7 Biggest Trends in Online Marketing You Should Know in 2022

A thorough online marketing campaign raises brand awareness, generates leads to your website, attracts new customers, and keeps the regulars constantly engaged. 

However, marketers often seem to “walk-in circles,” using the same tools repeatedly without considering the latest trends and changes in customers` and competitors` behaviour.

In this article, we shall go over the latest online marketing trends that will help your business break the vicious circle of outdated campaigns and get ahead of competitors.

Video content.

Video content is at least 80% more efficient than any other online marketing tool in 2022. However, today there is so much video content on social media and other platforms that it is getting harder to get through to your target audience.

Explainer videos are a relatively new yet most efficient form of video marketing, which has become one of the video marketing trends. Explainer videos are relatable, digestible, and speak directly to the viewer, demonstrating how they will instantly benefit from your service or product.

The best animated explainer video company will help you create original and engaging content that will quickly turn viewers into customers.

Personalization

Today people value personal approach, campaigns that acknowledge their uniqueness and show how your business finds original solutions for every customer. 

That is why personalization is also among the latest online marketing trends. And quality explainer video campaigns fit the bill perfectly. That can be tailored according to the viewers` age, social background, gender, and other crucial factors to describe the problem from their perspective and offer a solution that will seem tailored precisely for them. 

Mobile optimization

Most viewers will watch your video content on their mobile devices. That is why optimizing different platforms and formats is crucial for a successful online marketing campaign in 2022.

From the design of a marketing e-mail to the format of an explainer video placed on social media, optimization for mobile devices is crucial and therefore remains among online marketing trends in 2022.

Conversation mode

Years spent in isolation due to the latest Pandemic and global digitalization lead to people lacking communication in their lives. Interactivity and conversation modes are among the latest online marketing trends today.

For example, the best animated explainer video company will create content that will flow like a conversation with a viewer, acknowledging their pains and concerns and presenting your product or service as a solution in an unobtrusive conversational manner, creating an atmosphere of friendly communication.

Storytelling

Storytelling on social media is among the latest online marketing trends in 2022. It is a structured and planned campaign of posting photos, captures, and videos that lead a customer through the process of how the product was invented, created, and customized to become the exact solution for their current problem eventually. 

This campaign may take from several days to several weeks and will keep viewers intrigued and engaged, wanting for more like a good series.

Awareness

Modern people are more aware of the environment, sustainability as well as social challenges of today’s world. A marketing campaign that shows that your brand acknowledges this awareness and supports it will help you attract more prospective customers and create a positive reputation on the market. 

The awareness can be expressed through any online marketing tools, from e-mailing and social media posting to explainer videos that touch on the matter.

Diversity and representation.

It is more than just one of the latest online marketing trends, but is a powerful tool that will help you engage more viewers and make your campaign even more efficient.

Creating your online marketing campaign, the best animated explainer video company will incorporate diverse characters to make your content relatable and relevant for a larger auditorium.

Online marketing trends change all the time and reflect the change in customers’ behaviour, their demands, and current social trends. 

Explainer Video Makers is the best animated explainer video company with years of experience creating the most efficient, modern, and unique content for modern online marketing campaigns. It has already helped hundreds of businesses worldwide raise their brand awareness and become significant players in their niches. 

Contact EVM today and start getting the most out of online marketing trends in 2022 with the help of creative, competent, and aspired experts in the field.