7 Secret ways of Creating killer Explainer Video!

7 secrets of killer explainer videos!

Creating killer explainer videos is the best way to raise awareness about your company and engage with the audience, quickly turning viewers into customers.

Statistically, almost 70% of modern people prefer watching videos over reading information or hearing it from an expert or consultant. It makes an explainer video for a product much more successful than the most informative website dedicated to it.

A killer explainer video makes a customer feel that they made an informed decision buying from you and therefore boost the satisfaction from the purchase.

Explainer Video Makers (EVM) is an explainer video production company in India with years of experience in the most efficient video marketing campaign. Our experience, combined with the sense of modern trends, allowed us to develop the 7 unique secret ways to create truly killer explainer videos for any modern business.

1.     Find your style.

The best explainer video for business must be most relatable and engaging for the audience. Whether your prospective customer is a teenage girl, a stay-home parent, or a corporate lawyer, a killer explainer video will raise awareness about your brand and instantly persuade them that your product is precisely what they need now.

You may choose between live-action and animated videos of different styles most suitable for your audience. Finding your relatable style will make the explainer videos more efficient, credible, and memorable, earning you regular customers.

2.     Plan thoroughly.

Even the best-made explainer video for business won`t work if it is not consistent and structured. The script is crucial for a killer explainer video. 

Determine what and how you want to tell the viewers. Create a clear storyboard and ensure that your explainer video delivers the information fast and in the most digestible manner for your audience.

3.     Focus on you.

An explainer video for business and product have to focus on the image of those business and product. Otherwise, they are nothing more than entertaining video content.

Ensure that the logo and the product itself are clearly visible and recognizable in the explainer video. Except for keeping the logo on the screen throughout the explainer video or placing it front and center at the end and beginning of the clip, focus on corporate color pattern, stylized images, and characters.

It works best with animated explainer videos, making them instantly catchy and efficient.

4.     Make the story flow smoothly.

A killer explainer video leads viewers from point A to point B through smooth transitions between scenes.

Even the most dynamic explainer video should have smooth transitions, keeping a viewer engaged and fully involved in the story.

5.     Don`t forget the text!

While, as we said, people prefer watching over reading, adding text paragraphs to emphasize the point will double the effect from your explainer videos. 

It will also help your explainer video remain efficient even viewed on mute, in a public place, or in transportation.

6.     Sound matters.

There are 2 key sound features for a killer explainer video:

• Voce-over – a narrator who provides the information in a clear and relatable manner;
• Music – it helps to create the overall atmosphere.

Without those components, your explainer video for business will simply be boring and pointless.

7.     Add an Infobox.

It may be hard for viewers to memorize all the details and names, especially if they watch an explainer video about a new product or business. Adding information with relatable links to the video`s info box will encourage them to learn more about the product and engage in conversation with the brand.

Conclusion.

Here at EVM, we know that a killer explainer video is the one that engages, informs, entertains, and persuades, and does it all in just a few minutes, saving viewers` time and quickly converting them into customers.

Contact Explainer Video Makers today and create a successful explainer video marketing for your campaign with the help of the best explainer video production company in India.