention of a person towards it. In most instances a person can watch a full video which ranges between 2-4 minutes. This means that the important aspects that one needs to communicate should be within the first 30-60seconds, to arouse the interest for the rest of the video. With respect to the script and the storyboards one could have enough time to make great visuals and it will be easy to have your great quality explainer video.

If each and every aspect above is kept in check, a great explainer will not be a heavy task to make and you would have captured your audience well.

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