5 Foolproof Ways to Nurture Brand Authority in Your Niche

Every modern marketing campaign starts with and revolves around two fundamental notions: Brand Authority and Brand Awareness. Although they always go hand in hand, brand authority and brand awareness ideas are a bit different. 

A successful strategy of brand awareness will ensure that people are familiar with your company`s style, logo, colors, etc. and instantly associate them with your products or services. Brand authority is all about how people feel about the business, and whether they want to associate themselves with it.

In this article, we shall talk about the 5 foolproof ways to nurture the brand authority of your business together with marketing experts and the best explainer video makers in India.

#1 – Became a contributor on platforms valuable for your audience.

One of the best ways to establish and develop brand awareness is to become a regular and valuable contributor to websites, social media platforms, and forums most valued by your perspective or regular customers.

By regularly placing high-quality explainer videos on relevant topics and providing tips and tricks or reviews, you set a stable strategy of brand awareness, deserving your business a title of a credible expert in the matter.

This is one of the brand awareness ideas that work for any market niche as today, there are focused platforms and forums for any kind of auditorium online, and people are used to seeing them as the primary sources of information.

#2 – Focus on educational video content.

It is clear that video content is the most powerful marketing tool. However, modern viewers are somewhat getting tired of video ads, no matter how entertaining and original they may be.

Branded educational content, especially explainer videos, is a great strategy for brand awareness. They give a viewer an impression that your company wants them to learn something new, find solutions for their pains and improve their lives rather than just roughly selling them another product.

#3 – Provide checklists, infographics, and whitepapers.

It is another illustrative type of content that can complement and endure the effect of explainer videos and complete your brand authority strategy.

Those materials give viewers an impression that they are making an informed decision in choosing your products, boosting the brand authority factor in your niche.

#4 – Embrace social media presence.

While social media presence is a fundamental part of any brand awareness strategy, it is also essential for building brand authority, leaving competitors far behind.

Determine the social media platform most popular among your target auditorium and create short explainer videos, entertaining and promotional content primarily adjusted to the platform`s mobile version.

#5 – Show off!

Any strategy of brand awareness is meant to demonstrate the logo and products and make them memorable. At the same time, the way how exactly you do it is essential for setting the brand authority in your niche. 

Introducing the image and information about the brand through explainer content, engaging niche influencers in the campaign, and sharing customer reviews are great ways to kill both birds with one stone and nourish both brand awareness and authority campaigns.

Final thoughts.

Brand authority tips and brand awareness ideas are somewhat interchangeable for businesses of any niche. And so are the tips mentioned above. The main strategy is to show your brand to the right people at the right time and in a manner that will inspire them and help them trust your opinion and, therefore, your products.

EVM – the best explainer video makers in India, is a studio with years of experience and deep knowledge of the most relevant and efficient branding strategies. Creating original content and helping brands find their identity, they have helped lots of businesses worldwide establish their brand authority, becoming leaders in their niches.

Contact EVM today and learn how your business can turn into an authority figure and a credible expert that customers, investors, and business partners will want to associate with.