How to make your product launch a success with an explainer video?

If you have a new product ready to come out to the market, you might be wondering what strategy to use, so the launch is a success. We’re here to tell you that one of the best ways to achieve everything you want is much more straightforward than you think.

Many people fear the world of video making and editing, partially because of the massive growth of YouTube – there are so many good YouTubers that it’s hard to stand out amid the competition.

However, if you do it the right way, an explainer video can catch the attention of your audience, including all the information you need, and convert your watchers into real clients that buy your new products.

The best way to make an explainer video that helps your product launch is to ensure that it shows quality content. Therefore, you need a concrete structure: an easy-to-remember presentation, simple words, and terms to explain your product and, most importantly: a Call To Action. Let’s dig deeper into each part.

The presentation of your video has to be visually attractive, and it needs to include the graphic elements of your product (if you already have a brand or company logo, it’s essential to show that as well). Having an engaging presentation marks the difference between watching a full video and clicking next before the first ten seconds are gone.

In the central part of the video, you should answer the question: how does this product answer my client’s problem? If your product is perfectly designed, you should explain that easily to any potential customer. Finally, the Call To Action is an essential part because you will include the link where customers can buy your product – this is where conversion takes place.

Although making an explainer video can be a tricky task, once you find the proper way to tell your product story, it will be a complete success. Your launch will have great results, and people will engage with your content and buy your product. It’s time to let go of all your fears and comparisons to other YouTubers and start planning your videos!