3 RULES FOR CHOOSING A VIDEO VOICEOVER

After creating a wonderful script for your Explainer animation video, the next step is recording the perfect voiceover that will bring your idea to life. It might sound so easy, but it’s not that easy. From searching for the perfect voiceover artist to figuring out what kind of tone your audience will like, choosing the right voiceover for your video can be much more demanding than you think.

However, everything depends on what your 2D animation video is promoting and the audience you intend to reach out to. Your voiceover must address your audience in a personal way so that you can create a connection between you and your audience.

Let’s look at 3 rules that will help you choose the best voiceover for your 2D animation video.

• Gender

Some products are created for a particular gender. When marketing this kind of product with an animation video, you would need a voiceover that resonates with the target gender. For example, an advert about male shoes should have the voice of a man or men in it.

• Accent

This second rule is very important. The accent used in your voiceover must be one that your audience can relate to. You can use this to your advantage. For instance, if you’re targeting a particular locality, you can infuse an accent they understand into your voiceover, to make them relate to more to the video and product.

• Tone of Voice

Most times, you might have the perfect script and a good voice over artist but due to the way the words are said, your audience might not even want to listen.

According to Professor Emeritus of Psychology at UCLA, Albert Mehrabian, 38% of the meaning of words comes from the tone of the voice. This shows how important a voice tone can be in your marketing animation videos.

Make sure you tell your voiceover artist what you want from them. You can choose the tone of voice that will properly represent your brand.

Now that you know what rules to apply when choosing a voiceover for your animation video, you also need to know that only a good animation video can complement your wonderful voiceover. You can get professional character-based animation videos from Explainer Video Makers. We are the best 2D animation studio in India because we have an experienced team that has handled thousands of projects and we deliver quality animation videos at an affordable price.