How much does an Explainer Video Cost ?

When they discover the importance of this audiovisual resource, it is common for people to ask themselves this question: How much does an explainer video cost? And, although we would like to give you a concrete answer, the only thing we can tell you is: “it depends.” The reason behind this is that there are many variables that can influence the final price of a production like this.

Some of these factors are the hiring of the personnel that will work in the recording process, the necessary equipment, the software, the number of hours required, the post-production, among others. Each of them is influenced by the complexity and extent of the work.

So, is there a specific price for a video explainer? The answer is no. Each company will set its own cost for a video explainer according to its experience and needs. Also, each request may be different. Therefore, according to the requirements of each client, the costs can be variable.

Nevertheless, we can speak of an estimate. There are startups within the audiovisual production niche that can charge around $1,000 for a video explainer. But this is considered a low price in the standard market. An experienced production company can charge up to $6,000 or $7,000 for a 60-second video explainer, for example -always considering the type of video requested and the resources needed for it.

So, is this the most expensive video explainer? Once again, the answer is no. There are explainer videos of giant productions that are around $80,000, being a great example of the great diversity of costs that exists in the industry.

As we mentioned, there are many aspects that must be taken into account when defining the final cost of an explainer video. Most of them have to do with expenses derived from recording or production. Therefore, if you want to get a price closer to what you are looking for, you should ask your animation or video production service company for a quote.

Remember that good quality jobs require a good investment in both time and money. Analyze well everything that is behind the offer and compare it with your budget. This way, you can know if it is really suitable for you!