Good Marketing Ideas for New Businesses

The tragedy of most new businesses is that they have a limited budget, but high ambitions to work on. Even if they can invest some decent amount on marketing, it’s tough to get a loyal audience who is willing to stay with you as returning customers. So, like many new business-people, if you are also trying to mimic the strategies of Fortune 500 companies, the chances are that the outcome will be way below the expectations.

For these reasons, the best option for start-ups is to concentrate more on content marketing to grab the attention of the targeted audience. In fact, you can follow this technique with even a one-man team! Just make sure that you are equipped with some great media skills to create viral content.

Now, keeping content marketing in mind, let’s discuss some good marketing ideas for new businesses that can give amazing results.

Influencer Marketing

OK – so what’s the purpose of marketing anyways? It’s promoting your brand among your potential customers, right? But is it really necessary to approach your customers directly?

How harsh it may sound, but as a start-up, you do not have any significant influence over your audience. It takes time to build trust and gain loyalty. Therefore, what we suggest is to spend on influential people who already have the audience you are looking for. Influencers know the high-impact content creation and get your message across quickly. However, make sure that you do not miss the key here – influencers with the right audience!

Tell Stories

Here comes the real creativity. Customers of almost all the industries these days love watching fun videos and animations. Also, stories have more impact on your audience than facts. So, why not become a bit “less professional” by sharing content that engages people at an emotional level?

While investing on the text of your website, spend some time creating short explainer videos to introduce your business. Tell your customers about the inspiration behind your ideas and struggles you made to launch your start-up. This will surely improve your credibility in the market and help you win new customers.

Go Before Your Audience

Some start-ups believe in investing in all the social media platforms put there as a part of their marketing strategy. While this may seem to increase your reach, you may not get the desired response. After all, you are simply wasting your budget by going before everyone on the internet!

As a new business, you must pick your battles carefully. Take your time to know your targeted audience and then pick the platform where you can reach the majority of it.

Still confused about your marketing strategy? We, at Explainer Video Makers (EVM), can help you reach your audience with high-impact content. Let’s work together to make amazing stories and promotional campaigns for your brand!