How long should My business explainer video be?

If you have already decided to use explainer videos for your website, brand, or business, then it is very likely that you have wondered what the ideal duration for it is. Do not worry! You are not the only person who has this doubt since there are many like you who do not know How long should My business explainer video be. And here you will have the answer for it!

Ideal duration of a explainer video

Generally speaking, the ideal duration of a video explainer is 60-90 seconds. However, there are many successful videos that break this norm and have established themselves as explainer videos of high quality. It is because the appropriate duration will always depend on the needs of each business.

For example, a company new to the market that has never released such a video may fall back on those that are 60-90 seconds long. But, if you have a defined audience and users like to know about you, you can opt for slightly longer videos. There are two-minute explainer videos that are well-done.

Length of a explainer video

Another element that directly influences the length of a video is the way you want to convey the message and the message as such. In short videos, every second counts, and you have to know very well how to use them. But, in the case of feature lengths, you have a little more freedom to tell your story the way you want.

As a simple structure that can help you define the duration of your explainer video, we have this:

– The problem: 5-10 seconds.

– The value proposition or solution: 5-10 seconds.

– Operation or benefits for the client: 30-50 seconds.

– Call to action: 10 seconds.

Knowing how long each stage should last is essential to define the ideal duration of your video explainer. Also, you should keep in mind that you not only use words or sounds but also graphics, animations, and transitions.

Convince users

You can have an explainer video of the length you want, but you should avoid thinking that the longest are the best because this does not apply to this resource. It has been proven that you have just a few seconds to convince users that what you offer attracts them or can benefit them. A short video explainer can be as powerful as you want to make it!