15 Awesome Explainer Video Examples you need to see (2020)

The explainer videos became essential resources for brands and businesses. Given the great benefits they can provide for marketing or advertising, more and more people are using them to promote products or services. Currently, there is an enormous number of videos of this type on the Internet, but some are better than others.

In this list, we are going to review some awesome explainer videos so that you not only see how powerful they can be but also to motivate you and decide to make your own! Pay attention to the descriptions below!

1. Apple–iPad Pro: Your next computer is not a computer.

You can’t have a list of explainer videos without mentioning Apple. This popular technology company has pioneered the use of animated explainer videos to promote their products and announce their new releases. This video combines live-action shots from the latest iPad Pro with animated text and images.

2. Kurzgesagt– In a Nutshell – The Coronavirus Explained & What You Should Do.

This option was one of the most acclaimed in 2020. The popular YouTube channel used a video explainer to fantastically explain what was happening with the coronavirus. It is very informative and makes the topic much easier to digest.

3. Yum Yum Videos– Explainer video for Bottledrop.

It is a very well done proposal that Yum Yum videos made for Bottledrop, a fantastic recycling redemption center service in Oregon. This video explains how to implement Bottledrop’s ecological processes in a simple and fun way through animation.

4. Breadnbeyond– Explainer video for NextGlass.

It is a video explainer that uses animations to show people relevant information about wine. “There’s no good way to describe how a wine tastes, but this explainer video perfectly showed how you can do that,” says its description.

5. MyPromoVideos– Wizzki Making Hiring Simple.

MyPromoVideos created this video explainer as an amazing and fun proposition to show what Wizzki does. As its creators say, this is not just a video to explain your business, it’s a perfect brand story.

6. Delve– Introducing Instagram Direct.

While this is a video from a few years ago, it is a good example of a video explainer. It was a production Delve did to show how Instagram Direct worked and to help people learn how they would benefit from it.

7. Passion Paris– Dumb Ways to Die.

A high-quality video explainer that was used to show the concept of Dumb Ways to Die, an advertising campaign developed by McCann Melbourne agency for Metro Trains, responsible for Melbourne’s rail transport network. Its goal was to promote safety near the railroad tracks.

8. SwiftPass– Corporate Animated Video.

This video is a mind-blowing combination of the brand’s colors with modern icons and seamless transitions. SwiftPass was responsible for this production, which aimed to show the solutions that its mobile payment software offers.

9. Google Doodles– Recognizing IgnazSemmelweis and Handwashing.

It is an animation created by GoogleDoodles to show viewers how to properly wash their hands to prevent the spread of the coronavirus. It’s short, effective, and compelling, which proves how powerful a video explainer can be.

10. Microsoft Office 365– Collaboration using Microsoft Whiteboard.

It is a simple but well-done animated explainer video. It was created by the Microsoft team to showcase the benefits of Microsoft Whiteboard. They use amazing characters and animations, giving a perfect example of what a video explainer should look like.

11. HonestGorilla– Explainer Video.

This HonestGorilla video is a good example of 2D animation for explainer videos. They created this video for a company that urges buyers to look for reliable energy providers, and this video shows exactly why and how to do it. It is cheerful and informative.

12. CAST software– CAST Highlight SCA.

This 2019 video features elegant transitions and informative content about the CAST software. It’s a great way to show how companies with corporate brands can use fun and animated explainer videos to show what they have to offer.

13. Wyzowl–The Monster Singer | A story based on TV show The Masked Singer.

A touching story in a video explainer? It is totally possible! Wyzowl managed to do it with this video based on the television show The Masked Singer. It evokes emotion and has gained popularity among internet users. An excellent idea!

14. Squideo– Bike & Boot Hotel Chains

It is an explainer video that shows the funny side of a hotel chain. It is quite interesting, has personalized animated characters, and tells an engaging story!

15. TED-Ed– One Is One…Or Is It?

Do you want to learn something new? This is the perfect video explainer for it. Through this wonderful creation, TED-Ed helps users explore the basic unit of mathematics with a trip to the supermarket. Learn the many meanings of one with this great animation!