Different types of explainer videos.

After deciding to make an explainer video it is important to know Why Your Business Needs an Explainer Video? There are different types of explainer videos in market but it is important to choose one for your business since some styles will be more effective for your business. Let’s discuss some of the common types of explainer videos.

2D CHARACTER ANIMATION
The most common and the best technique for B2C or B2B companies is 2D Character Animation. It is broadly used and it is the most popular technique used in explainer video. In this technique the characters as well as scenes are created in a 2D space. This technique is used most commonly since it conveys emotions directly to the audience and it is an ideal form for customers or audience to share.

2D Motion Graphics Animation
This technique is mainly used by companies having complicated services or products to explain in details or to bring trust to their brand. 2D motion graphics animation is primarily characterized for engaging and for direct explanation on products. The graphics used in this technique show how the service or product makes benefit to a customer.

White Board Animation Videos.
Whiteboard Animation video uses simple black and white illustration on white board to explain the concept. This is another preferred and popular style used by B2C and B2B companies since white board animation helps to explain a product or service procedures deeply and clearly. The whole story is just described as pop ups of drawings and this technique offers straight forward and up to the point benefit.

3D Animation.
It is one of the expensive techniques and hence it is not suitable if your business has a small budget. This technique is most commonly used in commercial purposes due to the high quality and it makes your brand noticed in an instant. The production time for 3D animation is longer compared to other techniques.

Stop Motion
This technique is most familiar among users since it is used on short films and movies for a truly unique effect. Stop motion is done by creating illustration movements after photographing an object and those frames are played to form a sequence. This technique is also expensive but it creates a unique effect and it is not reusable.

Typography
Typographic fonts are animated to express an idea on this type. Sounds will be simple but the proper selection of fonts and voice provides a unique experience for the audience.

Screencast
This technique is one of the low cost alternatives to make a video and it is commonly used on tutorials. In this an audio narration is implemented on a digital recording and don’t think this technique does not work for your explainer video but depends on your product or services. If your business is software or any other complex platform, this technique will be the best.