How do you structure an informative explainer video?

Explainer videos are very popular today among various brands as well as their customers, team members, and business partners. Such videos are engaging and informative. They encourage the conversation and provide all the necessary decision-making information.

However, it is essential to build and create an explainer video properly so it would deliver the message clearly and hit the goal.

The experts from Explainer Video Makers, known among the best explainer video services providers, come up with a guide to making an efficient and trendy informative explainer video.

What is an explainer video?

The term “Explainer Video” is pretty broad. Technically it is a type of video content that provides necessary information about the brand and what it stands for, its products and its benefits.

However, informative explainer videos can be used for lots of purposes:

• To attract new customers;
• To inform regular customers about new products and services;
• To recruit and train employees;
• To present a startup or new concept to prosperous investors.

The purpose of your informative explainer video determines its style, language, duration and numerous other specific characteristics.

However, all explainer videos have something in common – a structure that helps it stay eloquent and precise while being witty and entertaining at the same time.

Structure of a successful, informative explainer video.

No matter who is the target audience or what is the market segment of your business, an explainer video should have a clear structure to be successful and efficient.

Here are the 5 steps towards high-quality, informative video content.

The script is the key

Even the best animation, narration or star-rated actors will not matter if your explainer video will not have a clear, thought-through and original script.

Here is a guide to a quality informative video script:

• Give a brief overview of what the video will be about;
• Introduce the problem in the most relatable manner;
• Show how the problem is solved with your product or service;
• Call to Action – offer the viewer to follow the link, make a phone call, sign up for a free webinar, etc.;
• Show that you can be trusted – demonstrate positive reviews, famous customers and partners, awards, etc.

Of course, except for the structure won’t be complete without considering such essential elements as video production, quality animation, voiceover, etc.

And while not every business can afford the glorious Morgan Freeman as a narrator, a reputable animation studio like Explainer Video Makers can offer you excellent explainer video services, which will make your content efficient and successful.

It is essential to choose among studios with several years of experience in the field of explainer video services and a good portfolio that will give you a general understanding of the studio’s style, history of collaborations and skills.

A well-structured and professionally executed informative explainer video can boost up your online business, present your startup or keep regular customers informed and loyal, and Explainer Video Makers will help you achieve those goals effortlessly. Explainer Video Makers is a creative agency that  specializes in animated explainer videos. What are you thinking? Let’s Go! Go through our Portfolio.