10 Successful Ecommerce marketing Strategies to improve results

The trends in eCommerce marketing are changing rapidly, and the strategies that might have worked perfectly and helped you to establish your business may not be efficient anymore in the observable future.

The E-commerce business industry is very dynamic and competitive. Should you lose the grip of the latest marketing trends and your close competitor leaves you in their dust.

In this article, we shall talk about the e-commerce marketing strategies that truly work for any kind of eCommerce business, helping companies raise awareness and attract customers or stay ahead of the competition, being as relevant as ever.

#1 Start with the content

Original and informative content is one of the evergreen e-commerce marketing ideas. However, it is important to understand what kind of content your target auditorium is expecting and what will draw and keep their attention.

The win-win situation is to combine entertainment with information Explainer videos, for example, are a perfect example of an e-commerce marketing strategy that can be adapted for every market niche and auditorium. It provides all the essential information about the product, service, or brand in a digestible manner and helps the viewer believe that they are making a well-informed decision choosing you over a competitor.

#2 Continue with content marketing

Content of your website or social media profile helps people navigate your e-commerce business and gain the necessary information to make final decisions. Content marketing is aimed at attracting new viewers and easily converting them into customers.

This e-commerce marketing strategy involves blog posts and social media postings as well as new letters, videos, etc. They are supposed to be short and clear and attractive, giving the viewer just enough information to leave them wanting for more. That is why they will click on the link and make a purchase eventually.

#3 Use e-mail marketing

E-mail marketing remains one of the foundations of the e-commerce business industry. It is your chance to get more personal with a customer, make them believe that you have cleated this explainer video or checklist, especially for them, and therefore raise the value and efficiency of your e-commerce marketing strategy.

#4 PPC advertising

Another evergreen e-commerce marketing strategy is the pay-per-click advertising, which stands on the “3 elephants”:

• The ad
• The offer
• The landing page

Each next link must be a continuation of the previous one. Once an ad draws attention, describing a pain, you offer a solution, and the landing page will contain an explainer video that will clearly describe how the troubles will instantly go away with the help of your service or product.

#5 Personalisation

Quality e-commerce marketing is impossible without a personal approach to your target auditorium. Make sure to study your perfect customer, their demographics, background, and even the language and slang they are most likely to use, and create characters that may reflect the looks and behavior of your mediate customer.

Include all those elements into your explainer videos to make them look even more unique and personal.

#6 Retargeting

Someone who has already made an order is likely to return and become a regular customer. Retargeting is an e-commerce marketing strategy aimed at someone who might have visited your website but didn`t make a purchase for some reason. 

Your retargeting campaign should be even more specific as this person is properly surveying and choosing between you and your closest competitor. Explainer videos are most helpful in this e-commerce marketing strategy as they instantly reveal all the advantages of choosing you over anyone else.

#7 Social Media Marketing

Social media is the most powerful tool for e-commerce marketing. It allows you to reach your auditorium faster and broaden your horizons, becoming visible to more people.

Above everything else, social media tools help you easily review and analyze people`s reactions to your every post and move, see what attracts more followers and what encourages them to contact you or make a purchase. It is also the best way to get live instant feedback about your every action and the e-commerce marketing strategy in general.

#8 SEO optimization

They say if you want to hide something forever, place it on the second page of the Google search.

Indeed, the closer your website appears to the search results, the higher your chances are of gaining a new customer. To do so, pay special attention to the trends and changes in SEO optimization, research and use keywords, update your website constantly and provide the most relevant information which is most likely to be searched at the moment.

#9 Go mobile

Today people are most likely to browse your website or social media profile from a mobile device. The trend is so robust that many experts advise targeting specifically mobile users for your e-commerce marketing strategy. Of course, mobile optimization of your website and the simplicity of making an order on the go are the essentials for modern e-commerce business.

#10 Website optimization

Whether we are talking about the mobile or desktop version of your website, it is essential to test and perfect its efficiency and user experience (UX) factor. The placement of all the essential buttons, navigation as well as pop-ups, and video content – everything should be complimentary and smooth, minimizing the risk of distraction or loss of interest while browsing.

Final thoughts

Modern e-commerce marketing ideas focus on personalization and the ability to provide viewers with useful yet digestible information in the friendliest manner possible.

Explained Video Makers (EVM) is a studio that provides thorough services of video content marketing for e-commerce businesses, helping them develop and deliver the content for websites and social media that attracts new customers, keeps the regulars interested, and helps those who are choosing between you and your closest competitors make the right decision.

Contact EVM today and see how modern e-commerce marketing strategies help to improve your results and reach your goals faster.