Explainer Video Script For Beginners
If you want to effectively advertise your new product to your target audience, then a explainer video is an essential tool for you. These are animated videos that show, quickly and concisely, how a customer can benefit from your product or service.
In this way, these short videos can turn your viewers into buyers, as they are designed to capture their attention. However, to take advantage of all these benefits, you must make sure that you create a good script. Do you know how to do it? If the answer is no, don’t worry! Check out this guide on explainer video script for beginners and find out the steps you need to get impressive results.
Step 1: Understand the problem.
As mentioned above, explainer videos are meant to attract customer attention by showing the benefits they can get from what you are offering. If your client is looking for a product or service, it is because they need something. And if they need something, it is because there is a lack. So, you must identify the requirement or problem that your viewer has.
Answer the following questions: Who is your target audience? What is the problem you are trying to solve? The first answer will help you get to know your audience while the second one is essential to understand what your audience needs.
Once you are aware of these details, you can discover the perfect way in which you should address that problem that your target customer is facing and provide an effective solution.
Step 2: Show a solution.
Once you identify your client’s problem and define your ideal audience, the next thing you should do is to present a solution to them. It is one of the most significant stages in the video explainer script process, as it is the element that will make viewers notice what you are offering.
The key to success in this phase of script creation is knowing how the customer would benefit from your product or service -that is, how what you are offering can help them. Remember that they are struggling with a problem and that you have the solution for it. So, you have to intelligently and persuasively show it to them.
At this point, it is essential to summarize the process as clearly as possible. This way, you won’t have a long, tedious, and boring explanatory video. Besides, you will show your product or service as an easy and fast way to solve the problem that your potential client is facing.
Step 3: Explain the process.
The third part of the script of your video explainer should contain, as its name implies, an explanation on how to use your product or service. Any product or service requires certain actions to function or be used, and this is when you must show them to the public.
Summarize the process as much as you can and explain it in simple steps. Thus, your customers can easily understand what they should do to take advantage of the benefits of your product or service. Also, this is a great way to create the perception that it is easy to use.
Step 4: Summarize the information.
It is the simplest but most important step of all. After following the guidelines above, the next thing you should do is summarize the main message of the explainer video in a single sentence. What do you want your audience to remember about your video? Answer that question, and you will get the information that you must put in this section.
Step 5: Call to action.
Every explanatory script should have a call to action. It means that you must invite your audience to take a specific action such as subscribing to your channel, for example. Encourage your viewers to do something that can benefit your brand or business. But, try not to use invasive phrases and clear and concise put calls-to-action.
Conclusion.
Do you want to create your script for an explanatory video most effectively and advantageously? Then, you should follow the steps described in this post? They may seem simple and basic, but they are the ones that will help you achieve the success you are looking for your brand, product, or service.
Remember that presenting your product as the solution to your customers’ problem is the key to creating a good video that helps you achieve your sales goals. So read this explainer video guide for beginners one more time and make the most of its information.
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