Why An Explainer Video Can Boost Your SEO Efforts?
Ranking high in service delivery and uniqueness in product development is at the core of every business. This can make a company great or less attractive; hence, you find others are resorting to boosting their campaign ads so as to capture the attention of many people in their websites and social platforms. The trend can be minimized down to the use of explainer videos which are carefully designed to trigger a good response and attention.
Other people can wonder how this will happen; but one of the reasons is that when you have used a good and creatively made explainer video on your website’s landing page, that alone can hold on to the visitor for a little more time and that gives you a good score with the Google algorithm. The average time that most users spend in a website is 8 seconds and if you can manage to hold onto them longer your bounce rate reduces as your web scores high on the page time.
The other aspect of the explainer videos that makes it increase your SEO efforts is its ability of it being shared to other people by those who have visited your site and got amazed by your works. This idea of sharing gives you a boost, as it mean free promotion and many responses to the call to action. Also when a client shares the video it means that they will go deeper to know more and at the end they will get converted and adopts your products.
The idea of SEO does not end with your website it also incorporates the social media. In the current society there’s a large pool of customers out there only if you are willing to trade the way of the explainer videos. In most cases when you share your video to any social media there is a likelihood of the video being shared or downloaded. Like when you put it up on YouTube, always include the metadata for easy understanding. That alone makes’ the viewer 1.8 times more likely to buy the product than the one who has not seen it.
And lastly remember a good video will make Google to create for it its special thumbnail and you will be all over viral again. Stays put and go the explainer video way for the best of your business and the SEO efforts.