10 Biggest Trends in Online Marketing You Should Know in 2022

The recent Pandemic has resulted in an ultimate revolution in e-commerce and online marketing. The trends that have emerged during the past couple of years are shaping today`s digital marketing industry.

However, some of the online marketing tricks may be less relevant today than last year, while others gain momentum to become signature moves of tomorrow.

In this article, we shall talk about the online marketing trends of 2022 and why your business should adopt them as soon as possible.

Personalization

People are overwhelmed with information today, and it seems like everyone is trying to sell them something.

Personalized ads and video content are one of the online marketing tricks everyone should consider in 2022. Explainer video campaigns are the best way to create personalized and relatable content.

They allow you to speak directly to most perspective customers describing their pains precisely and providing straightforward solutions through your product or services.

Influencers and authority figures.

People trust information much more when they hear it from a favourite niche influencer or an authority figure like a doctor, analyst, teacher, etc.

While addressing such character is one of the hottest online marketing trends in the past years, using them for your explainer video campaign will instantly triple the effect of your digital marketing strategy: you share information instead of selling something right away, explain how a viewer can quickly improve their lives, and it comes from an expert.

Moving to Metaverse

Whole virtual ecosystems are the leading digital heritage of the Pandemic. Metaverse is undoubtfully the most developed and versatile, which offers endless digital marketing opportunities for all sorts of businesses.

Taking your niche in the Metaverse is not just an online marketing trend but a must in 2022.

Original content

It may seem very hard to create something original in online marketing today. However, there are adjustable content niches that allow any brand to be authentic and recognizable in their area.

Explainer video campaigns are among them. You can customize them for different auditoriums, adjust them for different platforms and still carry valuable information, making viewers want to hear more from you.

Online events

Another heritage of the Pandemic has now turned into one of the hottest online marketing trends.

Online events allow companies to communicate directly with prospective or existing customers, be more relatable and engaging, and keep abreast of the demands and expectations of their auditorium.

You can make those events entirely live, corporate explainer video content into them, or hold hybrid events, enriching live presentations with augmented reality experience.

Mobile optimization

We have already mentioned that it is important to optimize your content for the platform you use, but mobile optimization is the key to a successful online marketing campaign in 2022.

Most viewers will watch your content on their smartphones, tablets, and other mobile devices rather than on TV or desktop computers. The same is true for further research and eventual purchase.

Only fully-optimized content will turn a viewer into a customer seamlessly.

Explainer videos.

As mentioned several times above, explainer videos are among the online marketing tricks in 2022. Relatable and engaging, they show that your brand cares about the audience and wants to improve their lives rather than simply try to sell them something.

Digitalization

Billboards, flyers, and booklets are in the past. Even if you see them in real life, they are hardly as engaging as a viral video or your Tik Tok feed.

Global digitalization is among the essential online marketing trends in 2022.

SEO

It is essential that your customer will easily find you in a crowd of competitors and other information. SEO optimization is not only one of the online marketing tricks but a must today.

Carefully research the keywords and follow their rankings, and make sure that anyone can easily find you after seeing your catchy post or explainer video.

Awareness

People want to associate themselves with brands that show that they truly care about particular topics and want to contribute to solving issues that matter.

Through explainer video campaigns, careful storytelling, and social media marketing strategy. you will manage to create the necessary image and get the most out of this essential online marketing trend.

Conclusion.

Marketing has never been so digital as it is today, and your business can easily benefit from it! Explore the online resources, create original content and find a way to reach your audience online – the place people spend most of their time today.

Explainer Video Makers (EVM) is a studio with years of experience in the most efficient and trendy type of video content that helps all sorts of businesses and organizations speak directly to their audiences and engage them in long-term relations.

Contact EVM today and learn how to create an original explainer video campaign that will embrace and let you get the most out of the biggest online marketing trends in 2022.