International Overdose Awareness Day is a global campaign that works towards preventing overdose, reducing the stigma associated with it, and providing support to families and loved ones of overdose victims. The unofficial awareness day is observed every year on August 31. The day was established in 2001 by Australians Sally J. Finn and Peter Streker as a way to commemorate those who have lost their lives to overdose, and to support the loved ones whose lives have been affected by drug abuse. Since 2012, the responsibility of organizing International Overdose Awareness Day has been taken over by the Penington Institute, an Australian non-profit health organization. Despite its Australian roots, the day is now observed all over the world.