Explainer videos and storytelling: Concepts on the same track

Everyone wishes to interact with new life realities. Hear fresh and captivating stories, experience new adventures and encounter many things that enrich our lives in different ways with new ideas. The fine art of storytelling is an important channel through which knowledge, experiences, lessons and ideas can be shared and this, has been the case from one generation to another. The concept of storytelling has advanced a notch higher and with the present technological innovation, explainer videos are greatly changing how stories are conveyed.

Video animations have proved to be the new successful marketing strategies due to the tremendously paced society. Combined with some ancient marketing strategies, explainer videos have enabled business to experience increasing profit margins.

In as much as keeping clients and tracking a business, explainer videos have a dynamic character that grabs an individual’s attention, keeping them entertained, informed and yearning for more information about a particular product or service. This, because of the illustrative and memorable characteristic of explainer videos. The cognitive faculty of humans is designed in such a way that the expression of ideas and the thought patterns are achieved through a unique kind of storytelling.

To achieve the desired outcome, several visually appealing components are brought together, thus offering an immediate bridge which works as a glue between a company and its clients. This is the case because, researchers and content creators focus on the needs of the client/consumer. That means a thorough field study with the intent of understanding the clientele and their demands thus being able to provide a story with great relevance to the target recipient.

In conclusion, storytelling through animation offers a learning opportunity for the story teller as well. Enabling him understand the dynamics and key matters pertinent to his target market and the genre of stories he is poised to make.