10 Facebook Video Marketing Statistics to succeed in 2021
10 Things you need to know about Facebook Video Marketing Statistics to succeed in 2021.
With the rapid growth and development of Social Media, Facebook might not be the first place you go to connect with your friends and family or check out funny memes anymore. However, it has always been the most efficient and attractive platform for businesses and contact creators.
Offering the most thorough insights about the audience and tools to adjust and target your marketing campaign, Facebook allows you to reach users worldwide effortlessly even if they are not active users of this particular social media.
However, the rapid development and variety of marketing tools and functions on Facebook may appear to be pretty confusing and even overwhelming even for the most experienced business customers.
In this article, we decided to go through the ten most relevant Facebook Video Marketing Statistics features in 2021 that will help you and your content remain on the top of the game this year.
Here is a summary of everything we managed to learn:
- Facebook users moved away from their computers and prefer mobile browsing now;
- Stories are the most efficient way to engage a user in a conversation;
- Videos have become the most popular type of content of Facebook;
- Most Facebook users watch mute videos;
- Videos are the most efficient and engaging marketing content of Facebook;
- The format of your Video of Facebook is the key to engagement rate;
- Mobile-adapted video ads are crucial for brand awareness;
- People only pay several seconds of their attention to videos;
- Facebook continues attracting new users;
- People spend even more time on Facebook than they think.
Now let`s go over each point to make the whole idea usable for your Facebook marketing campaign.
Desktop vs. Mobile
The success of each website on the Internet is mainly determined today by whether it is optimized or not for the mobile format.
This idea is most relevant for social media as people prefer to check out their newsfeed and likes on the go instead of spending hours behind computer desks. Most new users of Facebook don`t even know how its desktop version looks like.
That is why to create relevant and efficient Facebook marketing videos; you should ensure that they are technically and visually adaptable for the mobile format. Using the mobile-friendly player, thumbnail design, length and rhythm standard for the social media is the key to a successful Facebook Video Marketing Campaign.
Stories are the most engaging type of Video Content on Facebook
Fun and spontaneous stories have more than 300 million active viewers every day, which puts them ahead of the competition of all Facebook`s video content features. Moreover, by placing your video on stories, you get the chance to appear on the top of the user`s newsfeed instantly.
People appreciate stories for being short, fun and lively – those are the features that make promotional video content most efficient today.
Video Content is the most popular on Facebook.
People have always loved videos, but the developing competition in content creation has put social media video to a whole new production level and performance.
Today you have the widest variety of genres and types of Video Content for Facebook that will raise awareness about the brand, inform, promote and sell. It all depends on your company`s image, industry-specific, target auditorium, and goals.
Most people watch Facebook videos in Mute.
Most of us scroll through social media newsfeeds in transport, office, or other public places. Watching mute videos is the new normal for most social media users.
For the content creators, visual expression is the main one that matters for the video`s efficiency. In other words, most of your visible communication effort and don`t rely on the narrator`s voice or music too much. If you do, make sure to add captions.
Facebook Videos are your way to raise the engagement rate.
Suppose you aim for engagement and interactive content to get you an instant reaction from your audience and raise your engagement rate. In that case, there is nothing more efficient than Facebook Videos.
Statistically, people like, comment and share video content most willingly, making them the most efficient tool to raise your rate in the eyes of the social media`s algorithm.
Video format Matters on Facebook
Facebook videos allow you to discover the benefits of vertical videos in mobile format. While your videos will still look great even if you don`t optimize them for the upright player, you might be depriving yourself of a whole new level of performance and engagement, ignoring this feature. Various content creators experienced grids on a vertical screen, animation, and special effects that look fresh and unconventional.
Video raises brand awareness.
When we talk about brand awareness, you will have to combine everything you have already learned about the importance of mobile adaptation and the efficiency of Facebook videos,
People don`t have time and energy to read long descriptions anymore; they hardly do their research behind the computer desk or want to go through tons of pictures to build their opinion about your brand. A mobile-adapted Facebook video marketing campaign is the shortest and most straightforward way into your customers` minds.
Be brief and precise – people prefer short videos on Facebook.
While experts keep arguing about the outcomes and reasons for the attention span shortage, people continue to be less patient with content that wastes their time.
While static ads on the Internet have only a couple of seconds to make an impression and engage a user in conversation, video content provides you with the luxury of the whole 6 seconds.
Although it may seem like a brief moment, 6 seconds of video are usually enough to catch the viewer`s attention, explain what they care about, and interact.
Facebook continues growing and evolving.
While some people may think that Facebook has already lost its primary role in the social media industry, the platform is evolving, turning into a vast and diverse marketplace most attractive for entrepreneurs and their prosperous customers.
While people might have laid off their children`s pictures and celebrities` stalking for other social media, they find Facebook most comfortable and informative when looking for goods and services in their area. Understanding this trend, you have a chance to obtain your place in the platform now before it gets overflooded with competitive video content.
People spend more and more time watching Facebook Videos.
Today people may not even realize how much time they spend on Facebook. Scrolling through the newsfeed in the morning, in the transport on the way to work, during a lunch break, or before bedtime, an average Facebook user spends more than an hour per day just looking at the Facebook content. Considering what we have already said about the efficiency of stories, attention span, and engagement level of Facebook Video marketing, it is the most prosperous platform to get in touch with your target audience today.
Facebook keeps on growing, attracting new users and offering them advanced features. It evolves into the most efficient marketplace and an informative platform that allows various businesses to get the most exposure from their target audience.
Embracing all the benefits of Facebook Video Marketing today is your golden ticket to the future of promotional content.
We can help you. 