The Best Times to Post on Social Media?
Social networks have become one of the most important platforms on the Internet, especially because they are a very good way to amplify the content, disseminate it in a massive way and reach a large number of users in reduced times. Its use is relatively simple; however, for it to be proper, we must pay attention to a factor of extreme relevance: the hours in which the content is published. There is much research that shows which publication times are most optimal, all of which vary according to various factors such as the company, the region, the subject of content, and so on. For that reason, we present you with the best moments to post in the most popular social networks of this year.
The best time to post on Facebook is Wednesday at 11 a.m. and 1 p.m, Wednesday is the best day to post on Facebook. Other time slots include Monday to Friday from 9 a.m.–3 p.m and Saturdays and Sundays from 12:00 to 13:00. In addition, participation rates are higher on Wednesday is best with 18% and the highest percentage of clicks is weekdays from 1:00 p.m. to 4:00 p.m.
The best time to post on Twitter is Monday through Friday from 12:00 to 14:00 , Wednesday and Friday at 9 a.m, and the click-through rate is the highest on Wednesdays and weekends. People browse Twitter from mobile devices and desktop computers at work or at home, but it is also used in downtime such as travel.
Instagram is used at any time from mobile devices although in general there is more activity outside working hours. The best time to publish is Monday and Thursday at any time except between 3:00 p.m. and 4:00 p.m. Video posts tend to work better at 8:00 or 9:00 pm.
LinkedIn, whose use is professional, is usually used during the week’s work hours, just before the day begins and just after it ends. The best time to post on LinkedIn is during the week from 5:00 p.m. to 6:00 p.m. although Tuesdays, Wednesdays, and Thursdays from 7:30 a.m. to 8:30 a.m. and at 12:00 p.m. are also good slots. The highest number of clicks and actions is recorded on Tuesday from 10:00 a.m. to 11:00 a.m.
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