How explainer video can make your mobile app intro a success path?

If you are going to launch a mobile application or if you have already done so and are looking to make your way in an increasingly competitive market, then you may be looking for some practical way to promote it in the digital world. And do you know what the solution is? A video explainer!

Explainer Video

Video explainer is one of the most popular tools of the moment, especially when it comes to video marketing. Now, animated explainer videos have become a trend for mobile app promotion and marketing this year.

High Retention Rate

And this is not a coincidence. Explainer videos are very efficient for advertising strategies for products or services in the digital world. One of the reasons behind it has to do with their retention rate. Concerning the average audience, a one-minute video explainer can retain up to 70%. Is awesome!

Positive Perception in Customers

Besides, explainer videos have the particularity that they can transfer the whole idea of ​​your mobile application. In other words, they not only explain how it could work but also show users how they can benefit from them and help create a positive perception about it.

Offers them a Solution

The explainer videos are the best way to show the characteristics and benefits of your mobile app in a minute and, additionally, they allow you to spread its central concept, its competitive advantages, its functionality, and more. Through this resource, you will be able to show viewers how your mobile app offers them a solution to their problems, entertains them, and makes their lives easier.

Moreover, animated explainer videos help increase brand awareness and provide valuable information about your business more attractively, and are capable of drawing the attention of many more users. Consequently, you can get many more people to know not only about your mobile app but about everything you have to offer them.

Customers end up in buying

Finally, we have that explainer videos can help businesses obtain much higher conversion rates since they allow potential customers to immerse themselves in the world of your mobile app. By knowing more about it and connecting with its purpose, they are more likely to end up acquiring or buying it.

Now you see how a video explainer can make a mobile app intro a successful path?