How to Make 2018 Video Marketing Statistics Awesome?

Video marketing has emerged as one of the best digital advertising means, this is because it simplifies information for the viewers to understand. In most times people get curious when they see a video on a landing page or as a pop up, and they will click on it to see the contents. Hence in 2018 most businesses are up for the marketing tool(tool). Truth is getting into the venture one must understand the statistics that concern video marketing and how to make use of them to create an impact. Here are some of them to help you

Consumers: According to the stats of 2018, most consumers were converted and made purchases in regards with the products they viewed on the video. The consumers spent 1.5 hours a day just to watch marketing video content and to know more about the products of their interest. The increase in the consumption of marketing videos was due to the great content that is portrayed in the video. In 2017 92% of customers interacted with the explainer videos of which 83% of them want more of the videos in 2018 as they are very helpful.

Social Media Sharing and Mobile Video: when an explainer/marketing video is great and exemplifies each detail well, the viewer is likely to share it so as to show others the experience. In 2017/2018 the sharing of videos on Facebook has increased by 258% unlike other Medias like LinkedIn, snapchat and YouTube. This shows that Facebook is another great thing to boost the sales through videos. The increase in social media sharing is attributed to the usage of mobile phones and the compatibility of the most videos released by the companies. Like 90% of the world population access the internet through their mobile phones of which 92% of them share the videos using the gadgets. This has proven to be an important tool when it comes to product branding and reaching many consumers.

Video and Marketing:  so far video marketing has proved to be a very crucial tool and has had a great impact as per the marketers, this is because 76% of the marketers confirmed that the increase in sales and traffic was made through the videos; hence, text and images were losing it to videos and that the videos offered a great ROI. From the statistics provided by cisco, live videos are also gaining ground as they are very engaging and consumers interact well. The most preferred though video form were the short ones as they arose curiosity to know more about the business/product.

From the above stats it’s very clear that in 2018 video will still rule the marketing world and that business should brace up themselves for an improvement to the quality and content of their videos.

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